• Sign in to follow this  
    Followers 0

    Lincoln Dealers Criticize Stair-Step Incentives


    William Maley

    Staff Writer - CheersandGears.com

    September 6, 2013

    Lincoln has been having a rough year so far and Ford wants to help out. The way they are doing is causing an uproar with their dealers.

    According to Bloomberg, Ford has implemented a bonus program for Lincoln dealers in certain markets that is known as stair-step incentives. Stair-step incentives work by giving higher bonus once a dealer sells a certain number of vehicles. For example, if you sell ten models, you will get a $500 bonus per model. Sell an additional ten models and the bonus increases to $1,000. Hence the stair-step.

    “There are some inherently unfair aspects of stair-step programs. They’re confusing to the market, they’re not necessarily good for customer satisfaction, and when you see a burst of sales at the end of a stair-step program, there’s always a payback. Right after that, the sales dip,” said Don Chalmers, owner of Ford and Lincoln dealerships near Santa Fe and Albuquerque, New Mexico.

    Confusingly, Ford is sending mixed messages on this matter. Ken Czubay, Ford’s vice president of U.S. marketing, sales and service said Ford doesn't use stair-step incentives. Meanwhile, Ford's sales analyst Erich Merkle said the company is using the incentives for “selective legacy vehicles”. In this case, the “selective legacy vehicles” are the MKS, MKT, and MKX.

    Source: Bloomberg

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    and how is the Navigator not "select legacy vehicle". The MKZ is the only thing in the Lincoln lineup that is new.

    Because they actually sell Navigators

    It's the second worst seller after the MKT and even then is only 75 units a month ahead.

    0

    Share this comment


    Link to comment
    Share on other sites

    They should just close this brand down already. The product line is terrible, the advertising is terrible, they have no consistent design language, and no strategy for the future. They can't compete with the German and Japanese luxury brands, they can't keep up with the money those brands spend, and those brands have a big lead already. So that leaves them to battle Buick and Chrysler, and I don't think Lincoln can even do that, their lineup is worse than Buick's and the Fusion is actually nicer than the Lincoln version.

    0

    Share this comment


    Link to comment
    Share on other sites

    smk4565 I hate to disagree, but I thought the marketing was magnificent and really enjoyed the commercials regarding the newer styles. I have always had a bent towards Cadillac and with their seeming appeal to a different demographic, I felt Lincoln would just follow suit. Lincoln is one of the classic American rides (from presidents to movie stars) and I mean "the ride" as well. I would hate to see it go and I hope it stays and improves its position in the market.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. dans30thta
      dans30thta
      (48 years old)
  • Similar Content

    • By ccap41
      Hey-o,
      I haven't really started a running thread for the new car yet so here it is. I think I owned the car for 8 days when I had my windows tinted 20% all the way around. I cannot stand driving a car w/o tint or the look of a vehicle w/o tint.
      This is about the only "before" picture I have of it.

      Only a few days and $270 later...
      There was actually one thing I bought prior to buying a car that I wanted in my next vehicle... a dash cam. After the accident and knowing that had I not had a witness stop and give their side of the story it could have been a hell hole of he-said she-said.. So I did a little research and bought a Spytec A119 w/ the GPS(you can get it w/o the GPS). Super clean and muuuuch easier install than I expected. The only wires exposed are coming from the center console down and then again from the headliner to the cam itself. The rest is completely hidden.


      A view from the driver's seat... I don't see it at all. That's exactly what I wanted to keep it from being a distraction.

      A view from the outside. It's very difficult to see.

      This past week I finally ordered and received my wheels and tires. This is the first vehicle I've ever actually gone through with changing them as I've always wanted to on all of my vehicles.
      I went with a 18x8 Konig Oversteer wrapped in a 225/45ZR18 Continental ExtremeContact DW. I'll be using the OE setup for the winter months.
      I'll get better pictures of the wheels when I get home.

      OE wheel/tire combo = 47lbs

      New wheel/tire combo = 42.5lbs

       
      I think the only other thing that I would really like to do is wrap the chrome door outline in black or a black chrome.
    • By Drew Dowdell
      Another big reveal at the 2017 New York Auto Show this year… and we do mean BIG… is the 2018 Lincoln Navigator.  While it technically shares its platform with the new 2018 Ford Expedition that was released at the Chicago Auto Show, the Navigator somehow manages to look bigger.   Up front is a bold and impressive grille that moves the Navigator to the new family face shared by the Lincoln Continental and Lincoln MKZ.  Everything about the exterior is brash. It has giant turbine-look wheels, large fender vents, and full-width LED lights. This is not subtle luxury, yet it pulls off the look without being tacky. This is the new American version of “I’ve Made It”. Cadillac, you have some work cut out for you. 
      The interior is nothing short of stunning. All the materials feel high quality. There may be an excess of buttons (I count 27 on the driver’s door alone), but it’s a Navigator… excess is the whole point. There are available 30 way power seats, be prepared to take a couple hours to get them exactly right, but once you’re there, you won’t want to leave.  If you elect the rear bucket seats, rear seat passengers will have a comfortable ride and have some control over the entertainment system from their own center console. One flaw I found was that in models equipped with rear seat video entertainment, the second row can flip forward and hit the screens when laying the second-row flat…. Not something I expect to happen too often.
      The new Navigator is powered by a 450 horsepower Ecoboost V6 passing power through a new 10 speed automatic to either the rear wheels or an available AWD system. 
      Pricing on the 2018 Navigator hasn’t been released yet, however we expect an appropriate increase over the discount pricing on the 2017 model.
      You can read the full press release information on our 2018 Lincoln Navigator press release page.
       

      View full article
    • By Drew Dowdell
      Another big reveal at the 2017 New York Auto Show this year… and we do mean BIG… is the 2018 Lincoln Navigator.  While it technically shares its platform with the new 2018 Ford Expedition that was released at the Chicago Auto Show, the Navigator somehow manages to look bigger.   Up front is a bold and impressive grille that moves the Navigator to the new family face shared by the Lincoln Continental and Lincoln MKZ.  Everything about the exterior is brash. It has giant turbine-look wheels, large fender vents, and full-width LED lights. This is not subtle luxury, yet it pulls off the look without being tacky. This is the new American version of “I’ve Made It”. Cadillac, you have some work cut out for you. 
      The interior is nothing short of stunning. All the materials feel high quality. There may be an excess of buttons (I count 27 on the driver’s door alone), but it’s a Navigator… excess is the whole point. There are available 30 way power seats, be prepared to take a couple hours to get them exactly right, but once you’re there, you won’t want to leave.  If you elect the rear bucket seats, rear seat passengers will have a comfortable ride and have some control over the entertainment system from their own center console. One flaw I found was that in models equipped with rear seat video entertainment, the second row can flip forward and hit the screens when laying the second-row flat…. Not something I expect to happen too often.
      The new Navigator is powered by a 450 horsepower Ecoboost V6 passing power through a new 10 speed automatic to either the rear wheels or an available AWD system. 
      Pricing on the 2018 Navigator hasn’t been released yet, however we expect an appropriate increase over the discount pricing on the 2017 model.
      You can read the full press release information on our 2018 Lincoln Navigator press release page.
       
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.

      View full article
    • By William Maley
      When Hyundai unveiled the current Sonata at 2014 New York Auto Show, it landed with a bit of thud. Compared to the previous-generation model that stood out from the crowd with a sharp design, the new model was a bit dull. Hyundai is addressing this with a heavily refreshed Sonata that made its debut today in New York.
      The 2018 Sonata has a bit more personality thanks to new pentagonal grille (Sport and 2.0T models get a mesh insert), reshaped hood, smaller headlights, new trunk lid, and LED taillights. For the interior, Hyundai has redesigned the center stack, updated the instrument cluster, and added a USB port for rear seat passengers.
      Engines are the same as the current Sonata - 2.4L four-cylinder, 1.6L turbo-four, and 2.0L turbo-four. However, the 2.0L turbo gets a new eight-speed automatic transmission that is said to improve acceleration and fuel economy. Hyundai has also worked on improving ride and handling with thicker trailing arms, new rear bushings, and a revamped steering system. 
      As for safety, all Sonatas will now come with blind-spot monitoring and rear cross-traffic alert as standard.
      The 2018 Sonata hits dealers later this year.
       
      Source: Hyundai
      Press Release is on Page 2


      2018 SONATA: DEFINING THE BENCHMARK FOR MID-SIZED SEDANS
      New Features, Technology and Hardware  Blind Spot Detection with Rear Cross-Traffic Alert Now Standard Equipment NEW YORK, April 12, 2017 –The redesigned 2018 Sonata enters the market with a new look from the front, side and rear thanks to a “cascading grill,” a more assertive profile and an entirely new rear; showcasing a clean and handsome approach with reimagined, slim taillights. 
      “It’s all about making an impact,” said Chris Chapman, chief designer, Hyundai North American Design Center. “We wanted to deliver an exciting expressive car to our customers and show the world how passionate Hyundai is about design and craftsmanship. The objective was to make an impact, this design provides the visual excitement and unique identity our customers associate with Sonata.”
      Created at Hyundai’s California Design Studio with American aesthetic tastes in mind, the new Sonata is bold, daring and beautiful. The 2018 Sonata made its North American debut today at the New York International Auto Show.
      ELEVATED ELEGANCE
      Supplementing the bodywork, the 2018 Sonata now lights the way with LED daytime running lights. When night falls, available LED headlamps with dynamic bending light illuminate the path and add to Sonata’s already radiant posture. The same standout style continues in the rear with sharp taillight design and enlarged Hyundai badge, which now cleverly houses the trunk release button. Chrome accents surround the daylight opening (DLO) and fresh wheel designs cap off its new look.
      Inside, the renewed center stack and instrument panel echo the exterior’s catching new looks. The trend carries down to gauge dial design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch.
      “The moment the pen left the drafting paper I knew we had something special in this re-imagined Sonata,” says Chapman, “Dynamic lines, strong graphics, and our new signature cascading grille come together in an athletic way.”
      BEAUTY BENEATH THE SKIN
      The new Sonata has a refined chassis with improved ride and handling. To achieve this feat, talented engineers increased the torsion bar stiffness within the steering system by 12 percent, which improves steering response and feel in all conditions. They then enhanced that improvement further with new steering calibration, focusing on responsiveness and on-center steering feel. Previous ratings for ride, handling and NVH showed customers were quite satisfied, so engineers just reset an already high bar.
      In addition to these steering changes, the Sonata received an updated rear suspension. The trailing arms are 21 percent thicker, making them stiffer and better able to manage heavy suspension loads. New bushings work with the new suspension arms to allow for more ride compliance and yet quicken response time to control all other wheel motions. The result is a communicative, nimble and comfortable sedan. 
      For the top-of-the-line powertrain, there’s even more. The 245 horsepower 2.0-liter turbocharged engine now includes an eight-speed automatic transmission, which adds ratio range at both the top and bottom of output speeds. The eight-speed allows for extra thrust off-the-line and a quieter, more fuel-efficient dash down the interstate. The 2.0-liter turbo models roll on 18-inch wheels, now with Michelin tires.
      COMPELLING COMFORT AND SAFETY
      The 2018 Sonata features a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Speaking of smartphones, driver and passenger alike can keep them charged without a plug using the available Qi standard wireless charging pad. Sonata now adds a second row USB charge port, a nod to today’s connected rear-seat passengers. Available navigation systems now come with a bird’s eye view feature as well as traffic flow and incident data, without ever having to pay a subscription for the service.
      The Sonata offers more safety features in 2018. In addition to seven standard airbags (dual front, side, and curtain, as well as driver’s knee) and a battery of safety systems (VSM, ESC, TCS, ABS, EBD, BA, and TPMS) comes Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only Midsize car sold with this safety technology as standard equipment. Despite drivers spending a tiny amount of time in reverse, one-quarter of all accidents happen when someone is backing up. BSD with RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, there’s also a new Lane Departure Warning system with an enhanced Lane Keep Assist function available. 
      BETTER BLUE LINK
      As our cars become a mobile extension of the connected world, Blue Link continues to add more features to integrate your life. Blue Link now talks to Amazon Echo™, allowing you to control your car inside your home, or wherever the Amazon device is located.
  • Recent Status Updates

  • Who's Online (See full list)