IRVINE, Calif., Nov. 1, 2012 /PRNewswire/ -- Kia Motors America (KMA) today announced best-ever October sales with 42,452 units sold, a 12.6-percent increase over the same period in 2011. October once again saw KMA's U.S.-built* vehicles – the Optima midsize sedan and Sorento CUV – take the top sales honors. Kia's year-to-date sales are up 17.8-percent over 2011.
Awareness, perception and consideration for the Kia brand continue to improve through a series of high-profile partnerships and initiatives. In October, Kia debuted a new Optima ad campaign featuring NBA superstar and brand ambassador Blake Griffin, and unveiled four Justice League superhero-inspired custom cars at the Specialty Equipment Market Association (SEMA) Show.
"The Kia brand continues to grow and mature in the U.S. market and with seven all-new and refreshed vehicles scheduled to arrive in showrooms in 2013, including the all-new 2014 Forte sedan and redesigned Sorento that will be unveiled at this month's Los Angeles Auto Show, Kia will continue its efforts to advance value to new levels of sophistication," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia.