Fiat Chrysler Automobiles knows Jeep is one of the hottest selling brands in the U.S. and they have been thinking about ways to exploit that further. According to Automotive News, one possible way the company is thinking about is to allow dealers to open satellite centers for the Jeep brand.
According to a source, this move mirrors an effort by FCA where they encourage dealers in truck-heavy marketplaces to open up satellite stores for their Ram Trucks brand. This allows dealers to create a storefront that can cater to truck buyers with a lot filled with a number of trims and configurations of trucks, and truck specialists to help buyers. By doing this for Jeep, it could help differentiate the brand from the other brands. This is a key point as Jeep is readying to launch a $100,000+ Grand Wagoneer in 2019 according to a source.
Al Gardner, FCA's head of network development said in a intervicew that satellite centers for Jeep has been disscused and are under consideration.
"Would I consider doing Jeep as a stand-alone, same structure, same business unit, same entity? Maybe. By the way, I think a whole bunch of dealers would consider it too," Gardner said. "But it doesn't mean that we're going to go out and do it, and it sure as hell doesn't mean that we're going to go out and add Jeep stores."
Source: Automotive News (Subscription Required)