Ever since the Volkswagen diesel emission scandal broke, the fuel has been demonized by the media. governments, and even automakers. But someone is standing up for diesel.
Speaking with Autocar, Jaguar Land Rover boss Ralf Speth said the company would be ramping up efforts on promoting modern diesel vehicles.
“The latest diesel technology is really such a step in emissions, performance, particulates; it’s better for the environment when compared to [an equivalent] petrol. Diesel has to – needs to – have a future,” said Speth.
Speth tells the publication that the issue of diesel isn't just for the automotive industry, but the entire transport industry. Diesel is the primary fuel for commercial fleets such as buses and semi-trucks, which contribute more to the overall pollution problem. He said, "the complete automotive industry needs diesel to fulfill legislative requirements”.
Not helping matters is the public perception of diesel vehicles has taken a huge hit. Speth said some of this can be laid at the hands of the media as they have exacerbated certain misconceptions by combining images of old diesel vehicles with sooty black smoke coming out of the tailpipe with modern vehicles.
“Anyone can see the black smoke coming out of old diesels is bad. We need to replace them with newer ones.”
Speth also lays blame at Volkswagen for kicking off this current mess.
“This kind of manipulation software is not acceptable. Unfortunately, the whole automotive industry suffers, not just Volkswagen,” said Speth.
“Nobody believes the automotive industry anymore. They see us as offenders and not giving the right information. We have to show our technology is the best you can buy, to reduce the damage to health and the environment.”