Hyundai Develops Road Noise Active Noise Control

Happy Birthday!!! Cheers!!!  

Yes. Ferrari was always a company selling towards the top tier rich.  I am not sure about Porsche's marketing after 1945, but I do know that Porsche wanted to go up market, really up market,  to sell to the rich in the late 1990s.    Rolex watches were always expensive.  But not always being a  chic jewellery accessory.  Rolex watches were expensive time pieces because they were highly precise time pieces meant for professions that required time pieces that were precise in time telling. Also, Rolexes were also engineered to be tough and not break in those job environments. Therefore the high price tags of them were because the high standard of engineering that went into them.  The value of the brand went up because of the people that bought them praised them. It was after the quartz movement of the 1960s and 1970s that Rolex needed to re-invent themselves as battery powered watches were MORE precise ate their lunch. So...like many other "swiss" automatic watch makers launched their new image as luxury time pieces. It was easy for Rolex to do as Rolex was coveted as a great engineered watch to begin with.   Like I said...its a boys club that they want to be known as and bought by (rich) people that have bought into that boys club mentality.  It aint for you or for @ccap41.   Even if you or @ccap41 had the money, its obvious that you guys have not fallen for this marketing gimmick.  Its barely for me either.  1. I cant afford Ferraris, Porsches or Rolexes. 2. I do not want to be in a Porsche Boys club.  I like Porsches and all, but Im not in their camp.  Not because of the boys club marketing schemes. Its just that I am not a rabid Porsche guy fanatic.  3. If I had 1% money, I am not sure Id be a Ferrari guy either.  After deep thought, I am more of a Ferrari guy than I am a Porsche guy.  But maybe not enough for me to fall for this kind of sales scheme either. 4.  Rolex...   I do like a Rolex.  But I am not one to boast about what kind of time piece Im wearing. So...nix me on that club as well. 5. It looks like I am aligned with you and @ccap41's take on this, but with me, I shrug it off.  I see why the companies want to go down this road. And I see why there are some people...rich people...that do not mind giving their monies away to these companies. And at the end of the day, its what makes them happy and superior to the rest of us as we do not have the time or money or will to buy into any of this. And kudos for them for buying into that lifestyle.    At the end of the day, whether we are talking about Ferrari or Porsche or Rolex, some of their product, past and present, have been REALLY REALLY EXCELLENT product. Whether we are talking about looks and style or engineering and technology, all 3 have styled and engineered awesomeness.  We could talk about their products that were failures, but wouldnt that signal some sort of sour grapes analogy on our part? Its a company's right to mold their brand image as they wish.   Whether we agree to it as individuals is irrelevant. What is relevant though is how collectively we ALL feel about it.  In Ferraris case its a huge success. Porsche and Rolex have to work on it just a tad more. But I feels its successful.  If there is a downfall for Porsche, I think it has more to do with their decisions to being a sports car maker ALONGSIDE being a (rich) family grocery getter/soccer mom SUV maker.  The failure of having two opposing identities is killing Porsche.  And it is a double edged sword.  On the one hand, if not for the SUVs, Porsche would have been gone by the early 2000s.  The inevitable was prolonged?  Rolex... Too many boutique time piece makers have propped up in the last 15 years that took their place in some areas of the really expensive realm.  Quartz time pieces keep on being a nuisance to them. This time around its the fashion watch trend. The name brand watch sellers like Michael Korrs and Hugo Boss and even Porsche that have taken some of Rolexes market share.  The advent of smart watches also hurts them.  So they decided to change it up in the sales realm.  Are there enough Rolex worshippers out there that will buy cheaper Rolexes or older models just to get that one highly anticipated limited edition time piece? Well...although watches are strictly fashion devices today, there are more than enough fashionable time pieces around for people to by-pass Rolex fandom.  Some have their own unique look to them and are sought after and some just emulate Rolex but watch brand snobs are too few today so Rolex has a steep hill to climb because most people that wear watches dont give a shyte what kind of watch you wear.  Unlike cars, car snobbery actually still exits...  Hence why Ferrari is still king of the douchiness and going on strong. Stronger than ever Id say.    

Happy (belated) Birthday @G. David Felt!

Oh yeah, I forgot to even mention the wireless charging! That is also a game changer. It eliminates yet another thing people are afraid to change, plugging in. Yes, i realize it is EXTREMELY easy to do, but the anti-EV people love to point out "I don't want to have to plug in every night". It's just another thing to check off the list.