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    Sales Figure Ticker: January 2015


    • The start of a brand-new sales year. Find out who had a good or bad start to 2015.

    Mitsubishi Motors North America, Inc. - Up 33.4% (6,493 Vehicles Sold This Month)

    Porsche Cars North America, Inc. - Up 27% (3,937 Vehicles Sold This Month)

    Subaru of America, Inc. - Up 23.7% (40,812 Vehicles Sold This Month)

    General Motors Co. - Up 18.3% (202,786 Vehicles Sold This Month)

    Toyota Motor Sales - Up 15.6% (169,164 Vehicles Sold This Month)

    Ford Motor Company - Up 15.3% (145,007 Vehicles Sold This Month)

    Nissan Group USA - Up 15.1% (145,007 Vehicles Sold This Month)

    Audi of America - Up 14.3% (11,541 Vehicles Sold This Month)

    Fiat Chrysler Automobiles US LLC - Up 14% (104,107 Vehicles Sold This Month)

    American Honda Motor Co. - Up 11.5% (102,184 Vehicles Sold This Month)

    Mercedes-Benz USA - Up 9% (26,616 Vehicles Sold This Month)

    Jaguar Land Rover North America - Up 8.7% (6,547 Vehicles Sold This Month)

    Mazda North American Operations - Up 7.7% (20,271 Vehicles Sold This Month)

    BMW Group U.S. - Up 6.8% (22,209 Vehicles Sold This Month)

    Kia Motors America - Up 3.5% (38,299 Vehicles Sold This Month)

    Hyundai Motor America - Up 1.1% (44,505 Vehicles Sold This Month)

    Volvo Cars of North America, LLC - Up 0.1% (3,794 Vehicles Sold This Month)

    Volkswagen of America - Up 0.04% (23,504 Vehicles Sold This Month)

    Maserati North America, Inc. - Down 20.4% (452 Vehicles Sold This Month)

    Brands:

    Mitsubishi - Up 33.4% (6,493 Vehicles Sold This Month)

    Lexus - Up 31.2% (23,131 Vehicles Sold This Month)

    GMC - Up 28.6% (35,671 Vehicles Sold This Month)

    Porsche - Up 27% (3,937 Vehicles Sold This Month)

    MINI - Up 26.9% (3,228 Vehicles Sold This Month)

    Subaru - Up 23.7% (40,812 Vehicles Sold This Month)

    Jeep - Up 23% (51,523 Vehicles Sold This Month)

    Ram - Up 21% (31,392 Vehicles Sold This Month)

    Chevrolet - Up 20% (142,882 Vehicles Sold This Month)

    Sprinter - Up 16.8% (15,505 Vehicles Sold This Month)

    Nissan - Up 15.9% (94,449 Vehicles Sold This Month)

    Ford - Up 15.5% (171,732 Vehicles Sold This Month)

    Audi - Up 14.3% (11,541 Vehicles Sold This Month)

    Toyota - Up 13.5% (146,063 Vehicles Sold This Month)

    Land Rover - Up 13% (5,281 Vehicles Sold This Month)

    Honda - Up 11.6% (90,202 Vehicles Sold This Month)

    Chrysler - Up 11% (23,393 Vehicles Sold This Month)

    Lincoln - Up 10.8% (6,619 Vehicles Sold This Month)

    Acura - Up 10.7% (11,982 Vehicles Sold This Month)

    Mercedes-Benz - Up 8.9% (24,619 Vehicles Sold This Month)

    Mazda - Up 7.7% (20,271 Vehicles Sold This Month)

    Infiniti - Up 7.3% (9,658 Vehicles Sold This Month)

    BMW - Up 4% (18,891 Vehicles Sold This Month)

    Kia - Up 3.5% (38,299 Vehicles Sold This Month)

    Cadillac - Up 2.6% (11,680 Vehicles Sold This Month)

    Hyundai - Up 1.1% (44,505 Vehicles Sold This Month)

    Dodge - Up 1% (35,347 Vehicles Sold This Month)

    Fiat - Up 1% (3,255 Vehicles Sold This Month)

    Volvo - Up 0.1% (3,794 Vehicles Sold This Month)

    Volkswagen - Up 0.04% (23,504 Vehicles Sold This Month)

    Buick - Down 5.5% (12,533 Vehicles Sold This Month)

    Smart - Down 5.6% (492 Vehicles Sold This Month)

    Jaguar - Down 6% (1,266 Vehicles Sold This Month)

    Maserati - Down 20.4% (452 Vehicles Sold This Month)

    Alfa Romeo - N/A (97 Vehicles Sold This Month)

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    I noticed that Buick is down, but that brings me to think about their commercials. The commercials are presenting the brand as the one that no one knows is there. My question is, is the marketing campaign that Buick is running on that topic actually hurting them because the sales sure look like it is. 

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