By William Maley
Staff Writer - CheersandGears.com
February 21, 2013
When an automaker passes on, we're left wondering what could have been. What was coming down the pipeline had the company stuck around?
SaabsUnited has the pictures and story behind the next Saab were it still in business, the 9-3 dubbed 'Phoenix'.
The new 9-3 was spearheaded by designer Jason Castriota. Castriota was the person behind the PhoeniX concept shown at the 2011 Geneva Motor Show.
Castroita had a huge mission ahead of him with the design of the 9-3 as this excerpt shows.
Jason Castriota’s mission from Saab was to design a car that captured the historical roots of the company while bringing out something new that could be based on the new flexible PhoeniX-platform that Saab had developed for a couple of years. Another criteria was that everyone needed to instantly see that the car was a Saab, without looking at the logo, while at the same time feel that the car was ground breaking and new. Having these criteria in mind you can understand the difficult job Jason was given, considering the long and important history of different designs that Saab has. To keep thing simple, Jason was given free reign to create a car within certain limitations and this is what he accomplished.
SaabsUnited notes in their story that Castriota and his team were limited by time and money. The original plan was to have car finished by the end of 2011 so it could debut at the 2012 Geneva Motor Show. Production models would follow in 2014 with a five-door and convertible. But as well know, that would not happen.
Be sure to read the whole story on what could have been the next 9-3.