By William Maley
Staff Writer - CheersandGears.com
February 11, 2013
When Ram aired its "So God Made a Farmer" ad during the super bowl, it resonated with many people. Unfortunately for Ram, most would say it was the Dodge Ram ad, not the Ram ad. Even worse was certain media outlets calling it the Dodge Ram ad.
"Does it bother me? A little bit. Does it really annoy me? A little bit. When you realize how long our trucks have been Dodge Ram trucks, you can't expect the whole world (to figure it out.) Look how long it took journalists — and we still have journalists that still call it Dodge Ram,” said Ram CEO Fred Diaz.
Diaz admits that the rebranding could take a very long time for Ram to fully resonate with people, up to a "generation".
"I think it's going to take an entirely new generation of people to be born and grow up with the Ram-only moniker before most of the world starts calling it Ram," Diaz said.
Diaz says Chrysler will be sticking with the decision of rebranding Ram.
Source: The Detroit News