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    William Maley

    Land Rover is planning six electric vehicles within the next five years

    Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
    "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.

    Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
    Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

    Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
    Other Details
    Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
    “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
    Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
    Source: Jaguar Land Rover
    Jaguar Land Rover reimagines the future of modern luxury by design
    New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
    A vision of modern luxury by design
    Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
    Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
    “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
    “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
    Two distinct modern luxury brands with sustainability at the centre
    At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
    In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
    By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
    Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
    Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
    Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
    Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
    Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
    Quality and efficiency
    Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
    Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
    Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
    Future Jaguar models will be built exclusively on a pure electric architecture.
    Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
    From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
    Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
    ReFocus to a more agile operation
    As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
    Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
    Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
    To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
    Leapfrog to leadership with Tata Group
    In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
    “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
    Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
    Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
    Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
    Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

    Drew Dowdell

    ...Race on Sunday, Update on Monday...

    Due to knowledge gained at the I-Pace eTrophy racing series, Jaguar is releasing an update, available at dealerships, for its I-Pace EV CUV.  The update allows the vehicle to travel up to an additional 12 miles on a full charge over the previous range estimate of 292 miles WLTP. 
    The update improves thermal management of the powertrain, alters the torque split front to rear, and improved regenerative braking. The EV system has also been updated to more accurately reflect driving range based on driver habits. The battery will allow the battery to run to a lower state of charge before requiring a recharge without effecting drivablity, durability, or performance. 
    The update is complimentary and can be done at Jaguar dealerships.  The update also includes a new Software-Over-The-Air functionality which will allow the vehicle to receive future updates without visiting a dealership. 
    Jaguar is not changing the estimated 292 range on the WLTP rating though, citing costs required to go through certification again. 

    Drew Dowdell

    ...sleek cat gets sleeker...

    Jaguar is updating the F-Type for 2021 with a sleeker look and updated engine choices.  The headlamps have been slimmed down and the bumper reworked wit model specific graphics. Around the tail end, the tail lamps are slimmer and feature a new "Chicane" graphic that is borrowed from the Jaguar I-Pace.  Those who select the R model will get a new wheels design, 20-inch 10-spoke wheels with Pirelli P Zero tires, 10 millimeters wider than before. All models can be selected in one of 16 different paint colors with each one offered in either gloss or satin.
    Inside there is a new reconfigurable 12.3-inch digital instrument cluster. The 10-inch Touch Pro infotainment system supports both Apple CarPlay and Android Auto. The system is able to receive over the air updates. The base F-type and R-Dynamic model will get sport seats while Performance bucket seats are standard on the R and First Edition models. 
    Under the bonnet is a choice of three engines depending on model. At base, there is a 2.0-liter turbo 4-cylinder capable of 296 horsepower with a claimed 0-60 time as low as 5.4 seconds. Next up is a supercharged V6 rated at 380 horsepower.  Sitting at the top is a supercharged 5.0-liter V8 which is uprated slightly from prior years to 575 horsepower and 516 lb-ft of torque. Along with torque vectoring all-wheel drive, the top motor can get this cat from 0 to 60 in 3.5 seconds.  Each engine comes with active exhaust system for more exhilarating sound when you want it. 
    The ride and handling has been updated with an updated suspension and electric assist power steering. Jaguar's Adaptive Dynamic system with continuously variable dampers have been tuned for more comfort at low speed and greater stability at high speed. 
    For just the 2021 model year, there will be an F-type First Edition model.  It will be based on the high-performance R-Dynamic trim and feature special 20-inch wheels, and just three colors, Santorini black, Eiger gray, and Fuji white. They come with 12-way power-adjustable seats with Windsor leather while the instrument cluster is wrapped in ebony suedecloth. 
    Pricing has not yet been announced, but don't expect it to cost less than the current $63,000 the car goes for today. It will likely go on sale mid-way through next year.

    Drew Dowdell

    ...Some new cross-channel sharing in the face of Brexit...

    Jaguar Land Rover already has an agreement with BMW to use BMW sourced engines in future vehicles, but now a report from Autocar says that the company could use a BMW sourced platform for some future small vehicles as well.  Jaguar wants to increase its "Pace" lineup with an "A-Pace" and "B-Pace", small crossover coupes that would use BMW's front-wheel drive FAAR platform that underpins the X1, X2, and eventually the entire Mini linup. 
    Over at Land Rover, there is a possible revival of the Freelander based on the same FAAR platform to fill the entry level spot in the Land Rover showroom. Even the larger Evoque and Discovery Sport could move to FAAR when their current runs are up mid to late next decade. Naturally, as all new platforms are today, they are engineered to accept electrification in the form of electric assist, hybrids, or even pure electric powertrains. 
    If all this comes to fruition, vehicles using the FAAR platform could top 1.5 million in global sales annually. 

    Drew Dowdell

    ...The Boss says so...

    Jaguar Land Rover's chief Dr. Ralph Speth insists that in spite of recent spate of terrible earnings, the company is not for sale.   JLR's recent issues stem from the collapse of diesel car sales in Europe while the company has a drought of hybrids and cleaner vehicles for sale.  JLR is also spending billions on building plants overseas for global market production. Jaguar has recent had to layoff thousands of workers in an effort to slash $3.2 Billion in annual spending. 
    Dr. Speth's comments come after the Jaguar I-Pace won three World Car Awards, including World Car of the Year. 

    Drew Dowdell

    ...flexible platform will work in both EV and Gasoline models...

    As we wrote late last month, the Jaguar XJ is about to use up one of its nine lives. The big cat gets euthanized next month without a direct replacement ready for market.  However, we also told you that the cat will be back, possibly as an electric vehicle next time.  At an investor meeting Jaguar confirmed that to be true.
    Jaguar is working on a new Modular Longitudinal Architecture (MLA) platform for use under the next XJ and for the next Range Rover.  The flexible platform is capable of being used in electric, plug-in hybrid, or mild-hybrid configurations.  It is also being designed to be very light weight, eventually to be used to replace all five of the platforms that Jaguar Land Rover uses.  Jaguar Land Rover hopes to increase profits by reducing the number of architectures.  Jaguar does plan to continue to develop the I-Pace platform which is unrelated to MLA.
    The XJ's direct replacement will launch first as a electric model with a predicted range of 292 miles using a 90.2 kWh battery. Later, 6-cylinder models (likely the new inline-6 recently shown in Range Rover) will become available.  The 292 mile range in the XJ would rival the Tesla Model S and Porsche Taycan.
    For those who prefer a plug-in hybrid, the MLA platform will use a 13.1 kWh battery giving an estimated EV range of about 31 miles. Mild-Hybrid versions get a belt-alternator-starter setup to give a small electric boost at start.
    Also on the MLA platform will be the Range Rover and Range Rover Sport. Both names currently offer plug-in hybrid versions, but the new MLA platform could enable the Range Rover to be available in an all electric version.  Land Rover has not yet confirmed this to be the case.   The Range Rover would come first with the Sport following close behind in 2021.
    All of this comes in the background of huge job cuts at Jaguar after a record $4.6 billion loss.

    Drew Dowdell

    ... the big cat is dying, but will live again...

    The Sedan Apocalypse continues. Jaguar has confirmed via a spokesperson that the current Jaguar XJ will end production this summer.   However, that is just one of the big cat's nine lives.  Rumor has it that the XJ nameplate will rise again on a new car, possibly a large hatchback, driven entirely by electric power.
    From Jaguar itself, they said:
    So whatever happens, the XJ is not totally dead yet. The XJ had its best sales in 1986, with over 19,000 XJs sold in the US. The current car started life in 2009, giving it a good 10-year run, however, sales of the XJ lately have been pretty poor with only 1,579 units being moved last year. 

    William Maley

    4,500 Jobs to be cut worldwide

    Ford wasn't the only automaker to announce cuts this week. On Thursday, Jaguar Land Rover announced they would cutting 10 percent of their global workforce (4,500 jobs) as part of a 2.5 billion pound (about $3.2 billion) effort to reduce costs and improve cash flow through 2020.
    As we reported last month, JLR got hit with a triple whammy of bad news; declining sales in China, falling demand for diesel vehicles, and the looming threat of Brexit. 
    The company reported that retail sales fell 4.6 percent in 2018, mostly due to the uncertainty surrounding Brexit. That pales in comparison to the 22 percent drop in sales seen in the Chinese market - due mostly in part to the trade war. 
    JLR CEO Dr. Ralph Speth said the cuts were a response to “multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry.”
    The company said the cuts will focus on those in design, engineering, supervisory, and senior management. No cuts are expected to hit those in production.
    Source: Bloomberg, Jaguar Land Rover
    Jaguar Land Rover, the UK’s largest vehicle manufacturer, today outlined the next phase of ‘Charge and Accelerate’, the company’s ongoing transformation programme to deliver £2.5bn in cost reductions and cashflow improvements over 18 months as well as long-term strategic operating efficiencies.
    Next phase of major transformation plan to lay foundations for long-term sustainable profitable growth Creation of leaner, more resilient organisation; reducing global workforce by around 4,500 people. This is in addition to 1,500 people who left the business in 2018 Further investment into electrification with Electric Drive Units to be produced at Wolverhampton Engine Manufacturing Centre and new Battery Assembly Centre to be established at Hams Hall, North Warwickshire CEO Prof. Dr. Ralf Speth: “Decisive action will help deliver resilient long-term growth as Jaguar Land Rover implements cost and profit improvements. This will safeguard our future and enable vital ongoing investment into Autonomous, Connected, Electric Jaguar Land Rover, the UK’s largest vehicle manufacturer, today outlined the next phase of ‘Charge and Accelerate’, the company’s ongoing transformation programme to deliver £2.5bn in cost reductions and cashflow improvements over 18 months as well as long-term strategic operating efficiencies.
    Jaguar Land Rover is expanding a business-wide organisation review aimed at reducing the size of its global workforce by around 4,500 people. This is in addition to the 1,500 who left the company during 2018. The next phase of this transformation programme will begin with a voluntary redundancy programme in the UK. This strategic review will create a leaner, more resilient organisation with a flatter management structure.
    We are taking decisive action to help deliver long-term growth, in the face of multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry. The ‘Charge and Accelerate’ programme combines efficiency measures with targeted investment, safeguarding our future and ensuring that we maximise the opportunities created by growing demand for Autonomous, Connected, Electric and Shared technologies.
    So far, the ‘Charge and Accelerate’ programme has identified over £1bn of improvements, with more than £500mn already realised in 2018. The savings and improvements achieved will enable Jaguar Land Rover to fund vital investments into technology to safeguard its future.
    These investments include today’s announcement that, from later this year, next-generation Electric Drive Units (EDU) will be produced at the company’s Engine Manufacturing Centre in Wolverhampton. These EDUs will be powered by batteries assembled at a new Jaguar Land Rover Battery Assembly Centre located at Hams Hall, North Warwickshire, reinforcing the company’s commitment to the West Midlands and the UK.
    The Battery Assembly Centre will be one of the largest of its kind in the UK, using new production techniques and technologies to manufacture battery packs for future Jaguar and Land Rover vehicles.
    The latest investments and the transformation measures aim to build on unprecedented growth achieved by Jaguar Land Rover over the past decade, enabling the company to launch today’s range of award-winning Jaguar and Land Rover vehicles. In the last year alone, the company’s global product portfolio has expanded to include the all-electric Jaguar I-PACE, the Range Rover and Range Rover Sport with PHEV derivatives and, most recently, the new Range Rover Evoque, also with next-generation hybrid technology.
    In 2018, the company continued its global expansion with the opening of its latest vehicle manufacturing plant in Slovakia as well as investment into specialist engineering hubs in the Republic of Ireland, Hungary and Manchester, UK. In the same year, Jaguar Land Rover also confirmed plans to invest in its Solihull plant to support the introduction of the next generation Range Rover and Range Rover Sport.
    The next chapter in the story of the Jaguar and Land Rover brands will be the most exciting - and challenging - in our history. Revealing the iconic Defender, investing in cleaner, smarter, more desirable cars and electrifying our facilities to manufacture a future range of British-built electric vehicles will all form part of building a globally competitive and flourishing company.

    William Maley

    A triple whammy of various issues

    This past year hasn't been good for Jaguar Land Rover. A triple whammy of sales dropping in China, demand for diesel vehicles falling, and the looming threat of Brexit has seen the company report a 90 million pound (about $113,550,300) loss in the third-quarter. S&P Global Ratings recently cut their long-term rating into JLR's parent company, Tata Motors into Junk Status.
    Because of this, Jaguar Land Rover will be detailing a three-year cost-cutting plan next month. Tata announced the plan back in October that would save 2.5 billion pounds (about $3.2 billion) within the first 18 months. There would be job cuts, but Tata did not say how many. The Financial Times reported this week that JLR is planning to cut 5,000 of its 40,000 workforce in the U.K.- this according to sources.
    “It’s do or die at the moment,” Robin Zhu, an analyst from Bernstein said.
    “JLR has been seriously mismanaged in recent years, with cost runaways, products disappointing in the market, and hedging issues costing it billions."
    “Jaguar Land Rover notes media speculation about the potential impact of its ongoing charge and accelerate transformation programmes. As announced when we published our second-quarter results, these programmes aim to deliver £2.5bn of cost, cash and profit improvements over the next two years. Jaguar Land Rover does not comment on rumours concerning any part of these plans,” JLR said in a statement to The Guardian.
    Other parts of the plan are said to include a reduction in models and selling off various assets. But Evercore ISI, an investment advisory frim said JLR needs to do more than cut costs.
    "The company needs to consider whether it’s spreading itself too wide and whether competing with the Germans in the tough premium sedan segment is a viable strategy," it wrote in a note to investors this week.
    Source: Financial Times (Subscription Required) via The Guardian, Automotive News (Subscription Required)

    William Maley

    Do cats dream of electric powertrains?

    The next-generation Jaguar F-Type is expected to arrive in 2021 and according to a report from Autocar, the company is deciding what powertrains should go into it.
    One option being considered is going with a fully electric powertrain. This would allow designers to push the boundaries of the next F-Type's design. Going electric would also allow for a lower center of gravity if Jaguar was able to mount the batteries below the floor. It is unclear how much power could be on tap, but we would expect a noticeable increase to the 197 horsepower electric motors used in the i-Pace.
    Another powertrain up for consideration is a V8 sourced from BMW. Codenamed Project Jennifer, the V8 in question is a 4.4L twin-turbo producing 640 horsepower and 600 pound-feet of torque - allowing the F-Type to challenge the most powerful Porsche 911s. Why is Jaguar sourcing a V8 from BMW and not developing its own? Blame falling V8 sales.
    Of course, there is the option of offering both gas and electric powertains. While that would limit design freedom by just going with an electric powertrain only, it would widen the appeal of the F-Type.
    One item that is certain is the platform. Autocar reports that the next F-Type will use an aluminum-intensive platform that will help reduce weight and make the interior slightly more spacious. It could also allow Jaguar to build a successor to the XK, something we reported back in May.
    Source: Autocar

    William Maley

    That's one way of celebrating an anniversary

    It would be safe to assume that not many people thought the Jaguar F-Type could make for a rally car. But the British automaker decided to give a shot.
    Jaguar built two F-Type rally car prototypes to honor the 70th anniversary of the Jaguar XK 120, a sports car that won a number of rallies in its time. They are much more than a convertible with extra lights and off-road tires. Jaguar installed a set of hand-built competition suspension components that can take the abuse of a rally stage; limited-slip differential, hydraulic handbrake, larger brakes, and an FIA-certified roll cage. One area Jaguar hasn't messed with is the engine. Both vehicles use the base turbocharged 2.0L four-cylinder with 296 horsepower.
    Jaguar is planning to bring both of the models out to various events in the coming months. 
    Gallery: Jaguar F-Type Rally Car

    William Maley

    Could Take Place Within the Next Decade

    Jaguar Land Rover has already announced plans to begin electrifying their lineups beginning in 2020, but Jaguar could be going one step further. Autocar reports that the management is considering making Jaguar an EV-only brand within the next decade.
    Plans have already been drawn up for a strategy that would see Jaguar phase out its conventional lineup with fully electric models over the next five to seven years. Here is the gist of the strategy,
    A fully-electric sedan would replace the XJ sedan in two-years time. This model will take on the likes of the Tesla Model S and Porsche's upcoming Taycan. The XE and XF will be replaced by a new electric crossover that will be similar in size to Audi's e-tron crossover (possibly taking the place of the F-Pace) by 2023. 2025 would see the E-Pace replaced by the next-generation I-Pace. The upcoming large J-Pace crossover will be the sole conventional model until 2027 when an electric replacement debuts. There is talk about an electric sports car taking the place of the F-Type. It is quite the gamble that JLR is considering for the brand. But it one the brand is seriously considering for two reasons. One is that Jaguar sales have been floundering due partly to lineup having more sedans than crossovers, along with being heavily dependent on diesel. The other is that it would allow Jaguar to jump ahead of the likes of Audi and Mercedes-Benz with electric vehicles. Remember, Jaguar already has their EV on sale, while Audi and Mercedes-Benz are in the process of launching theirs.
    Source: Autocar

    William Maley

    How to electrify a classic

    When Jaguar announced plans to begin electrifying all of their models beginning in 2020 last fall, one of the models they showed off was the E-Type Zero electric car. Done by JLR's Classic division, the Zero swaps the gas engine for an electric powertrain. The rest of the model is original including the suspension and brakes. Jaguar says the concept has a range of 170 miles and can hit 62 mph in 5.5 seconds. At the time, Jaguar said they would offer the conversion if there is enough demand. Fast forward to this week and Jaguar is moving forward with E-Type Zero.
    "We’ve been overwhelmed by the positive reaction to the Jaguar E-type Zero concept. Future-proofing the enjoyment of classic car ownership is a major stepping stone for Jaguar Classic. E-type Zero showcases the incredible heritage of the E-type, and the expertise and craftsmanship at Classic Works, while demonstrating Jaguar Land Rover’s dedication to creating zero emission vehicles across every part of the business, including Jaguar Classic,” said Tim Hannig, Jaguar Land Rover Classic Director in a statement.
    Changes for Zero begin with inline-six cylinder engine being swapped for a 40-kilowatt-hour lithium-ion battery, and a electric motor taking the place of the gearbox. A new prop shaft sends power to the rear-wheels. The interior gets a digital instrument cluster and an optional infotainment display.
    Jaguar says that the conversion is fully-reversible due in part to the vehicle's structure not being altered.
    Jaguar is taking orders for the E-Type Zero right now and deliveries are expected to begin in 2020. No word on pricing, but we're expecting it will cost a lot.
    Source: Jaguar

    Zero-emissions conversions for iconic sports car get production go-ahead Production follows successful debut of E-type Zero concept in 2017 Latest concept to make US debut at California’s Monterey Car Week Prospective clients invited to contact Jaguar Classic with expressions of interest via: zero@jaguarlandrover.com / +44 (0) 203 601 1255 / www.jaguar.com/classic Ryton-on-Dunsmore, 24 August 2018 - Following an overwhelmingly positive reaction to the original concept for ‘the most beautiful electric car in the world’, Jaguar Classic has confirmed it will offer all-electric E-types for sale. The news follows the iconic EV sports car’s successful debut in concept form at Jaguar Land Rover Tech Fest in September 2017.
    Combining its restoration expertise with cutting-edge technology from the Jaguar I-PACE, the award-winning zero-emissions performance SUV, Jaguar Classic will offer tailor-made E-types restored and converted to electric power at the same Classic Works facility as its outstanding E-type Reborn restorations in Coventry, UK.
    An EV conversion service for existing E-type owners will also be offered. To preserve the authenticity of the base vehicle, the EV conversion will be fully reversible.
    We’ve been overwhelmed by the positive reaction to the Jaguar E-type Zero concept. Future-proofing the enjoyment of classic car ownership is a major stepping stone for Jaguar Classic. “E-type Zero showcases the incredible heritage of the E-type, and the expertise and craftsmanship at Classic Works, while demonstrating Jaguar Land Rover’s dedication to creating zero emission vehicles across every part of the business, including Jaguar Classic,” Tim Hannig, Jaguar Land Rover Classic Director.
    Technical specifications and pricing details will follow, but Jaguar Classic is now taking expressions of interest from potential E-type Zero clients. Deliveries of the first electric E-type vehicles are expected to start from summer 2020.
    Jaguar E-type Zero concept
    The Jaguar E-type Zero concept not only drives and looks like an E-type, it also offers outstanding performance, with quicker acceleration than the original Series 1 E-type.
    Jaguar Classic is targeting a range in excess of 170 miles for all-electric E-types, helped by the car’s low kerb weight and sleek aerodynamics. The concept is powered by a 40kWh battery, which can be recharged in six to seven hours, depending on power source.
    Apart from its state-of-the-art powertrain, modified instrumentation and fascia showcasing the latest touchscreen infotainment (which will be available as an option), the E-type Zero concept is largely original. Efficient LED headlights complement the iconic Series 1 design.
    An electric powertrain with single-speed reduction gear has been specially designed for the E-type, utilising many Jaguar I-PACE components. Its lithium-ion battery pack has the same dimensions, and similar weight, to the standard E-type’s six-cylinder petrol XK engine and is in the same location.
    The electric motor lies just behind the battery pack, in place of the E-type’s gearbox. A new propshaft sends power to a carry-over differential and final drive.
    Using an electric powertrain with similar weight and dimensions to the outgoing petrol engine and transmission means the car’s structure, including suspension and brakes, has not changed, simplifying the conversion and keeping the driving experience in line with the original vehicle. It drives, handles, rides and brakes like an original E-type with front-rear weight distribution unchanged.
    The latest iteration of the E-type Zero concept, finished in a Bespoke Bronze paint finish, will give the car its US debut at The Quail: A Motorsports Gathering on Friday 24 August.

    William Maley

    $18.5 billion over the next three years

    Last September, Jaguar Land Rover announced plans to begin electrifying their lineup in 2020. This means electrics, hybrids, and plug-in hybrids. There is a good reason why JLR is doing this. Bloomberg reports that the company is very dependent on diesels in Europe. In the fourth quarter of last year, 87 percent of JLR sales in the region were made up of diesel vehicles - surprising to say in the least as sales of diesels for other brands were dealing due to the Volkswagen diesel emission scandal. But it is starting to hurt Jaguar Land Rover. The company said total sales and revenue through March “did not grow as much as we planned” due to customers becoming very concerned about diesel vehicles. Margins and profit also took a hit.
    To pull this off, JLR needs to spend a lot of money. At a presentation for investors yesterday, the company announced that it would be spending 13.5 billion pounds ($18 billion) for the next three years as part of their electrification plans. A fair chunk of the investment will go to JLR's plants in the United Kingdom for retooling. The goal is to offer three versions of all their models, including hybrid and plug-in hybrid models. Electric-only models will only be offered if there is enough customer demand according to a spokesman.
    Source: Bloomberg (Subscription Required)

    William Maley

    F-Type might not be Jaguar's sole coupe anymore

    While the spotlight has been on crossovers and their upcoming EV, Jaguar is still committed to building sports cars.
    “The F-Type has been a huge success. We love sports cars – and I use the plural quite deliberately. Whether that is delivered by a body variant or something else remains to be seen, but for now let’s just say that the body type is very important for us,” said Hanno Kirner, the person overseeing product strategy at Jaguar Land Rover.
    Emphasis mine. Jaguar only has one sports car at the moment - the F-Type. But according to Autocar, a second coupe being the successor to the XK (departed Jaguar's lineup in 2014). Some of their evidence comes from comments made by Jaguar’s head of design, Ian Callum last year.
    “I want a two-seater [the F-Type] and a 2+2. We’re working on something now. There’s nothing approved, but we instigate in design.”
    Reportedly, Callum's team completed a design concept for an XK replacement but was scrapped when Jaguar killed the XK.
    Autocar says this new successor to the XK isn't expected until after 2021. Part of this comes down to a new modular platform that is currently being worked on and will debut on the next-generation F-Type - due in 2019. This new platform is reportedly flexible enough to do a 2+2 coupe. Jaguar's Ingenium engine family will provide power for both models and expect some hot versions, including an SVR variant down the road. There is also talk about electrification, but that appears to be a long way out.
    Source: Autocar

    William Maley

    Blame the Diesel Emission Mess

    Jaguar Land Rover is making some cuts to their work staff. Today, the British automaker announced that it would not renew the contracts of 1,000 agency workers at its Solihull factory in the United Kingdom. According to Autocar, JLR is holding meetings with workers to discuss the changes. In a statement, JLR said the decision is due “continuing headwinds” that have forced the company to make "adjustments to production schedules and the number of agency staff”. Those “continuing headwinds” are due to regulatory crackdown on diesel engines and higher taxes being placed on these models.
    This confirms news late last week about the automaker making cuts to their workforce.
    JLR also announced that it would be moving 360 workers from the Castle Bromwich to Solihull due to declining car sales. Bromwich is where the company produces most of Jaguar's lineup (F-Type, XE, XF, and XJ).
    Sales of diesel vehicles have been hit hard due to the Volkswagen diesel emission scandal. Jaguar Land Rover has been hit the hardest in their home country of the United Kingdom. 90 percent of Jaguar Land Rover models sold in the country are diesels, compared to 45 percent globally. According to industry association SMMT, Land Rover saw sales decline 20 percent to 23,815 through March. Jaguar posted a larger 26 percent decline to 9.709.
    JLR is trying to change that as they get ready to launch the I-Pace EV later this year, and plans on introducing electrified variants of all of their models by 2020.
    Source: Automotive News (Subscription Required), Autocar

    William Maley

    Possibly Named J-Pace

    Jaguar is possibly working on another crossover, one to take on the likes of the Porsche Cayenne and BMW X5.
    Autocar reports that Jaguar is planning a flagship crossover to not only build on the massive success of their current crossovers (F-Pace and E-Pace), but also to attract wealthy customers, especially in China.
    Reportedly named J-Pace, the crossover will debut a new design language that is currently being worked on by design director Ian Callum. Underpinning the model will be the aluminum architecture used in the Range Rover. For the J-Pace, the architecture will be made slightly longer and wider. It will also sit lower for better on-road behavior. Also coming from the Range Rover will be a number of powertrains, including a plug-in hybrid. 
    The model is expected to launch in 2021.
    Source: Autocar

    William Maley

    Et tu Jaguar R models?

    Seeing the R on a Jaguar model means one thing, high performance. But the launch of Jaguar Land Rover's Special Vehicle Operations (SVO) and SVR high-performance models is causing some confusion. 
    “We have found F-Type R and F-Type SVR kind of compete against each other. The truth of the matter is that F-Type R is a great car and, in some respects, SVR has a challenging time because the R is such a good car in the first place,” said Wayne Burgess, Jaguar SVO design director to Auto Express.
    “To be completely honest Jaguar is a fairly small brand and probably in reality there is not enough room in each model line to have an R and an SVR.”
    Burgess' comments hint that Jaguar could be dropping their R lineup in an effort to reduce confusion and allow SVR models “to shine”. 
    “We would rather have a genuine SVR halo in the line-up and then jump an R model – that is better way of doing things. In a model line that doesn’t have an R, it can allow SVR to really shine.
    We're beginning to see this idea take root. At last week's New York Auto Show, Jaguar unveiled the F-Pace SVR with a supercharged V8 producing 542 horsepower.
    Source: Auto Express

    William Maley

    Callum doesn't see next XJ as an S-Class competitor

    Back in December, Jaguar's head of Design, Ian Callum revealed that work had begun on the next-generation XJ. Not many details were given except that the new XJ would be "something quite special." This week at the Geneva Motor show, Callum let loose a few more details.
    A key complaint about the current XJ is a cramped interior. Callum said the new model would address this issue.
    “It’ll be different. And it will have more room inside it. One of the biggest criticisms XJ has had is that a lot of people think the room inside the car is not big enough. I don’t believe in segmentation like this — I don’t believe in an F Segment as such,” explained Callum.
    “I think we should just do a luxury vehicle that matches people well. That’s what we’ve done for XJ, which is what the first one was all about. A lot of our market is far-eastern and people are using these big cars to be driven in, so we must accommodate that better.”
    The next XJ will about the size of a Mercedes-Benz S-Class, but Callum said the XJ will be focused more as a driver’s car.
    “I never saw XJ as an S-Class competitor. Mercedes-Benz have created that place — the three-box limo sedan,” said Callum.
    “I just don’t think that’s a Jaguar. A Jaguar is a sportier entity and it should reflect that. Yes it will take four [people] to market in comfort and luxury, but that’s where the similarities stop. It will still be a driver’s car. I don’t think many Mercedes-Benz S-Classes are driver’s cars, with the exception of AMGs or something. If you drive an XJR575, it’s a driver’s car. It just happens to be able to take three people in comfort. I don’t buy this segmentation.”
    CarAdvice expects we'll see the next XJ at the end of this year. But as we reported previously, Callum said the new XJ wouldn't debut in 2018. We're expecting to see it sometime next year at the earliest.
    Source: CarAdvice

    William Maley

    Undercuts the Tesla Model X by $10,000

    Jaguar has revealed the pricing for the upcoming I-Pace EV and it significantly undercuts the Tesla Model X. A base model I-Pace will set you back $70,495 with destination and not including the various federal and state incentives. This is about $10,000 less than the base Model X 75D, although the Model X is slightly bigger than the I-Pace.
    For that price, you get a 90-kWh battery pack providing an estimated range of 240 miles. This feeds two electric motors that provide a total output of 394 horsepower and 512 pound-feet of torque. Using a 100-kW DC fast charger will give the battery an 80 percent charge in 40 minutes. This increases 10.1 hours when using a 230-volt, 32-amp Level 2 home charger.
    Jaguar has been taking orders for the I-Pace since the first of this month and deliveries are expected to begin in the second half of 2018.
    Source: Jaguar 
    Press Release is on Page 2

    All-electric Jaguar I-PACE priced from $69,500 (1) in the U.S. Equipped with a 90kWh battery, the I-PACE delivers an estimated range of up to 240 miles (2) Owners can achieve 80 percent battery charge from empty in approximately 40 minutes using 100kW DC fast chargers (3) 0-80 percent charge at home using a 230V AC wall box can be achieved in just over 10 hours (3) U.S. customer deliveries to begin during the second half of 2018 Since the debut of the Jaguar I-PACE Concept, U.S. customers have been registering their interest to purchase the new Jaguar I-PACE at www.jaguarusa.com As of March 1, Jaguar retailers have been able to place customer orders for the new I-PACE Jaguar I-PACE to make its North American debut at the 2018 New York International Auto Show (MAHWAH, N.J.) – March 6, 2018: Following its public debut at the 2018 Geneva Motor Show, today Jaguar announced U.S. pricing for the 2019 Jaguar I-PACE.
    Priced from $69,500 before federal and local government incentives1, the Jaguar I-PACE establishes a new mid-size premium battery electric vehicle (BEV) segment.
    “With the debut of the Jaguar I-PACE, Jaguar in the U.S. is officially in the luxury electric vehicle business and our retailers and customers are placing orders,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America.  “In partnership with our retailers who are investing in new facilities and EV infrastructure, we have a proactive market strategy led by very competitive pricing and the Jaguar EliteCare electric vehicle ownership package. We think the entire journey of buying, owning and driving an I-PACE will be one our customers will love for life.”
    Featuring a 90kWh battery, the I-PACE delivers an estimated range of up to 240 miles and 0-60mph acceleration in as little as 4.5 seconds on its way to a top speed of 124mph2,4.
    I-PACE owners will have the convenience of using both AC and DC power to charge their vehicle; with 0-80 percent charge achievable in approximately 40 minutes using a 100kW public fast charger, or just over 10 hours using a 230V/32amp charger3.
    Estimated Charging Times3:
    0 – 80% Charge
    0 – 100% Charge
    AC Charge Time - Domestic
    7kW – (Single Phase, 230V/32A)
    Approx. 10.1 hrs
    Approx. 12.6 hrs
    DC Charge Time - Commercial
    Approx. 85 mins
    DC Charge Time - Commercial
    Approx. 40 mins
    In-home charging is facilitated by the vehicle’s 7kW on-board charger and a Mode 2 universal cable which will ship with the vehicle as standard. Using the mode 2 charger, I-PACE customers will be able to charge via a domestic 110V or 230V wall socket.
    Customers may also chose to have a Level 2, 230V/32amp charger installed inside or outside of their home. To help Jaguar customers have home chargers installed, Jaguar Land Rover will be developing a nationwide network of certified independent electricians, which will be the subject of a future announcement.
    In conjunction with the expansion of the Jaguar and Land Rover model lineups, including its first electrified vehicles, Jaguar and Land Rover retailers have committed to invest $1.5B on new facilities and enhanced owner experiences over the next 5 years in North America. The new retail facility design standard to be adopted by retailers nationwide creates modern dual branded retail environments. There are 207 total dealerships in the United States, including 166 Jaguar franchises.
    In the lead up to the start of sales for I-PACE later this year, retailers have also heavily invested in the training of their sales and service personnel to better understand the EV market; concerns owners may have throughout the purchase process; the intricacies on how to repair these vehicles and how to do so safely.
    Jaguar & Land Rover retailers have already begun installation of electric vehicle charging equipment, getting ready to sell and service Jaguar and Land Rover electrified vehicles when they go on sale beginning in the second half of 2018.

    William Maley

    Also, Jaguar drops an interesting tidbit about charging

    Jaguar has been busy teasing their first electric vehicle, the I-Pace since it made its debut at the 2016 LA Auto Show. Now we have a date when Jaguar will reveal the production model. 
    On March 1st, Jaguar will do a livestream debuting the production I-Pace - only a few days before the start of the Geneva Motor Show. Jaguar will also open up the order books for the EV.
    But there is also an interesting tidbit that the British automaker dropped. The I-Pace is able to get an 80 percent charge of the battery within 45 minutes when plugged into 100-kW DC fast-charging station.
    Source: Jaguar
    Press Release is on Page 2

    The all-electric Jaguar I-PACE will support rapid charging and offer exceptional performance when it goes on sale later this year.
    All-wheel drive performance tested in Artic conditions at -40°F Jaguar confirms the I-PACE will support DC Fast Charging from zero to 80 percent in approximately 45 minutes (1) Jaguar I-PACE to be revealed via live broadcast on March 1, 2018 at 1:00PM ET ahead of Motor Show Debut at Geneva on March 6 WATCH: Scandinavian customer tests I-PACE in extreme conditions https://youtu.be/VOnPjpFa3DU (MAHWAH, N.J) – January 30, 2018 – The all-electric Jaguar I-PACE will support rapid charging and offer exceptional performance when it goes on sale later this year.  Capable of a DC fast charge from zero to 80 percent in approximately 45 minutes1 with a 100kW charger and with sports car performance and SUV practicality, the I-PACE will be well equipped for everyday use – whether on the school run, daily commute or even coping with sub-zero temperatures.
    The Jaguar I-PACE has been rigorously tested across extremes of terrain and temperature at the Jaguar Land Rover cold weather test facility in Arjeplog, Sweden, at temperatures as low as -40°F.
    Tony Westerlund, a potential customer from Sweden, had some interesting questions on living with I-PACE in Arctic conditions, particularly regarding stability and traction on the ice and snow. To answer his questions, Jaguar engineers invited him to Arjeplog to drive the car for the first time and see how it’s been tested to ensure performance in extreme conditions: https://youtu.be/VOnPjpFa3DU.
    “Not only will the I-PACE charge quickly enough for our customers to carry out their everyday lives, it will offer powerful and precise performance in a variety of conditions and climactic extremes. Allied with the versatile credentials of our celebrated PACE family, this will be an electric performance SUV like no other,” said Ian Hoban, Jaguar Vehicle Line Director.
    While plugged into power, customers will be able to prepare the car’s battery and cabin temperature ahead of a journey without tapping into the battery’s range. Pre-conditioning the car ensures maximum range, performance and comfort whether temperatures are freezing cold or extremely hot.  Setting up preferred charging times and pre-conditioning schedules can be done from either the on-board Jaguar InControl® system2, or the Jaguar InControl® Remote™ smartphone app.
    The Jaguar I-PACE will be revealed in a live global broadcast on March 1, 2018 at 1:00PM ET/19:00 CET and will go on to make its public debut at the Geneva Motor Show on March 6, 2018. To find out more about the all-electric performance SUV ahead of its reveal, or to be one of the first to own one, click the ‘I want one’ button at: www.jaguarusa.com

    William Maley

    How to reinvent a flagship

    Last month, we reported that work had begun on the next-generation Jaguar XJ. The company's director of design Ian Callum said it would be "something quite special." What that may mean is the next XJ transition to being an electric-only model.
    Autocar has learned that Jaguar is planning to reinvent the XJ into being a fully-electric model to take on the like of the Tesla Model S, and provide an interesting alternative to the Mercedes-Benz S-Class. Design-wise, the XJ will morph into a 5-door model - something akin to an Audi A7 we're guessing. It will also debut a new design language that will be used on future models.
    In terms of platform, the new XJ will use an all-new platform that will be shared with an upcoming model from Land Rover - the Road Rover we reported in the Rumorpile back in September. The platform will be capable of being equipped with internal-combustion or electric powertrains. For the XJ, it is believed that twin electric motors will be used to power and provide AWD.
    Autocar expects the car launch in 2019.
    Source: Autocar

    William Maley

    The XJ will live on!

    Back in the spring, we reported that the fate of the XJ flagship was uncertain due to comments made by their North American product manager. But it seems there will be another generation of the XJ.
    Speaking with Car, Jaguar's director of design Ian Callum revealed that work has begun on the next XJ.
    "We’ve gone through a lot of debate on the XJ and come up with something quite special," said Callum.
    "I won’t say when it’s coming but it’s not next year."
    The last line is important as 2018 will mark the 50th anniversary of the XJ sedan.
    Callum wouldn't divulge any other details about the XJ. Car reported last year that the XJ could transition to an electric model using the platform that underpins the upcoming i-Pace EV.
    Source: Car

    William Maley

    Jaguar Land Rover is Possibly on the Hunt for Another Brand

    Jaguar Land Rover has been on a bit of a roll ever since being taken in by Indian company Tata Group. But the British automaker is considering possibly acquiring another brand. Various sources have told Bloomberg that internal discussions have been taking place about buying up another brand, specifically one that fits in with their current lineup. Senior officials at Tata believe Jaguar Land Rover "needs to bulk up to stay competitive, and the Indian conglomerate is willing to provide financial support for potential acquisitions if needed, one of the people said."
    Jaguar Land Rover play a significant role in Tata Group's revenues. According to Bloomberg data, 78 percent of Tata's revenue comes from the luxury brands.
    It is unclear which brands could be under consideration for JLR. Bloomberg does mention Alfa Romeo and Maserati, which was rumored to be possibly spun off from FCA.
    The report also notes that JLR is considering purchasing tech companies that would boost their efforts on autonomous vehicles and electric powertrains.
    Source: Bloomberg

    William Maley

    Jaguar Land Rover hops aboard the electrification train

    It seems Volvo has started a trend when it announced back in July that all their models beginning in 2019 would be electrified in some form, i.e. hybrid, plug-in hybrid, and electric powertrains. Today, Jaguar Land Rover announced that it would be doing the same thing beginning in 2020. Much like Volvo, JLR's electrification plans include electrics, hybrids, and plug-in hybrids.
    Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year," said Jaguar Land Rover CEO Ralf Speth at the company's Tech Fest taking place at the University of the Arts London.
    Jaguar also used the event to show off a new, electrified retrofit of the E-Type. Called the E-Type Zero, Jaguar Land Rover Classic swapped the six-cylinder for a new electric powertrain. Jaguar says the E-Type Zero can hit 60 mph in 5.5 seconds and have a range of 170 miles.
    Source: Jaguar Land Rover
    Press Release is on Page 2

    From 2020 all new Jaguar Land Rover vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility. Commitment to electrification demonstrated with new electric models from Jaguar’s past, present and future at inaugural Tech Fest event Past – iconic Jaguar E-type now electrified for the 21st century Present – all-new electric Jaguar I-PACE Concept, the SUV that combines a supercar silhouette with sports car performance, goes on sale next year Future – visionary FUTURE-TYPE virtual concept imagines autonomous, connected, electric and shared mobility for 2040 and beyond Jaguar Land Rover Tech Fest takes place at Central Saint Martins, University of the Arts London Free-to-enter festival open from Friday 8 September to Sunday 10 September From 2020 all new Jaguar Land Rover vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.
    "Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year," said Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover.
    Jaguar E-type Zero
    The electric Jaguar E-type Zero future-proofs one of the world’s most famous cars. Acclaimed by Enzo Ferrari as “the most beautiful car in the world”, the E-type now combines breathtaking design with electric power for the first time. E-type Zero is based on a 1968 Series 1.5 Roadster and features a cutting-edge electric powertrain for 0-60mph in just 5.5sec. It was engineered by Jaguar Classic at the company’s new Classic Works in Warwickshire, UK.
    Jaguar I-PACE Concept
    With I-PACE we started with a clean sheet and engineered a bespoke, tailored, pure electric SUV from the ground up, creating a beautiful design with everyday practicality. It’s a performance SUV, it looks stunning, is great to drive and will be on sale next year.
    Jaguar FUTURE-TYPE
    The Jaguar FUTURE-TYPE is a vision for the car of 2040 and beyond. The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned.
    With Future Type’s interface you can separately access your different digital orbits of work, family or play, dialling up what you do need, and dialling down what you don’t.
    At its heart is Sayer – the intelligent steering wheel that will revolutionise the way you live your life. Named after Malcolm Sayer, designer of the E-type, this steering wheel doesn't just stay in your car – it lives in your home and becomes your trusted companion.
    Sayer is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment.
    Sayer knows what's in your fridge and can even order your shopping or a pizza. You will never run out of milk again. It will be your go-to device. It is not just the ‘key’ to your car, it’s your membership card for our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.
    For our customers, driving is about much more than getting from A to B. It’s about living life from A to Z. You will always be able to experience the sheer thrill of driving with the option to take the wheel. But this is a steering wheel like never before.

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