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  • William Maley
    William Maley

    Mitsubishi Australian CEO Gives A Frank Assessment

    William Maley

    Staff Writer - CheersandGears.com

    August 24, 2012

    We do appreciate when a CEO of an automaker is completely honest and frank. But there are times when we're just wondering if a CEO's comments are crossing a line.

    Case in point, the new CEO of Mitsubishi Australia, Mutsuhiro Oshikiri.

    "The product is old ... and the prices are too high."

    Oshikiri became the new CEO of Mitsubishi Australia just ten weeks ago and is eager to get a better grasp of what the brand needs to do for buyers to consider them.

    "I don't know why people buy a Mitsubishi. That is a simple question, difficult answer that I have to think about for the next three or four months. What is the benefit? Why do we have to be here? What is the future? I have to find out."

    Oshikiri's comments might be seen as defamation, but they're more introspective about where the company stands.

    Source: The Sydney Morning Herald

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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