Jump to content
Create New...
  • William Maley
    William Maley

    Hyundai Trying To Keep Market Share, While Inventory Is Thin

    William Maley

    Staff Writer - CheersandGears.com

    July 17, 2012

    Hyundai has a bit of a problem. Currently, the Korean automaker has 5% market share in the U.S., but their supply of vehicles is very constrained.

    How constrained? Using the traditional measure of dealer inventory in "days supply," Hyundai's supply is very very low. At the moment, Hyundai's average at 25-27 days, or less than one month's supply. The Azera stands at 12 days supply.

    To put this into perspective, out of a 1,000 vehicles sitting on U.S. dealer lots, 25 of those are Hyundais.

    “We know we will be short from a production point of view. We're definitely passing up sales," said John Krafcik, Hyundai Motor America's president and CEO.

    To help free up vehicles, Hyundai has cut back on the number vehicles for fleets and is preparing a third shift for their plant in Alabama.

    However, Hyundai isn't backing down from their policy to only build 700,000 vehicles globally for the year.

    Source: Detroit Free Press

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




×
×
  • Create New...

Write what you are looking for and press enter or click the search icon to begin your search