• Sign in to follow this  
    Followers 0

    Ram Trucks CEO Heads Off To Nissan



    By William Maley

    Staff Writer - CheersandGears.com

    April 15, 2013

    Well this is a bit of surprise. Last Friday, Nissan announced that Ram Trucks CEO Fred Diaz will become its new divisional vice president for sales and marketing. Diaz’s role at Nissan will have him oversee all sales and marketing for the U.S. market, which includes Nissan’s Commerical and Fleet division.

    Since 2009, Diaz was the head of the Chrysler Group’s Ram division (established in 2009 as well). During Diaz’s tenure, Ram saw it sales rise and and taking home the North American Truck of the Year this year.

    "Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan. As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead," said José Muñoz, senior vice president, sales & marketing for Nissan Americas in a press release.

    Source: Nissan

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Fred M. Diaz Named Divisional Vice President, Nissan Sales & Marketing for Nissan Division in the U.S.

    NASHVILLE, Tenn. – Nissan today announced that Fred M. Diaz has been named to the newly formed position of divisional vice president, Nissan Sales & Marketing, Nissan U.S., reporting to José Muñoz, senior vice president, Sales & Marketing, Customer Quality and Dealer Network Development, Nissan Americas. Most recently, Diaz was president and chief executive officer - Ram Truck Brand, Chrysler Group, LLC as well as president and chief executive officer, Chrysler de Mexico.

    In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle & Fleet, Parts & Service and Regional Operations functions reporting directly to him.

    "Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan," said Muñoz. "As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead."

    Previously, Diaz was Chrysler's chief executive in charge of the Ram Truck Brand, a position to which he was named in October 2009. In 2011, Diaz was appointed as the chief executive of Chrysler's Mexican operations where he was the corporate representative responsible for all of the company's business brands in Mexico, including Chrysler, Jeep, Dodge, Ram and Mitsubishi.

    During his 24-year career at Chrysler, Diaz progressed through a series of sales company roles beginning as a trainee and zone manager through to the head of national sales and, ultimately, CEO of the Ram brand. He has extensive automotive experience across the sales, field operations, distribution, service and marketing arenas.

    Diaz is a respected executive in the automotive industry who has overseen a period of tremendous growth at the Ram brand. In addition to the Ram brand's 17 percent sales increase in 2012, he was instrumental in leading the brand to win the 2013 'North American Truck of the Year' award for the new Ram 1500 pickup truck.

    Diaz earned a bachelor's degree in management with an emphasis in psychology from Texas Lutheran University and a master's degree in business management from Central Michigan University.

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    What a sad day for Ram, bummer, but I have a gut feeling there were some major politics going on with the Euro Owners.

    0

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor




  • Popular Stories

  • Today's Birthdays

    1. CARBIZ
      CARBIZ
      (56 years old)
    2. crash
      crash
      (29 years old)
  • Similar Content

    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport

      View full article
    • By William Maley
      One of the big questions facing the sale of Opel to PSA Group is what will happen in the future. Opel CEO Karl-Thomas Neumann spilled some of the beans in an interview with German magazine Auto Motor und Sport.
      Neumann will remain the CEO of Opel, but tells the magazine that he will work closely with PSA's CEO Carlos Tavares.
      "It is important for me to stand before employees and show leadership. I have done this in the past and will continue to do so," said Neumann.
      "I think we have great respect for each other. That is why I see a good foundation for continued cooperation," the magazine quoted Neumann as saying.
      Opel will also have its own leadership, and the ability to design and develop its own cars. The only difference is that it will be using platforms from PSA. Neumann says it will take several years for the brand to transition from GM to PSA platforms.
      The main priority is to get Opel profitable once again. This will be accomplished by deepening cooperation with PSA and lowering development costs. Opel is also planning their largest product offensive with 7 new models being launched in the near future. They include a new SUV that will serve as the second flagship model alongside the new Insignia and new electric models. Neumann declined to comment on a report he was planning to make Opel an electric-vehicle only brand.
      Interestingly, Neumann revealed that he was very skeptical about introducing Opel into the Chinese marketplace.
      "This is a complete misunderstanding of the situation. PSA has long since ceased to be sick, but has recovered very strongly and just presented a super result for 2016. And we are clearly on the road to recovery. From a strong and a well-being, two might now become strong."
      Source: Auto Motor und Sport
    • By William Maley
      We have been wondering what kind of impact the Mitsubishi and Nissan alliance would bring to the table. According to a report from Automotive News, it looks like delays for a couple of key products for the diamond star brand.
      Speaking with supplier sources, Mitsubishi has pushed back the redesigns of the Outlander and Outlander Sport crossovers. Originally, Mitsubishi was planning to launch the next Outlander "in the fiscal year ending March 31, 2019", while the Outlander Sport would follow a year later. Now, the Outlander has been pushed back to late 2019 or 2020 and the Sport to after 2020.
      The delay is due to a review being undertaken by Mitsubishi and Nissan to search for a way to share architecture and parts with the Rogue and Rogue Sport. According to sources, the goal is to "commonize underpinnings and components" to save money while keeping an outer identity distinct to each brand.
      Mitsubishi confirmed the review but declined to comment on any delays.
      This delay could be a big blow for Mitsubishi's dealers in the U.S. who have been clamoring for new products. Joe Bizzarro, chairman of Mitsubishi's national dealer advisory board told Automotive News that no such delay was discussed during a meeting with dealers earlier this year - leading us to suspect this delay has come up recently. Dealers have yet to be notified about this delay.
      Right now, the only new product destined for Mitsubishi's U.S. dealers is the upcoming Eclipse Sport due in early 2018.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      We have been wondering what kind of impact the Mitsubishi and Nissan alliance would bring to the table. According to a report from Automotive News, it looks like delays for a couple of key products for the diamond star brand.
      Speaking with supplier sources, Mitsubishi has pushed back the redesigns of the Outlander and Outlander Sport crossovers. Originally, Mitsubishi was planning to launch the next Outlander "in the fiscal year ending March 31, 2019", while the Outlander Sport would follow a year later. Now, the Outlander has been pushed back to late 2019 or 2020 and the Sport to after 2020.
      The delay is due to a review being undertaken by Mitsubishi and Nissan to search for a way to share architecture and parts with the Rogue and Rogue Sport. According to sources, the goal is to "commonize underpinnings and components" to save money while keeping an outer identity distinct to each brand.
      Mitsubishi confirmed the review but declined to comment on any delays.
      This delay could be a big blow for Mitsubishi's dealers in the U.S. who have been clamoring for new products. Joe Bizzarro, chairman of Mitsubishi's national dealer advisory board told Automotive News that no such delay was discussed during a meeting with dealers earlier this year - leading us to suspect this delay has come up recently. Dealers have yet to be notified about this delay.
      Right now, the only new product destined for Mitsubishi's U.S. dealers is the upcoming Eclipse Sport due in early 2018.
      Source: Automotive News (Subscription Required)
    • By dfelt
      G. David Felt - Staff Writer Alternative Energy - www.cheersandgears.com
      Leaf 1.0 Leases to be extended till 2.0 is released!!

      If you have followed Nissan at all they have decided to starting with the month of April, allow anyone that is in a Nissan Leaf 1.0 that has a lease up to extend their lease till the end of the year when Leaf 2.0 becomes available world wide. Thus hoping to keep a good number of their existing customers from defecting to the BOLT. If you choose this, they are offering 3 months of courtesy payments and you are put on the list to get the next leaf before the general public.
      For more details, lessees should contact Nissan's EV call center at 855-467-3214.
      https://twitter.com/NissanEVnewsUS
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online