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    Chief Engineer for Toyota 86 Dreams Of A Dedicated Performance Brand, Successors to Iconic Sports Cars


    • Tetsuya Tada talks about what he would like to see Toyota do in the future in terms of performance

    Tetsuya Tada, the man behind the Toyota 86 coupe (and sister models Subaru BRZ and Scion FR-S) has some dreams that he would like the Japanese brand to take on.

     

    One thing Tada-san is adamant Toyota should do is launch a dedicated high-performance brand.

     

    “BMW has its M Division, Mercedes-Benz has Mercedes-AMG, Audi has quattro GmbH, so they have a stance of a sports car, but Toyota hasn’t,” Tada-san told CarAdvice.

     

    “So I would like to build that major sports car brand within Toyota, like BMW’s M.”

     

    The closest thing Toyota has at the moment is their TRD (Toyota Racing Development) arm. But Tada points to Gazgoo Racing - the group behind the racing efforts of the Lexus LF-A and Toyota 86 - as a possibility to reach this goal.

     

    “BMW and M and Audi and quattro GmbH used to be like the Toyota relationship with Gazoo – it wasn’t really one body, it was two separate things. But because of the time and the continuous effort, now they are together. So, I’m wishing that Toyota puts effort continuously, and then someday later, Toyota and Gazoo will be one body. The important thing is to keep putting in the effort and continue – never give up,” said Tada-san.

     

    Tada-san is also working on encouraging Toyota to build more vehicles with passion - see the upcoming Lexus LC 500 as an example. He is very much aware of the ‘opportunity’ to build a flagship sports car - the rumored Supra.

     

    “We’re putting all the effort into making it happen. There is so much gossip about it may be happening or it may be produced, but amongst Toyota Motor Corporation (TMC), much of the things people think, have already been tried. But trying [‘things’] and trying to reach production, are two different things. So, of the ideas from our team, maybe one tenth is the production car.”

     

    Toyota and BMW currently have a partnership of developing various things, including a sports car platform. Rumor has it that next-generation BMW Z4 will share its platform with the Supra.

     

    Finally, Tada-san revealed what he would like to do as a dream project.

     

    “I would prefer a new Celica GT4 – turbo, four-wheel drive. [it’s a] really fun car and really fast. And [it was fast on] every type of road. [A new one is definitely] one of my dreams.”

     

    Source: CarAdvice

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    This would go a long way to reduce their current image of just plain jane, boring reliable auto's. They need to move towards this sooner rather than later.

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    Seriouslly... until you can actually build a new Celia and Supra... just stop with the extra performance brand...

     

    And you ALREADY HAVE a performance brand, it's called TRD!!!

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    I think they have forgotten how to build a performance car.  Even when you look at Lexus, the F-sport cars are mostly just trim packages with wheels and body moldings.  Their big gun engine in the GS F and RC F is a V 8 with 387 lb-ft of torque.  A 5 liter liter V8 with 460 or 470 hp whatever it makes is pretty awesome for a smaller car, or mid-level product, but that is their range topper.  When Cadillac and the Germans have near 600 hp and torque in cars.   It is a mystery to me why Lexus hasn't put turbos on the 3.5 V6 or the 5.0 V8 yet.   Even Fusions, Malibus and Sontas are turbocharged now, this isn't some exclusive high dollar technology.

     

    A 1990s Toyota Supra turbo could do 0-60 in 4.6 seconds with a 13.1 second 1/4 mile.  20 years later a GS-F is 0-60 in 4.4 seconds with a 12.9 second 1/4 mile. They aren't much further ahead now than they were in the 90s.  And when you look at Toyota brand itself, they have nothing that could hold a candle to the 90s Supra in terms of performance.  

     

    Toyota is more bean counter driven than GM is.  Every product they make is bland, boring, reliable transportation, their 2.4 liter and 3.5 liter engine have been around over a decade with little change.  They just want to milk basic powertrains in basic sedans and crossovers for as long as possible.

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    Seriouslly... until you can actually build a new Celia and Supra... just stop with the extra performance brand...

     

    And you ALREADY HAVE a performance brand, it's called TRD!!!

    Just realized, Toyota's Performance line is a turd. :o Wow, no wonder they want a new performance line.

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      The Toyota Camry isn't what you would call exciting. Bland and boring, yes. But the Japanese automaker hopes to change that perception with the introduction of the 2018 Camry.
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      The Camry is the latest model to use Toyota's TNGA platform which the company describes as “a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.” You may laugh, but as I can attest, this platform is the real deal when I drove the Prius - the first model to use TNGA. Toyota has also lowered the center of gravity and added a multilink rear suspension.
      For engines, the Camry boasts a new 2.5L four-cylinder and 3.5L V6 with D-4S Fuel Injection. Oddly no power figures were given for either engine. Both will come paired with an eight-speed automatic. A hybrid variant with the new 2.5L four will also be available.
      The 2018 Camry arrives at your local Toyota dealer this summer.
      Source: Toyota
      Press Release is on Page 2


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      Best-selling car in America... assembled in America, by Americans, for Americans Aggressive exterior character lines and low center of gravity Spacious interior with advanced driver focus New gas and hybrid powertrains generate more horsepower and greater estimated MPG Standard Toyota Safety Sense-P DETROIT, January 9, 2017 - It almost isn’t fair.  Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
      The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
       “The all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we’ve ever produced,” said Bob Carter, Toyota senior vice president of automotive operations.  “It delivers on everything Camry owners have come to expect from America’s best-selling car, and adds to it, jaw-dropping design, more advanced technology, cutting-edge safety systems, and stirring performance that raises it to an unparalleled level of excitement.”  
       “In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Masato Katsumata, the Chief Engineer of the new Camry. “In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car.”
       
      Design Backstory 
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      The Camry design team sought to make the new Camry sport models instantly recognizable and appear different from the other models from as far as 200 yards away.
       
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      View full article
    • By William Maley
      The Toyota Camry isn't what you would call exciting. Bland and boring, yes. But the Japanese automaker hopes to change that perception with the introduction of the 2018 Camry.
      Toyota allowed their designers to go somewhat crazy with the Camry and it shows. There is a bit of Prius and C-HR in the design of the new Camry with a more aggressive nose, lower hood and beltline; and a very short rear deck. Moving inside, Toyota has revamped the design of the dashboard to make it more flowing. Seats have been resculpted to provide better comfort.
      The Camry is the latest model to use Toyota's TNGA platform which the company describes as “a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.” You may laugh, but as I can attest, this platform is the real deal when I drove the Prius - the first model to use TNGA. Toyota has also lowered the center of gravity and added a multilink rear suspension.
      For engines, the Camry boasts a new 2.5L four-cylinder and 3.5L V6 with D-4S Fuel Injection. Oddly no power figures were given for either engine. Both will come paired with an eight-speed automatic. A hybrid variant with the new 2.5L four will also be available.
      The 2018 Camry arrives at your local Toyota dealer this summer.
      Source: Toyota
      Press Release is on Page 2


      Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience
      Best-selling car in America... assembled in America, by Americans, for Americans Aggressive exterior character lines and low center of gravity Spacious interior with advanced driver focus New gas and hybrid powertrains generate more horsepower and greater estimated MPG Standard Toyota Safety Sense-P DETROIT, January 9, 2017 - It almost isn’t fair.  Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
      The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.
       “The all-new 2018 Camry is, without a doubt, the most captivating mid-size sedan we’ve ever produced,” said Bob Carter, Toyota senior vice president of automotive operations.  “It delivers on everything Camry owners have come to expect from America’s best-selling car, and adds to it, jaw-dropping design, more advanced technology, cutting-edge safety systems, and stirring performance that raises it to an unparalleled level of excitement.”  
       “In order to create something that stirs people’s soul, we’ve laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Masato Katsumata, the Chief Engineer of the new Camry. “In developing the next-generation Toyota Camry, we were able to start with a clean slate, which allowed us to create a true driver’s car.”
       
      Design Backstory 
      The Camry development team aimed for a styling design concept that achieves strong harmony between refinement and a sensual athletic image, creating a new approach to the market. The result is a new signature design language that takes the car into a beautiful and futuristic new direction.
        
      There were three primary design goals when penning the all-new Camry: a distinctive, low center of gravity that results in a firm wide stance; a practical-yet-emotionally styled cabin profile, and a sporty and upscale image both inside and out. These design goals have resulted in a new type of sedan that’s both exciting to look at and, more importantly drive, reestablishing itself as the new standard in the midsize-sedan category.
       
      An Exterior with Unexpected Attitude
      The new Camry’s face is accentuated by a two-piece grille comprised of flowing thin and thick treatments – key elements of the Camry’s “Keen Look” design philosophy. The curvaceous 1.6-inch-lower hood sits neatly above the grille’s uppermost section which accommodates a commanding Toyota emblem. For the hybrid model, the emblem is tinged a distinct blue hue. This fashionable trifecta of grille, hood, and emblem blends flawlessly into the A-pillar, and produces a stance that is undoubtedly more aggressive than that of any predecessor.
      The 2018 Camry has a sleeker profile than the current model. By lowering the hip points of the occupants (nearly 1.0-inch in the front and 1.2-inches at the rear), and therefore their seating positions, the design team was able to reduce the car’s overall vehicle height by approximately one inch  from the current model and incorporate a lower roofline, without sacrificing interior space. This invited the designers to pursue a wind-cutting shape and improve aerodynamics. Striking character lines around and along the body augment the aggressive front and rear fenders, giving the reimagined Camry a sportiness that’s never before been perceived on this model.
      The lower hip point, shoulder line, roof line and hood height gives the new Camry the appearance that it has a low center of gravity, which it does.  The design team knew the TNGA platform provided them with a great opportunity to pen a very expressive sedan, and they took advantage of this by getting the lines close to the ground and forming an energetic silhouette. They incorporated a strong stance that can be seen as you walk around the car.
      Like the front of the vehicle, the rear features an athletic motif that melds flowing lines and complex shapes to form a sculpted landscape. Looking closely at the C-pillar’s detail reveals a multitude of surfaces that reflect light from all angles. A distinct crease extends from the slim multicolor taillights down to the bumper, effectively “pushing” the wheels outward in appearance to create a wide posture akin to that of a premium sports sedan. The exclamation point here is provided by a newly designed Camry logo that gives the car an upscale identity.
      Camry will again be available in four grades: LE, XLE, SE and XSE.  The new Camry’s “Sport” SE and XSE grades wear a noticeably different body style than the entry level LE and premium XLE grades, highlighted by a sculpted rocker panel, new 19-inch black machined-finish alloy wheels (XSE only)  a subtle rear spoiler lip, aggressive front bumper, and rear bumper with an integrated lower diffuser. The face is much more distinctive with large side intakes flanking the lower bumper’s unique “Catamaran” accents, a high and slim upper intake encompassing the
       
      central Toyota badge, and a powerfully expressive mesh grille. A revised rear bumper with distinctive corner lines and smoke-tinted rear combination lamps highlight the changes at the rear.
      The Camry design team sought to make the new Camry sport models instantly recognizable and appear different from the other models from as far as 200 yards away.
       
      Striking and Comfortable Cabin
      The completely redesigned interior is a fusion of functionality, futuristic styling, and a high degree of personal space and craftsmanship.  While the driver is situated in a sporty cockpit-type environment having gauges angled toward his or her direction, the front passenger is treated to a sense of openness and freedom that results from the innovative dashboard design. A key visual element of this driver-focused design concept is a sweeping yet elegant new character line that flows down from the instrument cluster and bisects the center console waterfall. The design of the entire front console strikes a smooth connection between the ease of use of all controls/systems and a handsome and modern sculptural look that is pleasing to the eye. All surfaces throughout the cabin—dashboard, instrument panel, center console, door trim, etc.—employ the highest grade of soft touch and premium materials. Using an approach typically used in home furnishings, the design utilizes a mix of tones and hues throughout a space rather than a strict color profile. The result is a cabin space having diverse colors and materials, and that enhances passenger comfort and visual satisfaction.
      The front seats have been completely reengineered with improved ergonomics, providing maximum comfort with a newfound level of ease and engagement to match the new Camry’s elevated performance and athleticism. Rear-seat accommodations are more refined than ever with improved roominess and ergonomics. Exquisite stitching on the front- and rear-seat surfaces is but one example of the high level of craftsmanship found throughout the vehicle.
       
      High Interaction, Minimal Distraction 
      The new Camry features Toyota’s latest Human Machine Interface (HMI) whose next-generation display technology offers a unique level of integrated information with minimal distraction. It relays information through three interlinked displays: available interlinked displays: a 10-inch color Head-Up Display (HUD); a seven-inch multi-information display within the instrument cluster, and an eight-inch audio/navigation display and HVAC (heating, ventilation and air conditioning) control panel that’s seamlessly integrated into the center console in a modern, flush-surface design. Convenient and highly intuitive operation is assured through customizable features and smart phone-like touch screen icons that create a seamless connection and user workflow between the HMI system and other digital media.
        
      Full Utilization of Toyota New Global Architecture (TNGA)
      The 2018 Toyota Camry fully incorporates the Toyota New Global Architecture (TNGA). At its foundation, TNGA is a structural reform movement for the entire company that will result in cars that are more dynamic, athletic, and fun to drive.
      By extending the wheelbase by two inches, as well as bringing down the roof and hood height (by approximately 1.0 and 1.6-inches, respectively), the development team lowered the center of gravity and created a wider and more composed vehicle. The new platform also allows for an ideal seating position for the driver, now lower and near the center of the car for enhanced feedback, along with adjusting the overall seating position for all the vehicle’s occupants. A lower heel point provides more foot room and ease of movement. The range of steering column adjustment has been increased from the current vehicle, while the hood, cowl, and dashboard height have all been lowered for enhanced outward visibility.
      The driver and front passenger will experience an unprecedented sense of outward visibility, thanks to a more compact design for the instrument panel and a lowered beltline. The reimagined position of the A-pillar and side mirror sections results in enhanced lateral visibility and creates a noticeable sense of openness when the driver sits behind the wheel.
       
      All Gain With No MPG Pain 
      Three new powertrains will be available on the new 2018 Camry: They include a new 3.5-liter V6 with D-4S Fuel Injection and an all-new 2.5-liter inline-4 gasoline engine, which comes paired to a new 8-speed Direct-Shift automatic transmission (8AT), and a next-generation Toyota Hybrid System (THS II).
      To match the chassis’ increased handling and performance capability, Toyota engineers have developed the TNGA-inspired all-new 2.5-liter 4-cylinder Dynamic Force Engine to make the most of the platform’s enhanced designs, packaging and rigidity. This new generation engine focuses on higher torque, higher power and lower fuel consumption in total use range. This is accomplished by achieving rapid combustion due to higher tumble air flow. With its long-stroke and high compression ratio, multi-hole direct fuel injectors, variable cooling system and the latest version of Toyota’s Variable Valve-Timing-intelligent Electric (VVT-iE), this high-output powerplant takes the gasoline-powered internal combustion engine to a new level with world-leading thermal efficiency of 40 percent. Along with enhanced performance characteristics, the new engine is also expected to be extremely fuel efficient, and is anticipated to achieve best-in-class fuel economy. It comes mated to the newly developed Direct Shift-8AT transmission that provides direct-lock up from gears two through eight to eliminate power loss from the torque converter, executing shifts like a high-performance automated manual gearbox.
      The new hybrid system has also been engineered to provide the ideal balance of energy efficiency with superior power output to maximize driving performance and enjoyment. The next-generation Toyota Hybrid System has been engineered to work in concert with the new 2.5-liter 4-cylinder Dynamic Force Engine setup offering significantly more driving excitement than before. The hybrid’s Continuously Variable Transmission (CVT) features a new Sport Mode setting that allows the driver to execute smooth yet quick “gear” shifts of the simulated 6-speed sequential shift transmission. The SE grade adds paddle shifters for increased fun and a more sporting driving experience. The Sport Mode setting also improves acceleration and feel thanks to an electric power boost from the hybrid system. Furthermore, to help enhance the vehicle’s handling capability, the hybrid system’s battery pack has moved from the trunk to beneath the rear seat for a noticeably enriched handling feel, thanks to the vehicle’s much improved lower center of gravity—yet another benefit of the TNGA platform.
      In addition to its enhanced handling and driving performance, the hybrid version of the new Camry is anticipated to achieve best-in-class fuel economy ratings, with Prius-like city/highway driving efficiency.
       
      A New Experience Focused on Vastly Superior Driving Dynamics
      At the foundation of the Camry’s sporty handling and enhanced ride quality is its high-strength body/platform structure. Through the increased use of ultra-high-tensile steel and the application of a new molding technology it delivers enhanced structural rigidity.
      Further aiding performance is an innovative new double wishbone rear suspension system that imbues the chassis with responsive handling and precise steering control while simultaneously delivering ride quality on par with premium luxury vehicles. A new four-point engine mounting system adds to the vehicle’s civil road manners as it greatly reduces unwanted noise, vibration and harshness (NVH) from permeating into the passenger compartment.
      The biggest challenge for the Camry engineering team was to figure out how to convey the driving dynamics of a soul-stirring sedan.  Driving dynamics were always at the forefront of the engineering philosophy for the new Camry.  They wanted a new Camry in which the driver will be highly impressed with the handling capability and composure of the new design.  So much so, that drivers will notice the dramatic improvements within the first few seconds of driving.
       
      Toyota Safety That Makes Sense
      Among the many safety features on the 2018 Camry is standard Toyota Safety Sense™ P (TSS-P). This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).
       
      All 2018 Camry’s have 10 standard airbags and Toyota’s Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology®. All Camry’s also come equipped with a standard backup camera.
       
      Ever Better Entune™ 3.0 Multimedia For Everyone
      Camry drivers will be the first to enjoy enhanced connectivity and entertainment through the new Toyota Entune™ 3.0 multimedia system.  The new 2018 Camry will feature Entune 3.0 on all models, offering an enhanced set of connected vehicle technologies.  
      The Entune 3.0 system will feature navigation and App Suite Connect for everyone.  All Camry four-cylinder and hybrid models will come standard with the Connected Navigation Scout GPS Link with Moving Maps.  Camry V6 models will offer the new Dynamic Navigation system, providing improved map accuracy.  The wireless map updates provide over-the-air map downloads of recently added roads and point-of-interest not contained in the existing head unit map.  
      Entune 3.0 delivers several new technologies including available Remote Connect, which provides remote start and door unlock capability, vehicle status notifications, a guest driver monitor, and vehicle finder.  Keeping up with your vehicle’s health status has never been easier.  Available Service Connect will provide up-to-date vehicle information on fuel level, maintenance alerts, and more.  Entune 3.0 will also offer available WiFi Connect, allowing up to five mobile devices to connect using 4G LTE.
      The new 2018 Camry will also offer a JBL premium audio system that features new advancements in sound quality.  Sound enhancements include Sound Staging, which positions speakers directly in front of the listener to help emulate a live concert venue; Low Frequency Sounds, made possible by an added 10.1-inch subwoofer; Clari-Fi, a technology that “un-compresses” music to help restore an audio track’s dynamic range; and nine speakers that are specifically tuned to the Camry’s cabin dimensions and materials.  
    • By William Maley
      Toyota and Subaru have been quiet on whether or not there would be a second-generation to the 86/BRZ coupe. But Toyota has broken the silence, telling Autocar there would be a second-generation model.
      “The GT86 will carry on. The car serves a big purpose. We are not getting out of that business. Sporty cars go through their phases. It’s our intention to continue with that car,” said Toyota Europe boss Karl Schlicht.
      Like the current model, it is expected that Toyota and Subaru will once again team up on developing the next-generation model. Schlicht did admit that there is no firm confirmation of Subaru coming back to this partnership. 
      “Will it be with Subaru? I don’t know. But for the concept to carry on, with the low engine, we’d have to do that. There are a lot of reasons to continue with Subaru.”
      Autocar says the next-generation 86 could arrive in late 2018 or 2019.
      Source: Autocar

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    • By William Maley
      Toyota and Subaru have been quiet on whether or not there would be a second-generation to the 86/BRZ coupe. But Toyota has broken the silence, telling Autocar there would be a second-generation model.
      “The GT86 will carry on. The car serves a big purpose. We are not getting out of that business. Sporty cars go through their phases. It’s our intention to continue with that car,” said Toyota Europe boss Karl Schlicht.
      Like the current model, it is expected that Toyota and Subaru will once again team up on developing the next-generation model. Schlicht did admit that there is no firm confirmation of Subaru coming back to this partnership. 
      “Will it be with Subaru? I don’t know. But for the concept to carry on, with the low engine, we’d have to do that. There are a lot of reasons to continue with Subaru.”
      Autocar says the next-generation 86 could arrive in late 2018 or 2019.
      Source: Autocar
    • By William Maley
      To say we were slightly disappointed to find out that the U.S.-Spec Toyota C-HR would only come with a 2.0L four-cylinder producing 144 horsepower would be an understatement. The European-spec C-HR has the choice of either a turbocharged 1.2L four or a hybrid, but neither of these powertrains will be showing up in the U.S.
      Car and Driver spoke with the C-HR's chief engineer, Hiroyuki Koba to find out why. Koba didn't say why the turbocharged 1.2L would not come to the U.S., but we're guessing Toyota didn't want to put the effort in getting this engine certified for the U.S. Also, performance numbers between the 2.0L and turbo 1.2L are similar (11 seconds for the 2.0 to hit 60 mph, 11.1 seconds for the 1.2).
      As for the hybrid, Koba said the decision comes down to the market, not engineering. At the moment, Toyota doesn't see the demand for this model in the U.S.
      Koba did admit there is a possibility for a more powerful version of the C-HR, but quickly added there aren't plans for this at the moment.
      Source: Car and Driver

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