Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

  • William Maley
    William Maley
    Sign in to follow this  

    Mitsubishi Begins Work On Next-Gen Lancer In Case Of Not Finding A Partner

      Despite Talks, Mitsubishi Begins Working On The Next-Gen Lancer

    Mitsubishi hasn't had the best of luck of trying to find a partner. Back in February, we learned that talks between it and Renault had fallen apart for a new midsize sedan. Mitsubishi shelved those plans and reportedly began talks with Nissan. We also learned that Mitsubishi moved up the replacement for the Lancer.


    Now Mitsubishi has begun working on the Lancer replacement in-house while it still looks for a partner.


    “We are talking with a potential partner at this time, (but) at the same time we’re doing an internal design of the vehicle. We’re running parallel because we cannot wait any longer to see if a partnership will work out. If it falls through then we’re another year behind,” said Don Swearingen, executive vice president of Mitsubishi Motors North America to Wards Auto.


    Swearingen confirmed that Mitsubishi is still in talks with an automaker - many believe to be Nissan. Even if a deal is reached, Swearingen says the model is still 18 to 2 years out.


    Additionally, Swearingen confirmed the a midsize sedan from Mitsubishi isn't happening.


    “We’ve made the decision that D-segment will not work for us in the U.S. When you do the financial analysis and you look at the amount of money (needed) for advertising (and the amount) most of our competitors are spending on incentives, it doesn’t pencil out to do a partnership.”


    Source: Wards Auto

    Sign in to follow this  

    User Feedback

    Recommended Comments

    and you thought GM and Ford had long cycles.


    I give Mits credit for this.  10/100 warranty + 5/60 BTB


    and not much else.

    Share this comment

    Link to comment
    Share on other sites

    Partnering up with Mitsubishi garnered ZERO interest...

    That is nice to know...what is really nicer to know is that I made a funny!!!


    Mitsubishi...Zero interest...

    Mitsubishi Zero...







    I just crack myself up sometimes!!!


    I know...some of you are having this reaction... :facepalm:


    Hey...If I was a talented comedian...Id have my own show about nothing on NBC also... :D

    • Upvote 1

    Share this comment

    Link to comment
    Share on other sites

    On a more serious note...


    No spit Sherlock Mitsubishi should do the next Lancer in-house.

    The Lancer has become the company's Holy Grail car. If they want to be relevant again, they better make sure they do this car by themselves...and they better get it right...and THAT is how they will retain what little audience they have left.

    Share this comment

    Link to comment
    Share on other sites

    God help Mitsubishi if they phased out the Lancer. You think of Mitsubishi and the Lancer almost certainly comes to mind. It's like their trademark car.


    I'm hoping they give the next one some life to it and make it something special to bring the audiance back to it.


    Oh, and I love the Zero too ;)

    Share this comment

    Link to comment
    Share on other sites

    It's so sad what this brand has become. After the Lancer Evo, Eclipse, Montero, Galant VR-4, 3000GT, they've become this caricature of their former self. Shame.

    Share this comment

    Link to comment
    Share on other sites

    Sad that they did not capitalize on the car scene from Fast and Furious 2. They could have so grown and kicked ass if they did not ignore the trends of youth.

    Share this comment

    Link to comment
    Share on other sites

    Your content will need to be approved by a moderator

    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.