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    William Maley

    Jaguar Land Rover SVO Division Dreams of A Standalone Sports Car

      Mercedes-AMG GT, you could have some competition from JLR

    Jaguar Land Rover's Special Vehicle Operations (SVO) division has only been around for few years, but it has been making a mark in the industry. The division has launched a number of models such as the Range Rover Sport SVR, the F-Type Project 7, and recently, the XE SV Project 8. But SVO has big dreams as it wants to create its own bespoke model.

    “Deep down we want to make our own model. Just look at the success of the [Mercedes] AMG GT,” said John Edwards, JLR’s managing director of Special Vehicle Operations to Auto Express.

    But this is something that will happen down the road. Edwards emphasized that SVO needs to get their Project vehicles just right before moving on to a standalone model. Possible candidates for the next project could be either the F-Pace or upcoming Range Rover Velar.

    Source: Auto Express

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    Have to say the more I look at this, I can see some having issues with the big ricer racing wing, but overall I like what Jaguar has done with stepping up to have a competitive street legal race car. 

    Yea not a fan of the coup look, but I understand it from an aerodynamic standpoint.

    Really liking it in their royal blue:

    JAG-SV1.jpg

    JAG-SV4.jpg

    JAG-SV7.jpg

    JAG-SV5.jpg

    JAG-SV2.jpg

    JAG-SV3.jpg

    JAG-SV6.jpg

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    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
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      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
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      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
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      Source: Jaguar Land Rover
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      Two distinct modern luxury brands with sustainability at the centre
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      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
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      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
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      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
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      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
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      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
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    • By David
      According to an interview done by Steve Fowler at Auto Express UK, Thierry Bollore the new CEO of Jaguar Land Rover is considering taking Jaguar pure EV to be a Tesla / Polestar competitor and would start with the new Baby Jaguar concept they built. This is a Tesla 3 sized luxury 4 door sedan.


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      A big question is that the F-Type sports car while being considered a must by some executives on the Board could fall to the history bin as it only sold 6,000 in the last financial year globally making it the second worst performing auto in their portfolio behind the XJ which will come out next year in the dramatic clean sheet design.
      https://www.autoexpress.co.uk/jaguar/353006/new-baby-electric-jaguar-take-tesla-model-3
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      View full article
    • By Drew Dowdell
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  • Posts

    • I think he @ykX is equating a  'wallowy" suspension with crappy ride.  To that he aint wrong about the cars having wallowy suspensions during the time he is referencing which is from the late 1960s to the early and mid-1980s.   I aint gonna judge nobody for liking and not liking this type of ride. I dont care really what somebody's preference is for car suspensions, but there are some things that I will take exception to.  But his or anybody else's preference aint one of them.   The thing I WILL take exception to though is about calling it a crap ride as opposed to a tighter European "road hugging, stiffer suspension is that I will DEFEND the wallowy ride for these reasons: BECAUSE our NORTH AMERICAN roads and CAR CULTURE DICTATED that OUR cars RODE like we are in our living room on our sofas in COMFORT.   Our highways, to THIS day, are STRAIGHT for THOUSANDS and THOUSANDS of miles and when we USED to go on family trips from coast to coast practically, East to West or North to South and EVERYTHING in between, in European terms, many borders of many countries, 5-6 -7 countries, would be crossed. Europe is also very very mountainous, and hence their cars being smaller and because most of their roads were horse and donkey travelled, cars HAD to be tighter for turning.   American roads flattened the mountains or go right through them, but NOT travelling around the perimeter of the mountain when on one side is the mountain, the other side is a plummet to your death and you have to share the very very narrow road with cars going the opposite side.  Brakes and handling and turning radius had BETTER be tight... City driving is the same.  HUGE phoquing boulevards. Street light to street light...racing.   Is THAT a better ride over the other? Well, take a North American road trip in a small, tight suspension-ed Japanese or European car of that era and you would realize that those cars were NOT great for OUR roads AND car culture.  Id say shytty if we were truly honest about this whole thing. By contrast, traditional big American cars SUCK for Europe...for many many reasons. As many as those 1970s European and Japanese cars were for us.  High gasoline prices was probably the SOLE reason why these cars even got a foothold on our shores. Again, if we were truly honest about this whole thing...  What I have said is not a secret. I aint teaching anybody anthing knew here.  Its just sometimes, we let our biases get in the way... 
    • Yeah, I believe I read it is more targeted at the people cross shopping small SUVs for the space but utility. 
    • The first look is a little jarring because the look doesn't say "pick up" at all, which I think is half the point. Definitely going for different here, as far as their approach to this niche market (again, with a nod to the Baja of the early 2000s).
    • As a person who’s ‘average model year owned’ number is 1968, I can attest that ‘60s cars do not drive either ‘horridly’ or ‘like crap’. The longer wheelbase, wider track in general is smoother, if you get a car with all coils (most of mine) and put radials & good shocks on it, it’s both controlled and firm as a driver. Now, if it has original- spec bias plies / worn out suspension, then yes; they can be not pleasant- just like a modern vehicle with overly low-profile tires an worn struts. ’60s Pontiacs are excellent drivers with the minor upgrades mentioned above.
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