Editor/Reporter - CheersandGears.com
February 20, 2012
Earlier this month we reported that Hyundai was considering doing a sub-brand for their upscale models. Dave Zuchowski, executive vice president of sales for Hyundai Motor America told Automotive News the brand was talking about it.
“There's a conversation going on within the company that says, Does having the Hyundai badge on the premium vehicles sell more vehicles, or does it restrict us from selling more vehicles?” said Zuchowski.
However, Hyundai Motor America’s CEO John Krafcik they are no plans in place to do a Genesis sub-brand.
“We have no plan to change our Equus and Genesis retail approach – it’s working,” Krafcik tells Ward’s Auto.
Source: Ward’s Auto