Jump to content
Create New...
  • William Maley
    William Maley

    Jaguar Land Rover To Boost Investments To Become Less Dependent on Diesel

      $18.5 billion over the next three years

    Last September, Jaguar Land Rover announced plans to begin electrifying their lineup in 2020. This means electrics, hybrids, and plug-in hybrids. There is a good reason why JLR is doing this. Bloomberg reports that the company is very dependent on diesels in Europe. In the fourth quarter of last year, 87 percent of JLR sales in the region were made up of diesel vehicles - surprising to say in the least as sales of diesels for other brands were dealing due to the Volkswagen diesel emission scandal. But it is starting to hurt Jaguar Land Rover. The company said total sales and revenue through March “did not grow as much as we planned” due to customers becoming very concerned about diesel vehicles. Margins and profit also took a hit.

    To pull this off, JLR needs to spend a lot of money. At a presentation for investors yesterday, the company announced that it would be spending 13.5 billion pounds ($18 billion) for the next three years as part of their electrification plans. A fair chunk of the investment will go to JLR's plants in the United Kingdom for retooling. The goal is to offer three versions of all their models, including hybrid and plug-in hybrid models. Electric-only models will only be offered if there is enough customer demand according to a spokesman.

    Source: Bloomberg (Subscription Required)

    User Feedback

    Recommended Comments

    This totally makes sense as Diesel is a dead duck for most of the first world countries now in regards to perception by folks after the German mess of emission cheating.

    JLR is right to make this change ASAP.

    • Haha 1
    Link to comment
    Share on other sites

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

  • google-news-icon.png

  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.


Write what you are looking for and press enter or click the search icon to begin your search