Lincoln Dealers Criticize Stair-Step Incentives

stair step is used by every mfr, i would bet, how is this news? ANd Lincoln has not just started doing this.......

and how is the Navigator not "select legacy vehicle". The MKZ is the only thing in the Lincoln lineup that is new.

and how is the Navigator not "select legacy vehicle". The MKZ is the only thing in the Lincoln lineup that is new.

Because they actually sell Navigators

and how is the Navigator not "select legacy vehicle". The MKZ is the only thing in the Lincoln lineup that is new.

Because they actually sell Navigators

It's the second worst seller after the MKT and even then is only 75 units a month ahead.

but they only make what they sell, and they fetch a nice profit on them. Must be a very low volume production on the Navi.

They should just close this brand down already. The product line is terrible, the advertising is terrible, they have no consistent design language, and no strategy for the future. They can't compete with the German and Japanese luxury brands, they can't keep up with the money those brands spend, and those brands have a big lead already. So that leaves them to battle Buick and Chrysler, and I don't think Lincoln can even do that, their lineup is worse than Buick's and the Fusion is actually nicer than the Lincoln version.

smk4565 I hate to disagree, but I thought the marketing was magnificent and really enjoyed the commercials regarding the newer styles. I have always had a bent towards Cadillac and with their seeming appeal to a different demographic, I felt Lincoln would just follow suit. Lincoln is one of the classic American rides (from presidents to movie stars) and I mean "the ride" as well. I would hate to see it go and I hope it stays and improves its position in the market.