By William Maley
Staff Writer - CheersandGears.com
March 7, 2013
When Jeep released some of the shots of the new 2014 Cherokee before its official debut at the New York Auto Show, it was open season on the web as most everyone dog-piled on the looks of it.
However Chrysler’s design chief, Ralph Gilles is standing behind it. Talking with Wards Auto, Gilles explained that the Cherokee marks the next step in the evolution of the design for Jeep.
“When you contrast it to the outgoing Liberty…I think it’s a huge departure, obviously from the previous one. But it’s also going to be seen as very current in the way that Jeep has evolved its aesthetic to a very contemporary place. That was very much a purpose for us,” Gilles said.
Mark Allen, head of Jeep design says the Cherokee's design had one goal in mind: to make sure people want to buy the Cherokee five years from now.
“Our head was in 2019. It’s not a big square box. It’s a little more efficient looking than the Liberty. Our No.1 goal was efficiency, and if we’re going to make an efficient Jeep, it’s gotta look efficient first off,” Allen told Wards.
Source: Wards Auto