Staff Writer - CheersandGears.com
August 3, 2012
Back in March, Rolls-Royce CEO Torsten Müller-Ötvös said the automaker is looking into alternative powertrains. Already, electric power has been kicked out due to the range and charging time being unacceptable. Now, it looks like another power option has been kicked to the curb.
A source tells Autocar that Rolls-Royce asked their customers what they thought about diesels. The response was a resounding no.
“A diesel has a lot of low-end torque. But customers are not going to cop it. It’s the perception of compromise. They wouldn’t entertain the idea. They said absolutely not, don’t bring diesel anywhere near a Rolls-Royce, we won’t buy it,” said the source.
William Maley is a staff writer for Cheers & Gears. He can be reached at firstname.lastname@example.org or you can follow him on twitter at @realmudmonster.