• Sign in to follow this  
    Followers 0

    Ram Trucks CEO Heads Off To Nissan



    By William Maley

    Staff Writer - CheersandGears.com

    April 15, 2013

    Well this is a bit of surprise. Last Friday, Nissan announced that Ram Trucks CEO Fred Diaz will become its new divisional vice president for sales and marketing. Diaz’s role at Nissan will have him oversee all sales and marketing for the U.S. market, which includes Nissan’s Commerical and Fleet division.

    Since 2009, Diaz was the head of the Chrysler Group’s Ram division (established in 2009 as well). During Diaz’s tenure, Ram saw it sales rise and and taking home the North American Truck of the Year this year.

    "Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan. As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead," said José Muñoz, senior vice president, sales & marketing for Nissan Americas in a press release.

    Source: Nissan

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    Fred M. Diaz Named Divisional Vice President, Nissan Sales & Marketing for Nissan Division in the U.S.

    NASHVILLE, Tenn. – Nissan today announced that Fred M. Diaz has been named to the newly formed position of divisional vice president, Nissan Sales & Marketing, Nissan U.S., reporting to José Muñoz, senior vice president, Sales & Marketing, Customer Quality and Dealer Network Development, Nissan Americas. Most recently, Diaz was president and chief executive officer - Ram Truck Brand, Chrysler Group, LLC as well as president and chief executive officer, Chrysler de Mexico.

    In this new leadership role, Diaz will assume full responsibility for the day-to-day operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service and administration functions. He will lead the Nissan Division team with the Marketing, Light Commercial Vehicle & Fleet, Parts & Service and Regional Operations functions reporting directly to him.

    "Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan," said Muñoz. "As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead."

    Previously, Diaz was Chrysler's chief executive in charge of the Ram Truck Brand, a position to which he was named in October 2009. In 2011, Diaz was appointed as the chief executive of Chrysler's Mexican operations where he was the corporate representative responsible for all of the company's business brands in Mexico, including Chrysler, Jeep, Dodge, Ram and Mitsubishi.

    During his 24-year career at Chrysler, Diaz progressed through a series of sales company roles beginning as a trainee and zone manager through to the head of national sales and, ultimately, CEO of the Ram brand. He has extensive automotive experience across the sales, field operations, distribution, service and marketing arenas.

    Diaz is a respected executive in the automotive industry who has overseen a period of tremendous growth at the Ram brand. In addition to the Ram brand's 17 percent sales increase in 2012, he was instrumental in leading the brand to win the 2013 'North American Truck of the Year' award for the new Ram 1500 pickup truck.

    Diaz earned a bachelor's degree in management with an emphasis in psychology from Texas Lutheran University and a master's degree in business management from Central Michigan University.

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback




    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Today's Birthdays

    1. §carlet §wordfish
      §carlet §wordfish
      (27 years old)
  • Similar Content

    • By William Maley
      Nissan Group reports November 2016 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for November 2016 of 115,136 units, an increase of 7.5 percent from the prior year and a November record.
      Nissan highlights:
      Nissan Division sold 103,024 vehicles, up 8 percent and also a November record. Overall sales of Nissan crossovers, trucks and SUVs set a November record, rising 24 percent. Rogue crossover sales set a November record at 26,629, an increase of 18 percent. Murano crossover sales also set a November record, increasing 36 percent to 7,589. Pathfinder SUV sales increased 34 percent to 6,801. Armada full-size SUV sales gained 114 percent to 1,738.
        NISSAN DIVISION
      NOV
       
      NOV
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2016
       
      2015
       
      % chg
       
      2016
       
      2015
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Nissan Division Total
      103,024
       
      95,389
       
      8.0
       
      1,291,585
       
      1,227,213
       
      5.2
      Versa
      7,930
       
      9,783
       
      -18.9
       
      123,296
       
      133,470
       
      -7.6
      Sentra
      14,028
       
      14,505
       
      -3.3
       
      197,672
       
      183,749
       
      7.6
      Cube
      0
       
      4
       
      -100.0
       
      15
       
      930
       
      -98.4
      Altima
      20,039
       
      20,564
       
      -2.6
       
      282,617
       
      303,936
       
      -7.0
      Maxima
      4,093
       
      3,884
       
      5.4
       
      57,377
       
      35,588
       
      61.2
      LEAF
      1,457
       
      1,054
       
      38.2
       
      12,107
       
      15,922
       
      -24.0
      Juke
      1,215
       
      1,897
       
      -36.0
       
      18,287
       
      25,163
       
      -27.3
      370Z
      340
       
      381
       
      -10.8
       
      5,545
       
      6,910
       
      -19.8
      GT-R
      58
       
      34
       
      70.6
       
      652
       
      1,021
       
      -36.1
      Total Car
      49,160
       
      52,106
       
      -5.7
       
      697,568
       
      706,689
       
      -1.3
      Frontier
      5,105
       
      5,099
       
      0.1
       
      80,857
       
      57,124
       
      41.5
      Titan
      3,329
       
      719
       
      363.0
       
      17,484
       
      11,122
       
      57.2
      Xterra
      0
       
      169
       
      -100.0
       
      38
       
      10,602
       
      -99.6
      Pathfinder
      6,801
       
      5,094
       
      33.5
       
      72,333
       
      73,675
       
      -1.8
      Armada
      1,738
       
      812
       
      114.0
       
      11,561
       
      11,581
       
      -0.2
      Rogue
      26,629
       
      22,565
       
      18.0
       
      289,427
       
      260,711
       
      11.0
      Murano
      7,589
       
      5,574
       
      36.1
       
      79,072
       
      55,824
       
      41.6
      Quest
      117
       
      953
       
      -87.7
       
      10,324
       
      9,315
       
      10.8
      NV
      1,193
       
      1,105
       
      8.0
       
      15,936
       
      15,034
       
      6.0
      NV200
      1,363
       
      1,193
       
      14.2
       
      16,985
       
      15,536
       
      9.3
      Total Truck
      53,864
       
      43,283
       
      24.4
       
      594,017
       
      520,524
       
      14.1
       
       
       
       
       
       
       
       
       
       
       
       
      INFINITI
      NOV
       
      NOV
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2016
       
      2015
       
      % chg
       
      2016
       
      2015
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Infiniti Total
      12,112
       
      11,694
       
      3.6
       
      120,095
       
      118,405
       
      1.4
      Infiniti Q40
      0
       
      38
       
      N/A
       
      59
       
      8,574
       
      -99.3
      Infiniti Q50
      3,361
       
      3,782
       
      -11.1
       
      38,213
       
      39,196
       
      -2.5
      Infiniti Q60
      814
       
      206
       
      295.1
       
      2,952
       
      3,659
       
      -19.3
      Infiniti Q70
      346
       
      677
       
      -48.9
       
      5,292
       
      7,663
       
      -30.9
      Infiniti QX30
      473
       
      N/A
       
      N/A
       
      1,519
       
      N/A
       
      N/A
      Infiniti QX50
      1,442
       
      908
       
      58.8
       
      14,947
       
      4,015
       
      272.3
      Infiniti QX60
      3,196
       
      3,736
       
      -14.5
       
      37,192
       
      36,783
       
      1.1
      Infiniti QX70
      742
       
      610
       
      21.6
       
      5,175
       
      5,040
       
      2.7
      Infiniti QX80
      1,738
       
      1,737
       
      0.1
       
      14,746
       
      13,475
       
      9.4
      Total Car
      4,521
       
      4,703
       
      -3.9
       
      120,095
       
      59,092
       
      103.2
      Total Truck
      7,591
       
      6,991
       
      8.6
       
      73,579
       
      59,313
       
      24.1
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      NOV
       
      NOV
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2016
       
      2015
       
      % chg
       
      2016
       
      2015
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      115,136
       
      107,083
       
      7.5
       
      1,411,680
       
      1,345,618
       
      4.9
      Total Car
      53,681
       
      56,809
       
      -5.5
       
      817,663
       
      765,781
       
      6.8
      Total Truck
      61,455
       
      50,274
       
      22.2
       
      667,596
       
      579,837
       
      15.1
      Selling days
      25
       
      23
       
       
       
      280
       
      280
       
       
    • By William Maley
      FCA US Reports November 2016 U.S. Sales
      Ram Truck brand sales up 12 percent compared with same month a year ago; Ram pickup truck sales up 8 percent All-new 2017 Chrysler Pacifica minivan sales up 13 percent compared with previous month of October Jeep® Renegade sales up 30 percent; all-new 2017 Jeep Compass makes its U.S. debut at the Los Angeles Auto Show December 1, 2016 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 160,827 units, a 14 percent decrease compared with sales in November 2015 (187,731 units).
      FCA US retail sales of 126,780 units were down 2 percent year over year in November, representing 79 percent of total sales for the month. Fleet sales of 34,047 units were down 42 percent year over year in November as FCA US continues to reduce its sales to the daily rental segment. Fleet sales represented 21 percent of total FCA US sales in the month.
       
      Ram Truck brand sales were up 12 percent in November versus the same month in 2015. Ram ProMaster van sales increased 126 percent in November, while Ram pickup truck sales increased 8 percent. The Jeep® Renegade small SUV had a strong November with a 30 percent sales gain, while sales of the Fiat 500 were up 18 percent compared with the same month a year ago.
       
      Sales of the all-new 2017 Chrysler Pacifica – launched earlier this year – were up 13 percent in November compared with sales in the previous month of October. November sales represented the minivan’s second best sales month this year.
       
      Ram Truck brand sales are up 11 percent calendar year to date through November compared with the same 11-month period in 2015. Jeep brand sales are up 8 percent calendar year to date as well.
       
      Ram Truck Brand
      Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, increased 12 percent in November versus the same month in 2015. With its 126 percent sales gain, the Ram ProMaster van turned in the largest year-over-year percentage increase of any FCA US vehicle in November. Sales of the Ram pickup truck increased 8 percent in November. The Ram 1500 earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive. Also last month, the Green Car Journal named the Ram ProMaster City its 2017 Commercial Green Car of the Year for the second consecutive year – the first time a vehicle has won one of the magazine’s titles consecutively. Ram Truck brand sales are up 11 percent calendar year to date compared with the same 11 months in 2015.
      Jeep Brand
      Jeep brand sales were down 12 percent compared with the same month a year ago. The Jeep Renegade turned in a strong 30 percent increase in November compared with the same month in 2015. The Renegade earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive in the subcompact SUV segment. In addition, the Jeep Grand Cherokee earned a Consumers Digest Best Buy for the seventh consecutive year in the mid-size SUV category. Jeep brand sales are up 8 percent calendar year to date compared with the first 11 months of 2015.
       
      The all-new 2017 Jeep Compass made its U.S. debut last month at the Los Angeles Auto Show. The global compact SUV delivers unsurpassed 4x4 capability, world-class on-road driving dynamics, advanced fuel-efficient powertrains and premium styling. The Compass will be manufactured in Brazil, China, Mexico and India, for consumers in more than 100 countries around the world.
       
      FIAT Brand
      FIAT brand sales, which include the Fiat 500, Fiat 500L, Fiat 500X and Fiat 124 Spider, were down 15 percent in November. However, sales of the Fiat 500 were up 18 percent year-over-year in November. In its fifth month in the market, the all-new 124 Spider recorded sales of 350 units. The 124 Spider earned a 2017 Best Buy last month in the sporty performance car segment from the automotive editors at Consumer Guide Automotive, who noted that the 124 Spider “represents an impressive amount of fun for the money.” The 124 Spider also took home the award for Best-Looking New Car from readers of The Car Connection in November.
      Dodge Brand
      Dodge brand sales were down 21 percent in November compared with the same month in 2015. However, Dodge Charger sales increased 34 percent compared with the same month a year ago. Dodge Viper sales were up as well. The Dodge Durango earned a Best Buy last month from Consumer Guide Automotive in the large SUV category – for the fifth consecutive year. In addition, for the third time in three years, the Charger has earned the Residual Value Award in the full-size category from ALG, the industry benchmark for residual values and depreciation data. Also, the Charger and Durango were “most loved” in their respective segments for the third consecutive year making Strategic Vision’s “Most Loved Vehicles in America” list, while the Dodge Challenger earned a spot on the list in the specialty coupe category.
       
      Chrysler Brand
      Chrysler brand sales were down 47 percent in November compared with the same month a year ago. However, the all-new Chrysler Pacifica posted sales of 8,753 units in November, a 13 percent sales gain versus the previous month of October. The 2017 Pacifica minivan – launched in April – earned Best Buy awards from Consumer Guide Automotive, Consumers Digest and Kelley Blue Book last month. In the Consumer Guide Automotive competition, the Pacifica captured both the Minivan and Family Vehicle Best Buy awards. In addition, the Pacifica earned “Best Car to Buy” and “Best Family Vehicle to Buy” designations from The Car Connection. The Chrysler 300 full-size sedan grabbed an award last month as well, earning its fifth Best Buy award in the luxury car segment from Consumers Digest.
      FCA US LLC Sales Summary November 2016
      Reflects New Methodology
                      Month Sales
      Vol %
      CYTD Sales
      Vol %
      Model
      Curr Yr
      Pr Yr
      Change
      Curr Yr
      Pr Yr
      Change
      Compass
      6,984
      9,209
      -24%
      86,107
      64,188
      34%
      Patriot
      8,568
      9,933
      -14%
      114,117
      108,968
      5%
      Wrangler
      12,957
      13,948
      -7%
      176,053
      186,835
      -6%
      Cherokee
      11,479
      18,218
      -37%
      183,356
      196,092
      -6%
      Grand Cherokee
      17,230
      17,662
      -2%
      189,023
      175,746
      8%
      Renegade
      10,067
      7,719
      30%
      94,561
      52,211
      81%
      JEEP BRAND
      67,285
      76,689
      -12%
      843,217
      784,040
      8%
      200
      2,849
      10,103
      -72%
      54,651
      157,705
      -65%
      300
      2,566
      4,635
      -45%
      49,657
      48,756
      2%
      Town & Country
      350
      12,537
      -97%
      58,805
      86,908
      -32%
      Pacifica
      8,753
      0
      New
      52,083
      0
      New
      CHRYSLER BRAND
      14,518
      27,275
      -47%
      215,196
      293,369
      -27%
      Dart
      2,203
      7,201
      -69%
      41,877
      82,041
      -49%
      Avenger
      1
      15
      -93%
      45
      1,294
      -97%
      Charger
      9,138
      6,804
      34%
      88,200
      88,323
      0%
      Challenger
      3,908
      4,297
      -9%
      59,176
      61,813
      -4%
      Viper
      62
      45
      38%
      571
      627
      -9%
      Journey
      7,133
      8,023
      -11%
      96,991
      100,256
      -3%
      Caravan
      6,696
      10,926
      -39%
      120,991
      89,833
      35%
      Durango
      4,934
      5,644
      -13%
      62,678
      56,897
      10%
      DODGE  BRAND
      34,075
      42,955
      -21%
      470,529
      481,084
      -2%
      Ram P/U
      36,885
      34,145
      8%
      441,862
      408,724
      8%
      Cargo Van
      0
      2
      -100%
      21
      2,157
      -99%
      ProMaster Van
      4,702
      2,084
      126%
      35,746
      23,658
      51%
      ProMaster City
      924
      1,721
      -46%
      14,625
      8,015
      82%
      RAM BRAND
      42,511
      37,952
      12%
      492,254
      442,554
      11%
      Giulia
      0
      0
      New
      7
      0
      New
      Alfa 4C 
      23
      34
      -32%
      457
      603
      -24%
      ALFA BRAND
      23
      34
      -32%
      464
      603
      -23%
      500
      1,147
      974
      18%
      14,026
      22,243
      -37%
      500L
      96
      231
      -58%
      3,016
      7,275
      -59%
      500X
      822
      1,621
      -49%
      10,869
      7,785
      40%
      Spider
      350
      0
      New
      2,225
      0
      New
      FIAT BRAND
      2,415
      2,826
      -15%
      30,136
      37,303
      -19%
      TOTAL FCA US LLC
      160,827
      187,731
      -14%
      2,051,796
      2,038,953
      1%
                        Total Car & MPV
      38,142
      57,802
      -34%
      545,787
      647,421
      -16%
          Total UV's
      80,174
      91,977
      -13%
      1,013,755
      948,978
      7%
          Total Truck & LCV
      42,511
      37,952
      12%
      492,254
      442,554
       
    • By William Maley
      The Nissan Sentra isn't what you would call an interesting compact sedan. That has been changing thanks to the introduction of the Sentra SR Turbo earlier this year. Now, Nissan hopes the Sentra NISMO introduced today can go further.
      The exterior looks like it is up to the task. There is a “layered double wing” body kit - lower-body bits to the front, rear, and side - rear spoiler, updated rear bumper, red accents, and 18-inch wheels finished in gray. Four colors are available for the NISMO - Brilliant Silver, Super Black, Aspen White, or Gun Metallic. Inside, the front seats get extra bolstering, a sport steering wheel with Alcantara and leather trim; red accents, and a dark headliner.
      NISMO has played around with the Sentra's suspension, adding revised springs and struts up front, monotube shocks in the rear, a set of stabilizer bars, and a lowered ride height. The electric power steering system has been tweaked to provide a "NISMO feel." (We'll need to spend some time to figure out what they mean). You can option a set Bridgestone Potenza RE-71R summer tires through your Nissan dealer.
      You man have noticed that we haven't talked about the engine. There is a reason for that because it is a bit of a disappointment. The Sentra NISMO packs the same engine as the one found in the SR Turbo - a turbocharged 1.6L inline-four with 188 horsepower and 177 pound-feet of torque. This can be paired with a six-speed manual or xTronic CVT. Why not more power? According to those who were at the debut, Nissan said they wanted to keep power and handling balanced, and keep the price at a point that is accessible to many buyers. 
      Nissan says pricing for the Sentra NISMO will start just above $25,000 when it goes on sale early next year.
      Source: Nissan
      Press Release is on Page 2



      2017 Nissan Sentra NISMO makes world debut at Los Angeles Auto Show
      First-ever Sentra NISMO is first mainstream U.S. Nissan model to offer motorsports-inspired NISMO factory-tuned performance Comprehensive transformation includes aggressive exterior treatment, performance-oriented interior, stiffened body structure and unique suspension tuning Available with a choice of 6-speed manual or unique Xtronic transmission with manual mode – each tuned specifically to turbo engine Retains everyday sedan practicality, adds motorsports-inspired driving excitement The 2017 Sentra NISMO is the latest in a long line of compact Nissan performance sedans going back nearly 50 years to the Datsun 510 and the original Sentra SE-R. The new, first-ever Sentra NISMO is also the first mainstream U.S. Nissan model to offer motorsports-inspired NISMO factory-tuned performance. It joins the GT-R NISMO, 370Z NISMO, JUKE NISMO and JUKE NISMO RS in the 2017 Nissan lineup.
      The 2017 Sentra NISMO model's comprehensive transformation from everyday sedan to a highly personal performance machine includes aggressive exterior treatment, performance-oriented interior and unique suspension tuning.
      "With the addition of the new Sentra NISMO, the enthusiasts behind NISMO production sports vehicles like the GT-R NISMO and 370Z NISMO sought to widen the reach of the NISMO brand," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "But they wanted to do it without diluting the NISMO brand – which meant Sentra NISMO going deeper than just visual changes to an enhanced, visceral driving experience."
      At the heart of any NISMO-badged production vehicle is the engine, such as the GT-R NISMO's 600-horsepower 3.8-liter V6. For the new Sentra NISMO, the engineers started with a 1.6-liter turbocharged 4-cylinder engine that fit perfectly within the aerodynamically aggressive Sentra NISMO bodywork. More than just an engine transplant, however, the motorsports-inspired transformation from practical sedan to a vehicle worthy of the NISMO badge involved a precisely balanced tuning of body, interior, chassis, suspension, steering and powertrain.
      "Sentra is Nissan's third most popular vehicle behind Rogue and Altima. For the 2017 model year, a new Sentra SR Turbo grade was added to the previous lineup of Sentra S, SV, SR and SL trim levels," added Bunce. "But it is the new Sentra NISMO that will undoubtedly set the nameplate's image on fire. It is the first introduction of the NISMO brand on a core, affordable Nissan model in the U.S."
      A Distinctive Presence
      The first thing most people will notice about the new Sentra NISMO is its highly aggressive presence, which goes even above the sporty Sentra SR and Sentra SR Turbo grades. Applying the NISMO philosophy of "totally balanced tuning for high speed driving, to provide ultimate driving pleasure," the Sentra NISMO aerodynamic design focus was on realizing zero lift without harming overall coefficient of drag (Cd). Therefore Sentra NISMO offers the same 0.29 Cd as standard Sentra models, but features a 30 percent reduction in lift force. While most of the reduction is provided by the unique NISMO rear spoiler, the revised rear bumper design also contributes.
      Beyond the aerodynamic enhancements, the overall exterior appearance is instantly recognized as pure NISMO with its signature "layered double wing" design in the front, side and rear lower body panels. A thin red stripe accents the lower panels.
      In front, a unique front fascia dominates, along with standard LED Daytime Running Lights, NISMO dark chrome V-Motion grille and NISMO badge. Other styling features include unique side sills, NISMO rear fascia and spoiler, NISMO exhaust finisher, dark chrome door handles and trunk finisher, rear NISMO badge and black NISMO outside mirror caps with integrated turn signals and NISMO red stripe.
      Helping give Sentra NISMO its aggressive stance, while also helping enhance handling performance, are 18-inch NISMO 10-spoke aluminum-alloy wheels mounted with specially selected 215/45R18 Michelin Pilot Sport all-season tires. Ride height has also been reduced by 0.4-inch.
      The 2017 Sentra NISMO is offered in four exterior colors – Brilliant Silver, Gun Metallic, Super Black and Aspen White.
      Inside, the Sentra NISMO interior is designed to support exciting driving – starting with unique NISMO front seats with logo and additional side bolstering. The rear seats feature unique cloth material with red stitching.
      Red motorsports-inspired accents are found throughout the interior, including on the unique Alcantara and leather-wrapped steering wheel, the push button start with red start ring, NISMO meter cluster with red tachometer, leather shifter knob and NISMO embroidered carpets. A dark headliner and NISMO logo on the instrument panel complete the special interior treatment. Just one interior color is offered, Charcoal with red accents. "The NISMO interior treatment adds a high level of driving support and sporty style without compromising the everyday drivability," said Bunce.
      Along with the long list of unique NISMO features, the 2017 Sentra NISMO also offers a 5.0-inch Advanced Drive-Assist™ Display (ADAD) located between the tachometer and speedometer, soft-touch instrument panel, sliding armrest, Nissan Intelligent Key® keyless entry, RearView Monitor, power windows with driver's one-touch auto up/down with auto reverse, power door locks with auto-locking feature, remote keyless entry and remote trunk and fuel-filler door releases.
      An AM/FM/CD system with 5.0-inch color display, SiriusXM® Satellite Radio (SiriusXM® subscription required, sold separately), Bluetooth® Hands-free Phone System, Siri Eyes Free™ Voice Recognition and smartphone integration for iPhone® and Android phones are also standard. The optional NISMO Premium Package adds a Bose® Premium audio system with eight speakers.
      Also offered with the NISMO Premium Package is NissanConnectSM with Navigation and Mobile Apps – with 5.8-inch color touch-screen display, Nissan Voice Recognition for audio and navigation, SiriusXM® Traffic and SiriusXM® Travel Link® (SiriusXM® subscription required, sold separately) and NissanConnect Mobile Apps.
      Balanced Performance
      As a pure factory tuned performance vehicle, Sentra NISMO offers buyers something aftermarket tuners can't – a balanced approach that goes deep under the skin of the vehicle with modifications to the structural integrity.
      Starting with the solid Sentra body, which packs ample interior roominess in a compact-size exterior, the Sentra NISMO body structure is enhanced with a number of factory tuned body reinforcements. The cowl is thicker and vehicle floor and rear parcel shelf are reinforced to stiffen the body structure, improving responsiveness to steering inputs – helping provide an enhanced platform for the new engine and NISMO-tuned suspension.
      "This is not just a ‘lipstick' application that adds a little performance and a lot of flash," added Bunce. "The beauty of the new Sentra NISMO is that every single aspect from front fascia to rear spoiler and everything in between works together to provide an enhanced driving experience – with equal emphasis on power and handling."
      The power side of the equation comes in the form of Sentra NISMO's new 1.6-liter Direct Injection Gasoline (DIGTM) turbocharged engine, which is shared with the new-for-2017 Sentra SR Turbo model. Rated at 188 horsepower at 5,600 RPM and 177 lb-ft of torque at 1,600 - 5,200 RPM, the 16-valve DOHC aluminum-alloy inline 4-cylinder engine includes a 10.5:1 compression ratio, Continuously Variable Valve Timing Control System (CVTCS), spray-coated and mirror-finish cylinder bores, a variable pressure oil pump and a low-pressure EGR system, which helps lower exhaust gas temperature and improve knock sensitivity.
      The Continuously Variable Valve Timing Control System (CVTCS) includes an intermediate lock function on the intake side, while the use of spray-coated and mirror-finish cylinder bores (versus the iron liners) provides an estimated 12 percent reduction in internal friction, which also improves anti-knock performance and reduces engine weight. The DIGTM system helps improve combustion, enhancing power, torque, economy and emissions, while the use of the turbocharger and intercooler helps boost power. The variable timing control for both intake and exhaust cycles improves low-end engine response.
      The engine is matched with choice of a 6-speed manual transmission, with gear ratios selected to take maximum advantage of the engine's powerband and torque curve, or an advanced, tuned Xtronic transmission.
      "It was important to offer a 6-speed manual transmission with the new Sentra NISMO, both to reinforce its pure performance credentials and to up the direct engagement factor between driver and the vehicle," said Bunce. "While today's sophisticated, paddle shifted automatic gearboxes can often match or exceed the performance of a manual transmission, there's still nothing like the experience of rowing through the gears with three pedals in the footwell."
      For buyers choosing the Xtronic transmission, it has been specially tuned to match the engine's performance. Acceleration feel is enhanced with the Xtronic's D-mode step shift program, giving a more linear acceleration feeling without holding a high rpm constant, letting rpms build as speed builds.
      Delivering on the handling aspect of the Sentra NISMO, the engineering team sought to provide a noticeable improvement even beyond the enhanced performance of the new Sentra SR Turbo. Five key areas were designated to meet the NISMO standards – handling response, grip, steering feel, body control and ride/handling balance.
      The NISMO-tuned independent strut front/rear torsion beam suspension goes beyond the SR Turbo's enhanced design (versus non-turbo Sentra grades) by adopting monotube rear dampers and unique tuning of the front springs and struts. The lightweight monotube shock design features separate oil and gas chambers and high-pressure gas charge to help provide quicker response to damper stroke and velocity changes. Faster damper response means faster reaction to changing steering or road conditions. In addition, the NISMO tuning of the springs and struts helps improve body control (roll and pitch) for higher demand cornering.
      Steering effort of the Electric Power Steering (EPS) system has also been specially tuned to provide a "NISMO feel." The special dialing in of the effort/response relationship helps provide good highway and winding road feedback, precise on-center definition without overly high driver effort and a linear, direct steering feel at turn-in.
      Also contributing to the overall handling performance is the unique Sentra NISMO wheel and tire combination. Utilizing NISMO 18-inch aluminum-alloy wheels mounted with newly developed 215/45ZR18 Michelin Pilot Sport all-season tires, cornering power and grip levels are improved, even over the new Sentra SR Turbo. It is the first time 18-inch wheels and tires have been offered on a Sentra. For customers seeking maximum grip, high-performance 215/45WR18 Bridgestone Potenza RE-71R summer tires are available through Nissan dealers.
      Like the SR Turbo, the steering system includes a larger steering motor and revised electronic mapping to provide reduced effort at parking and low speeds. The Sentra NISMO also utilizes a 4-wheel disc brake system with 11.7-inch vent front discs and 11.5-inch solid rear discs.
      Like all 2017 Sentra models, Sentra NISMO offers a long list of standard safety and security features – including the Nissan Advanced Air Bag System (AABS) with dual-stage supplemental front air bags with seat belt and occupant classification sensors; front seat-mounted side impact supplemental air bags; roof-mounted curtain side impact supplemental air bags with rollover sensor for front and rear-seat outboard occupant head protection; 3-point front and rear seatbelts, front seat belts with pre-tensioners and load limiters and adjustable upper anchors; and LATCH System (Lower Anchors and Tethers for CHildren).
      Also included are child safety rear door locks; Zone Body construction featuring front and rear crumple zones and occupant zone; Nissan Immobilizer system and anti-theft alarm system; and Tire Pressure Monitoring System (TPMS) with position monitoring and available Easy Fill Tire Alert system.
      Just one factory option is available with the Sentra NISMO: the NISMO Premium Package with NissanConnect with Navigation and Mobile Apps, 5.8-inch color touch-screen display, Nissan Voice Recognition for audio and navigation, SiriusXM® Traffic and SiriusXM® Travel Link® (SiriusXM® subscription required, sold separately), NissanConnect with Mobile Apps, and Bose® Premium Audio system with 8 speakers.
      "The new Sentra NISMO will attract new customers not currently considering Sentra – enthusiasts looking for a fun-to-drive vehicle with a sporty image yet at an attainable price point," said Bunce. "As the first ‘core' NISMO model in the Nissan lineup, Sentra NISMO takes us back to Nissan's roots of compact performance sedans. The time has come."

      View full article
    • By William Maley
      The Nissan Sentra isn't what you would call an interesting compact sedan. That has been changing thanks to the introduction of the Sentra SR Turbo earlier this year. Now, Nissan hopes the Sentra NISMO introduced today can go further.
      The exterior looks like it is up to the task. There is a “layered double wing” body kit - lower-body bits to the front, rear, and side - rear spoiler, updated rear bumper, red accents, and 18-inch wheels finished in gray. Four colors are available for the NISMO - Brilliant Silver, Super Black, Aspen White, or Gun Metallic. Inside, the front seats get extra bolstering, a sport steering wheel with Alcantara and leather trim; red accents, and a dark headliner.
      NISMO has played around with the Sentra's suspension, adding revised springs and struts up front, monotube shocks in the rear, a set of stabilizer bars, and a lowered ride height. The electric power steering system has been tweaked to provide a "NISMO feel." (We'll need to spend some time to figure out what they mean). You can option a set Bridgestone Potenza RE-71R summer tires through your Nissan dealer.
      You man have noticed that we haven't talked about the engine. There is a reason for that because it is a bit of a disappointment. The Sentra NISMO packs the same engine as the one found in the SR Turbo - a turbocharged 1.6L inline-four with 188 horsepower and 177 pound-feet of torque. This can be paired with a six-speed manual or xTronic CVT. Why not more power? According to those who were at the debut, Nissan said they wanted to keep power and handling balanced, and keep the price at a point that is accessible to many buyers. 
      Nissan says pricing for the Sentra NISMO will start just above $25,000 when it goes on sale early next year.
      Source: Nissan
      Press Release is on Page 2



      2017 Nissan Sentra NISMO makes world debut at Los Angeles Auto Show
      First-ever Sentra NISMO is first mainstream U.S. Nissan model to offer motorsports-inspired NISMO factory-tuned performance Comprehensive transformation includes aggressive exterior treatment, performance-oriented interior, stiffened body structure and unique suspension tuning Available with a choice of 6-speed manual or unique Xtronic transmission with manual mode – each tuned specifically to turbo engine Retains everyday sedan practicality, adds motorsports-inspired driving excitement The 2017 Sentra NISMO is the latest in a long line of compact Nissan performance sedans going back nearly 50 years to the Datsun 510 and the original Sentra SE-R. The new, first-ever Sentra NISMO is also the first mainstream U.S. Nissan model to offer motorsports-inspired NISMO factory-tuned performance. It joins the GT-R NISMO, 370Z NISMO, JUKE NISMO and JUKE NISMO RS in the 2017 Nissan lineup.
      The 2017 Sentra NISMO model's comprehensive transformation from everyday sedan to a highly personal performance machine includes aggressive exterior treatment, performance-oriented interior and unique suspension tuning.
      "With the addition of the new Sentra NISMO, the enthusiasts behind NISMO production sports vehicles like the GT-R NISMO and 370Z NISMO sought to widen the reach of the NISMO brand," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "But they wanted to do it without diluting the NISMO brand – which meant Sentra NISMO going deeper than just visual changes to an enhanced, visceral driving experience."
      At the heart of any NISMO-badged production vehicle is the engine, such as the GT-R NISMO's 600-horsepower 3.8-liter V6. For the new Sentra NISMO, the engineers started with a 1.6-liter turbocharged 4-cylinder engine that fit perfectly within the aerodynamically aggressive Sentra NISMO bodywork. More than just an engine transplant, however, the motorsports-inspired transformation from practical sedan to a vehicle worthy of the NISMO badge involved a precisely balanced tuning of body, interior, chassis, suspension, steering and powertrain.
      "Sentra is Nissan's third most popular vehicle behind Rogue and Altima. For the 2017 model year, a new Sentra SR Turbo grade was added to the previous lineup of Sentra S, SV, SR and SL trim levels," added Bunce. "But it is the new Sentra NISMO that will undoubtedly set the nameplate's image on fire. It is the first introduction of the NISMO brand on a core, affordable Nissan model in the U.S."
      A Distinctive Presence
      The first thing most people will notice about the new Sentra NISMO is its highly aggressive presence, which goes even above the sporty Sentra SR and Sentra SR Turbo grades. Applying the NISMO philosophy of "totally balanced tuning for high speed driving, to provide ultimate driving pleasure," the Sentra NISMO aerodynamic design focus was on realizing zero lift without harming overall coefficient of drag (Cd). Therefore Sentra NISMO offers the same 0.29 Cd as standard Sentra models, but features a 30 percent reduction in lift force. While most of the reduction is provided by the unique NISMO rear spoiler, the revised rear bumper design also contributes.
      Beyond the aerodynamic enhancements, the overall exterior appearance is instantly recognized as pure NISMO with its signature "layered double wing" design in the front, side and rear lower body panels. A thin red stripe accents the lower panels.
      In front, a unique front fascia dominates, along with standard LED Daytime Running Lights, NISMO dark chrome V-Motion grille and NISMO badge. Other styling features include unique side sills, NISMO rear fascia and spoiler, NISMO exhaust finisher, dark chrome door handles and trunk finisher, rear NISMO badge and black NISMO outside mirror caps with integrated turn signals and NISMO red stripe.
      Helping give Sentra NISMO its aggressive stance, while also helping enhance handling performance, are 18-inch NISMO 10-spoke aluminum-alloy wheels mounted with specially selected 215/45R18 Michelin Pilot Sport all-season tires. Ride height has also been reduced by 0.4-inch.
      The 2017 Sentra NISMO is offered in four exterior colors – Brilliant Silver, Gun Metallic, Super Black and Aspen White.
      Inside, the Sentra NISMO interior is designed to support exciting driving – starting with unique NISMO front seats with logo and additional side bolstering. The rear seats feature unique cloth material with red stitching.
      Red motorsports-inspired accents are found throughout the interior, including on the unique Alcantara and leather-wrapped steering wheel, the push button start with red start ring, NISMO meter cluster with red tachometer, leather shifter knob and NISMO embroidered carpets. A dark headliner and NISMO logo on the instrument panel complete the special interior treatment. Just one interior color is offered, Charcoal with red accents. "The NISMO interior treatment adds a high level of driving support and sporty style without compromising the everyday drivability," said Bunce.
      Along with the long list of unique NISMO features, the 2017 Sentra NISMO also offers a 5.0-inch Advanced Drive-Assist™ Display (ADAD) located between the tachometer and speedometer, soft-touch instrument panel, sliding armrest, Nissan Intelligent Key® keyless entry, RearView Monitor, power windows with driver's one-touch auto up/down with auto reverse, power door locks with auto-locking feature, remote keyless entry and remote trunk and fuel-filler door releases.
      An AM/FM/CD system with 5.0-inch color display, SiriusXM® Satellite Radio (SiriusXM® subscription required, sold separately), Bluetooth® Hands-free Phone System, Siri Eyes Free™ Voice Recognition and smartphone integration for iPhone® and Android phones are also standard. The optional NISMO Premium Package adds a Bose® Premium audio system with eight speakers.
      Also offered with the NISMO Premium Package is NissanConnectSM with Navigation and Mobile Apps – with 5.8-inch color touch-screen display, Nissan Voice Recognition for audio and navigation, SiriusXM® Traffic and SiriusXM® Travel Link® (SiriusXM® subscription required, sold separately) and NissanConnect Mobile Apps.
      Balanced Performance
      As a pure factory tuned performance vehicle, Sentra NISMO offers buyers something aftermarket tuners can't – a balanced approach that goes deep under the skin of the vehicle with modifications to the structural integrity.
      Starting with the solid Sentra body, which packs ample interior roominess in a compact-size exterior, the Sentra NISMO body structure is enhanced with a number of factory tuned body reinforcements. The cowl is thicker and vehicle floor and rear parcel shelf are reinforced to stiffen the body structure, improving responsiveness to steering inputs – helping provide an enhanced platform for the new engine and NISMO-tuned suspension.
      "This is not just a ‘lipstick' application that adds a little performance and a lot of flash," added Bunce. "The beauty of the new Sentra NISMO is that every single aspect from front fascia to rear spoiler and everything in between works together to provide an enhanced driving experience – with equal emphasis on power and handling."
      The power side of the equation comes in the form of Sentra NISMO's new 1.6-liter Direct Injection Gasoline (DIGTM) turbocharged engine, which is shared with the new-for-2017 Sentra SR Turbo model. Rated at 188 horsepower at 5,600 RPM and 177 lb-ft of torque at 1,600 - 5,200 RPM, the 16-valve DOHC aluminum-alloy inline 4-cylinder engine includes a 10.5:1 compression ratio, Continuously Variable Valve Timing Control System (CVTCS), spray-coated and mirror-finish cylinder bores, a variable pressure oil pump and a low-pressure EGR system, which helps lower exhaust gas temperature and improve knock sensitivity.
      The Continuously Variable Valve Timing Control System (CVTCS) includes an intermediate lock function on the intake side, while the use of spray-coated and mirror-finish cylinder bores (versus the iron liners) provides an estimated 12 percent reduction in internal friction, which also improves anti-knock performance and reduces engine weight. The DIGTM system helps improve combustion, enhancing power, torque, economy and emissions, while the use of the turbocharger and intercooler helps boost power. The variable timing control for both intake and exhaust cycles improves low-end engine response.
      The engine is matched with choice of a 6-speed manual transmission, with gear ratios selected to take maximum advantage of the engine's powerband and torque curve, or an advanced, tuned Xtronic transmission.
      "It was important to offer a 6-speed manual transmission with the new Sentra NISMO, both to reinforce its pure performance credentials and to up the direct engagement factor between driver and the vehicle," said Bunce. "While today's sophisticated, paddle shifted automatic gearboxes can often match or exceed the performance of a manual transmission, there's still nothing like the experience of rowing through the gears with three pedals in the footwell."
      For buyers choosing the Xtronic transmission, it has been specially tuned to match the engine's performance. Acceleration feel is enhanced with the Xtronic's D-mode step shift program, giving a more linear acceleration feeling without holding a high rpm constant, letting rpms build as speed builds.
      Delivering on the handling aspect of the Sentra NISMO, the engineering team sought to provide a noticeable improvement even beyond the enhanced performance of the new Sentra SR Turbo. Five key areas were designated to meet the NISMO standards – handling response, grip, steering feel, body control and ride/handling balance.
      The NISMO-tuned independent strut front/rear torsion beam suspension goes beyond the SR Turbo's enhanced design (versus non-turbo Sentra grades) by adopting monotube rear dampers and unique tuning of the front springs and struts. The lightweight monotube shock design features separate oil and gas chambers and high-pressure gas charge to help provide quicker response to damper stroke and velocity changes. Faster damper response means faster reaction to changing steering or road conditions. In addition, the NISMO tuning of the springs and struts helps improve body control (roll and pitch) for higher demand cornering.
      Steering effort of the Electric Power Steering (EPS) system has also been specially tuned to provide a "NISMO feel." The special dialing in of the effort/response relationship helps provide good highway and winding road feedback, precise on-center definition without overly high driver effort and a linear, direct steering feel at turn-in.
      Also contributing to the overall handling performance is the unique Sentra NISMO wheel and tire combination. Utilizing NISMO 18-inch aluminum-alloy wheels mounted with newly developed 215/45ZR18 Michelin Pilot Sport all-season tires, cornering power and grip levels are improved, even over the new Sentra SR Turbo. It is the first time 18-inch wheels and tires have been offered on a Sentra. For customers seeking maximum grip, high-performance 215/45WR18 Bridgestone Potenza RE-71R summer tires are available through Nissan dealers.
      Like the SR Turbo, the steering system includes a larger steering motor and revised electronic mapping to provide reduced effort at parking and low speeds. The Sentra NISMO also utilizes a 4-wheel disc brake system with 11.7-inch vent front discs and 11.5-inch solid rear discs.
      Like all 2017 Sentra models, Sentra NISMO offers a long list of standard safety and security features – including the Nissan Advanced Air Bag System (AABS) with dual-stage supplemental front air bags with seat belt and occupant classification sensors; front seat-mounted side impact supplemental air bags; roof-mounted curtain side impact supplemental air bags with rollover sensor for front and rear-seat outboard occupant head protection; 3-point front and rear seatbelts, front seat belts with pre-tensioners and load limiters and adjustable upper anchors; and LATCH System (Lower Anchors and Tethers for CHildren).
      Also included are child safety rear door locks; Zone Body construction featuring front and rear crumple zones and occupant zone; Nissan Immobilizer system and anti-theft alarm system; and Tire Pressure Monitoring System (TPMS) with position monitoring and available Easy Fill Tire Alert system.
      Just one factory option is available with the Sentra NISMO: the NISMO Premium Package with NissanConnect with Navigation and Mobile Apps, 5.8-inch color touch-screen display, Nissan Voice Recognition for audio and navigation, SiriusXM® Traffic and SiriusXM® Travel Link® (SiriusXM® subscription required, sold separately), NissanConnect with Mobile Apps, and Bose® Premium Audio system with 8 speakers.
      "The new Sentra NISMO will attract new customers not currently considering Sentra – enthusiasts looking for a fun-to-drive vehicle with a sporty image yet at an attainable price point," said Bunce. "As the first ‘core' NISMO model in the Nissan lineup, Sentra NISMO takes us back to Nissan's roots of compact performance sedans. The time has come."
  • Recent Status Updates

  • Who's Online (See full list)