It has been quiet at Nissan and Toyota since General Motors introduced the new Chevrolet Colorado and GMC Canyon. But that appears to changing very soon at Toyota. Automotive News has learned that the company is planning to show off the next-generation Tacoma at the Detroit Auto Show next month. Bill Fay, Toyota's general manager says with the recent introduction of GM's new midsize trucks, it will spur interest and demand in the class.
“With the new entries coming in, the market should expand,” said Fay.
Despite being one of the oldest models in the class, the Tacoma is still a strong seller. Through November, the company moved 140,747 Tacomas, more than 66 percent of the total midsize truck marketplace.
Source: Automotive News (Subscription Required)