Jump to content
  • William Maley
    William Maley

    Subaru Still Sees Traditional Cars As Important

      Subaru isn't planning to drop their car lineup anytime soon

    Ford's announcement of dropping most of their lineup of traditional cars likely caused a number of automakers to consider doing something similar. One automaker that will not be doing this is Subaru.

    Dominick Infante, Subaru’s national manager of product communications told Motor Trend one of the key reasons they keeping traditional cars is increasing gas prices.

    “Gas prices are starting to come up now. So a good hedge for better economy is having a sedan,” said Infante.

    “So we still make the Impreza and the Impreza hatchback. They do get better gas mileage than say a comparable CUV like the Crosstrek so we do sell those so if the market does change that’ll help sales of sedans.”

    Subaru's entry-level Impreza helps bring first-buyers in and performance models like the WRX/STI and BRZ draw in customers in their late 20s and early 30s.

    Still, Subaru's car lineup is taking it on the chin. Here are the sales numbers through April,

    Impreza: 22,287 (Down 16.3% YTD)
    Legacy: 14,730 (Down 13.9% YTD)
    WRX/STI: 9,854 (Down 8.2% YTD)
    BRZ: 1,286 (Down 10.1% YTD)

    Their crossover lineup is doing slightly better. Again, here are the sales numbers through April,

    Crosstrek: 45,728 (Up 66.6% YTD)
    Outback: 58,205 (Up 2% YTD)
    Forester: 50,783 (Down 9.7% YTD)

    Source: Motor Trend

    User Feedback

    Recommended Comments

    The 3 box sedan will never die, and gas prices are rising, SUV prices are rising, at some point the economy will take a downturn and people won't be looking at $40k mid-size crossovers for transportation when they can get a mid-size sedan for $30k.   I think people do like AWD though, Subaru is smart to make that standard. if they keep these cars fresh they will get sales when Ford leaves the market.

    • Upvote 1
    Link to comment
    Share on other sites

    Common sense speaking....trends come and go-but never bet everything on the short sale...

     

    Sedans will still be around in 10 years....you can bet on it......

    2 hours ago, smk4565 said:

    The 3 box sedan will never die, and gas prices are rising, SUV prices are rising, at some point the economy will take a downturn and people won't be looking at $40k mid-size crossovers for transportation when they can get a mid-size sedan for $30k.   I think people do like AWD though, Subaru is smart to make that standard. if they keep these cars fresh they will get sales when Ford leaves the market.

    Everyone will be making money on Ford and FCA.....

    Link to comment
    Share on other sites
    11 minutes ago, Miles Wenzel said:

    Isn't the Crosstrek an Impreza? That sort of skews the SUV numbers. Kudos to Subaru for not jumping on the short term profit train.

    Yeah, just an Impreza hatchback w/ crossover appearance..

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      IHS Markit recently published their analysis on how long Americans are holding onto their vehicles. The average according to the firm stands at 11.9 years, the highest amount since they have been tracking this. Also, about one in four vehicles is over sixteen years old. We should note that this data came before COVID-19 started to wreak havoc on the U.S. IHS notes that new cars only made up 6.1 percent of vehicles in operation in 2019, down 0.8 percent when compared to high of 2016. This highlights falling new car sales.
      But the question lingering over automakers and analysts is will the pandemic cause sales to fall even further as more people hang on to their vehicles.
      "People are going to keep their vehicles because they don't know if they're going to be driving to work in the future, they don't know if they're going to be driving to work anytime soon even. If you're not accumulating the miles, you might keep that vehicle on the road a little longer," said Todd Campau, associate director of aftermarket solutions at IHS Markit.
      IHS estimates that new cars in operation could drop to 5% or less in the coming year or so. The firm also expects the age to climb upward in the coming years as owners consider whether or not to spend the hefty amount on a car, when their current vehicle is still quite good.
      Source: Automotive News (Subscription Required), CNBC

      View full article
    • By William Maley
      IHS Markit recently published their analysis on how long Americans are holding onto their vehicles. The average according to the firm stands at 11.9 years, the highest amount since they have been tracking this. Also, about one in four vehicles is over sixteen years old. We should note that this data came before COVID-19 started to wreak havoc on the U.S. IHS notes that new cars only made up 6.1 percent of vehicles in operation in 2019, down 0.8 percent when compared to high of 2016. This highlights falling new car sales.
      But the question lingering over automakers and analysts is will the pandemic cause sales to fall even further as more people hang on to their vehicles.
      "People are going to keep their vehicles because they don't know if they're going to be driving to work in the future, they don't know if they're going to be driving to work anytime soon even. If you're not accumulating the miles, you might keep that vehicle on the road a little longer," said Todd Campau, associate director of aftermarket solutions at IHS Markit.
      IHS estimates that new cars in operation could drop to 5% or less in the coming year or so. The firm also expects the age to climb upward in the coming years as owners consider whether or not to spend the hefty amount on a car, when their current vehicle is still quite good.
      Source: Automotive News (Subscription Required), CNBC
    • By William Maley
      Today in Tokyo, Subaru put forth an ambitious plan. By the mid-2030s, the Japanese automaker will only sell electric vehicles worldwide. This announcement comes as no surprise as both China and Europe have announced stricter emissions regulations that will be coming in the near future.
      But to reach that goal, Subaru will be working with Toyota (which owns a 8.7 percent stake in Subaru) on developing both hybrid and electric vehicles. In a statement, Subaru executives said work has started on a “strong hybrid” vehicle using Toyota technology. No other details were provided. The two are also working on full-electric vehicles that will launch sometime this decade. These vehicles will play a key role in Subaru's goal of having 40 percent of vehicles sold be all-electric and electrified cars by 2030.
      Despite this change in direction for powertrains, Subaru executive's stress their vehicles will retain the key traits that have their vehicles unique.
      “Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” said Subaru's Chief Technology Officer Tetsuo Onuki.
      “It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”
      Source: Reuters, Autoblog

      View full article
    • By William Maley
      Today in Tokyo, Subaru put forth an ambitious plan. By the mid-2030s, the Japanese automaker will only sell electric vehicles worldwide. This announcement comes as no surprise as both China and Europe have announced stricter emissions regulations that will be coming in the near future.
      But to reach that goal, Subaru will be working with Toyota (which owns a 8.7 percent stake in Subaru) on developing both hybrid and electric vehicles. In a statement, Subaru executives said work has started on a “strong hybrid” vehicle using Toyota technology. No other details were provided. The two are also working on full-electric vehicles that will launch sometime this decade. These vehicles will play a key role in Subaru's goal of having 40 percent of vehicles sold be all-electric and electrified cars by 2030.
      Despite this change in direction for powertrains, Subaru executive's stress their vehicles will retain the key traits that have their vehicles unique.
      “Although we’re using Toyota technology, we want to make hybrids that are distinctly Subaru,” said Subaru's Chief Technology Officer Tetsuo Onuki.
      “It’s not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive.”
      Source: Reuters, Autoblog
    • By Drew Dowdell
      Carline
      Dec-19
      Dec-18
      % Chg
      Dec-19
      Dec-18
      % Chg
       
      MTD
      MTD
      MTD
      YTD
      YTD
      YTD
      Forester
      16,436
      17,642
      -6.8%
      180,179
      171,613
      5.0%
      Impreza
      5,740
      5,880
      -2.4%
      66,415
      76,400
      -13.1%
      WRX/STI
      1,561
      2,417
      -35.4%
      21,838
      28,730
      -24.0%
      Ascent
      8,280
      7,733
      7.1%
      81,958
      36,211
      126.3%
      Legacy
      3,415
      3,374
      1.2%
      35,063
      40,109
      -12.6%
      Outback
      16,661
      15,851
      5.1%
      181,178
      178,854
      1.3%
      BRZ
      131
      349
      -62.5%
      2,334
      3,834
      -39.1%
      Crosstrek
      10,140
      11,295
      -10.2%
      131,152
      144,384
      -9.2%
      TOTAL
      62,364
      64,541
      -3.4%
      700,117
      680,135
      2.9%
  • Posts

  • Social Stream

  • Today's Birthdays

    1. FireStorm
      FireStorm
      (39 years old)
    2. MGZ06
      MGZ06
      (39 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...