Mercedes-Benz: 30 AMG Models On Sale By 2017

Freightliner Sprinter AMG? How do they get to that "30" number any other way... unless they are counting sub-models like wagons and convertibles separately?

Maybe AMG versions of the Actros, Vito, and Viano are coming...anyway, sounds like brand dilution.

This will be a mess for them. We all know that small quantity items have higher costs and support will also be a nightmare.

MB will pay for this mess as the dilution of the AMG brand is going to happen. They need to learn from GM, Ford and Chrysler about not diluting a brand.

AMG is going to become a hag.

30,000 units out of their global total means 2.1% of Mercedes sold is an AMG. That isn't really diluting the brand too much. The 30 models will have to be counting body styles. S-class and E-class will have sedan, coupe, convertible, and the e-class has a wagon and the S-class has 2 AMG engines, so that is 10 right there. They make 17 AMG models already. I could see the CLA/A-class AMG cars selling 5-10,000 a year, that gets them to their goal.

An AMG Sprinter really would sprint. Interestingly enough, Sprinters have remarkable resale value.

Someone has added AMG badging to a black MB Sprinter around here, tinted windows, chrome wheels..looks interesting. As far as recent Sprinters go, I see more badged as MB than Frightliner.

I've seen AMG badges on a BMW. In fact, I've seen a notable quantity of obvious fake AMG mercedees around here- the 'brand' is already experiencing dilution.