Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    PSA Group Has 15 States As Possible Entry Points For Return To America

      But what happens if the tariffs go into effect?

    PSA Group has been hard at work on its plan to return to the U.S. by 2026. They already have a brand chosen that will lead the launch (bur aren't saying if it will be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall) and has open their U.S. headquarters in Georgia. The next step is figuring out where they'll begin selling vehicles.

    Larry Dominique, CEO of PSA Group North America told reporters that he has his eyes on 15 states to launch. Among the states mentioned include,

    • Arizona
    • California
    • Florida
    • Georgia
    • Illinois
    • Maryland
    • Massachusetts
    • New Hampshire
    • New Jersey
    • New York
    • North Carolina
    • Texas
    • Virginia
    • Washington

    "Those states are of the most interest to me at this point in time because they're high volume and import receptive," Dominique told Automotive News.

    But there is an elephant in the room concerning PSA's plan, tariffs. As we have been reporting for the past couple of months, the U.S. Commerce Department is conducting an investigation into imported cars and car parts as a matter of national security. This could result in vehicles being hit with a 25 percent tariff. 

    “Tariffs are on our minds. Tariffs impact how fast and at what price point we import vehicles into the U.S. I’m crossing my fingers," said Dominique.

    According to Bloomberg, PSA Group could look into entering the Canadian market first and play the waiting game for the U.S. if tariffs do go into effect. The company may also offer more expensive vehicles to balance out the hit made by tariffs.

    Source: Automotive News (Subscription Required), Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    Robert Hall

    I assume their US entries would be CUVs like the DS7 and Cactus.   The Cactus did have some Citroen weirdness, but less so w/ the latest version.   For any French brand to succeed in the US, they would need to play up French aspects and the weirdness when compared to the generic Asian brands or Germans.

    Link to comment
    Share on other sites
    Drew Dowdell
    1 hour ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

     

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

     

    • Like 1
    Link to comment
    Share on other sites
    balthazar
    29 minutes ago, Drew Dowdell said:

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

    JAPAN IS PULLING OUT OF THE US MARKET???

    • Haha 1
    Link to comment
    Share on other sites
    G. David Felt
    12 hours ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    Link to comment
    Share on other sites
    Drew Dowdell
    16 hours ago, balthazar said:

    JAPAN IS PULLING OUT OF THE US MARKET???

    Not what I said. 

    But if they did, they'd have a lot of factories to give up. Toyota builds a higher percentage of its vehicles in the US than Buick does.  Hyundai and Kia aren't far behind. 

    Link to comment
    Share on other sites
    Drew Dowdell
    6 hours ago, dfelt said:

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    I'm fairly certain what they'll bring over is the Peugot line or DS line which is pretty conventional and could be mistaken for a luxury Kia

    • Thanks 1
    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Its simple capitalism.   More precisely to say though...its GREED. And because this is happening in the US in 2025, and to be fair it is reciprocated here in Canada, and this phenomenon has been in effect since the 1980s, its CORPORATE GREED since both of our countries have made ourselves servants and lackeys  to these corporations. We abide by everything they tell us through their shytty adverts. We have stopped patronizing mom and pop shops etc...   And when Trump was tooting tariffs as his election campaign, the democrats warned of such dangers about corporate greed...about how tariffs work (the citizen pays the tariff and not the country as its a fancy word for tax and how corporations will augment the un-tariffed product to be closer in sales price as the tariffed product...  But, Harris and her party were all doom sayers.   And she has a weird laugh on top of that.  And the talk went on to be about how they are eating the dogs and they are eating the cats...     Basic education is terrible in the US.  And its by design as a certain political party in the US (and Canada to be fair but the tactic is less successful as Canadians are more community oriented)  defunds education every time they go into power. Its also by design that in today's world, the two most northern countries in North America choose to glorify ignorance and vilify knowledge and education. To a lesser extent up here in Canada for whatever reason.  Canadians in general continue to value enlightenment.     Critical thinking skills be shrinking in the US of A.   Liittle catchy slogans is what grabs attention though.  They are eating the dogs and eating the cats.  We did have something similar in Canada though.  Trudeau has nice hair was our cat/dog moment 10 or so years ago.  But Trudeau won.  And if it wasnt for Doge, Musk, tariffs, Epstein, 51st state rethoric, 36 counts of felonies, we too, be having our Maple Maga movement.  But...education is a priority up here in Canada still...      
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      AGREE!!! Dating myself, but back in the late 70's/early 80's I worked at the cinema and was the snack bar shift lead. One of the basic tests to get a position and make more money was those that worked the snack bar had to be able to do basic math in their head. I would daily have to test them by placing random order of products and they had to add it up in their head and then based on the cash received give back proper change but a requirement here in Washington state was to count it back so as a simple example. You order up $13.50 in food, give them a $20 dollar bill and they would have to count it back as food, $13.50, two quarters make it $14, a one makes it $15 and a five makes it $20 so they know they got the correct change. Today, go to any store and most struggle to look at the screen and figure out the proper change to give back and then they just hand you a pile of coin and paper without counting it back to ensure it is proper.  Basic math in America is terrible.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      Yep. We're already not in a great place because of the tariffs, but companies are absolutely taking advantage of that and charging so much more than the tariff itself and then claiming it's raised because of tariffs. It's as if they don't think people understand how to do math.  Then again, in all fairness, most people don't know how to do simple math. So, there is that.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Agree with 15% on items from Ireland, it is crazy the price gouging that is going on. Retail grocery stores are even worse I see for items like Kerrygold butter.
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      This term is freakin hilarious to me. I love it. 🤣🤣

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search