Jump to content
Create New...
  • William Maley
    William Maley

    Mitsubishi To Fight For Survival In The U.S.

    By William Maley

    Staff Writer - CheersandGears.com

    March 19, 2013

    Mitsubishi is mounting a comeback in the U.S. The brand which only sold 57,790 vehicles last year, a 27% drop in sales compared to 2011, has big plans that involves more marketing and beginning to fill the holes in the lineup.

    Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America told Automotive News the brand is looking at a new midsize sedan and a larger crossover.

    "We are looking into a possibility for the [mid-sized sedan] segment, and we may look into maybe a bigger brother to the Outlander."

    Hasegawa also noted that a replacement for the aging Lancer compact is sorely needed.

    But any decision and/or appearance of these new models isn't likely to happen until 2015, the year that Mitsubishi hopes to be selling 100,000 vehicles per year,

    A comeback is "not going to happen overnight," Hasegawa said. "We went into a descent, so it's going to take time to get back up again. But I think now we will definitely go into an upward trend."

    So what will happen in the meantime? Well for starters, Mitsubishi will show the new Mirage subcompact at the New York Auto Show next week that will go on sale in the fall. Next will be the new 2014 Outlander crossover that will be coming out in June along with a massive marketing behind it.

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    why don't they just regrille and rebadge Suzuki Kizashis for a couple years to fill the Galant hole?

    they had the Galant which also had the Eclipse and Endeavor on the same platform, so they killed all three and have no midsize platform.........is the Lancer the largest car they have now?

    Link to comment
    Share on other sites

    why don't they just regrille and rebadge Suzuki Kizashis for a couple years to fill the Galant hole?

    they had the Galant which also had the Eclipse and Endeavor on the same platform, so they killed all three and have no midsize platform.........is the Lancer the largest car they have now?

    The Lancer is the only car they have now in the US, besides the low-volume i-MiEV.

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites

    mar 1 2013,

    Mitsubishi Motors North America (MMNA) today reported a year-over-year sales increase of 27.8 percent in February. The 6,051 units sold marked Mitsubishi's largest monthly sales total since March 2012.

    Outlander Sport sales were 1,644 for the month, an increase of almost 20 percent compared to February 2012. Sales of the fuel-efficient CUV, now manufactured in Normal, Illinois, showed an increase versus the prior year for the sixth consecutive month.

    MMNA will launch a national marketing campaign this month that focuses on MMNA's 30 year sales history in the U.S. and 25 years of Mitsubishi manufacturing in Normal, Illinois. A special limited-edition Outlander Sport will concurrently start arriving in dealerships.

    Other Mitsubishi February sales highlights:

    • Lancer sales were up 89 percent, and are up 97 percent year-to-date.
    • Sales of the all-electric Mitsubishi i-MiEV continued to grow with 337 units.
    • Sales of the Outlander were up 92 percent and are up 51 percent for the year.
    Edited by regfootball
    Link to comment
    Share on other sites

    Mitsubishi better get their act together quick and start being competitive here in the US if they want to sell some cars, or they're headed down the same road as Isuzu, Suzuki, Saab, etc. I'm not sure how long they think they can survive with a crappy dealer network that is constantly shrinking and such a limited offering of vehicles. Jump off that EV dream ship and just let that idea sink and build cars that the US market wants. I own a 2011 Lancer Sportback, but I'm starting to wonder if Mitsu will be around long enough to honor the 10/100,000 warranty (or even the 5/60,000 for that matter) Some pretty reliable sources are predicting Mitsu and Volvo will pull out of the US very soon.....news like this is never good for potential customers. Come on Mitsu, wake up already before it's too late! You still have some people out there that like you, but you're really making it hard to remain loyal. Or is it too late already?????

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Community Hive Community Hive

    Community Hive allows you to follow your favorite communities all in one place.

    Follow on Community Hive
  • Similar Content

  • Posts

    • Interesting read, it does bring up a very important point, will the current CCS power walls work forward once everyone moves to NACS charge port? Does EV home-backup capability outmode the Tesla Powerwall? (greencarreports.com) Which Electric Cars Have Bidirectional Charging (V2L, V2G, V2H)? | Zecar | Resources | Lists
    • I have a feeling a co-pilot in a 747 is not landing for the first time here.
    • Very interesting as I am seeing more and more of these lists dominated by the Hyundai/Kia/Genesis product lines. Autotrader's Best New Cars of 2024 - Autotrader
    • My latest quest is a possible upgrade of my turntable. Right now I run a Fluance RT 82.   I just upgraded my CD game with an Audiolab 6000 CDT.    I am enjoying a ton of Vinyl right now. Classical, some jazz albums almost free. older albums often sound quite good and can be picked up quite cheaply.       
    • I am not aware of travel cases for internal drives. Usually you have the drive and once you have made sure you own static electricity is discharged on your body, open the computer and unplug the power cable and data cable to the HD. Then you unscrew the screws holding the drive in. Put the drive into an Anti-Static bag and then usually into a box that has foam padding on all sides to protect the drive and then tape it up to close it.  With both drives in their proper storage bags, you can then have both drives in between foam insulation for handling any dropping of the box, etc. Pack them in a box and tape shut, should then easily handle going through your carry on or checked in luggage. To ship a hard drive, you need to: Secure the hard drive in its original packaging or anti-static bag. If you don't have an anti-static bag, place the drive into a zipped freezer bag to prevent any moisture getting into the drive during transit. Sandwich the drive between foam or wrap it in bubble wrap to absorb any minor shocks. Put the hard drive in a padded shipping box. Close and seal the box. Label your package. Amazon.com : hard drive shipping box This is pretty much all you need.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search

Change privacy settings