Staff Writer - CheersandGears.com
July 18, 2013
"If you slash prices, they will come."
Okay, maybe I sightly altered one of the famous quotes from Field of Dreams, but if you worked at Nissan, this quote would ring very true. Earlier this year, the company announced they would be cutting the price of Leaf by $6,000 and extending the range. This price cut is working as past few months have seen Leaf sales right around 2,000 unit mark. This has also prompted other EV manufacturers to either offer incentives or price drops.
The price drop has also caused a problem for Nissan; the demand for Leafs is outstripping the supply.
"We're going to be short on inventory all through the summer. It will be late fall before we can produce enough to satisfy everybody," said Erik Gottfried, Nissan's director of electric vehicle sales and marketing.
This is mostly due to the slow ramp-up of Nissan's Smyrna, TN plant where the Leaf is built. The plant can produce 10,000 Leafs a month. But at the moment, the plant is no where near that point.
Source: Automotive News (Subscription Required)