Subaru is planning a new seven-seat crossover for the U.S. marketplace that will be out in the next couple of years. But there is one problem the company is dealing with at the moment: should we go with a Forester-inspired or Outback-inspired look?
"How can we differentiate the position of our product? That is the fundamental strategy," said " said Nobuhiko Murakami, senior vice president of global marketing for Subaru's parent company Fuji Heavy Industries.
Both options have advantages: the Forester is easily-recognizable as a crossover, while the Outback has the rugged, off-road look. The one option Subaru will be avoiding is the Tribeca - the automaker's first attempt at a seven-seat crossover. The odd looks made the Tribeca a poor seller.
But one thing is for certain - the seven seat crossover is a U.S. only affair.
"Our resources are limited, and we have to develop our product by putting our major focus on the United States. This is the only way we will survive," said Murakami.
Source: Automotive News (Subscription Required)