• Sign in to follow this  
    Followers 0

    Rumorpile: Volkswagen Reconsiders Truck Plan For The U.S.


    • Volkswagen Rethinks Their Truck Strategy

    Since Volkswagen launched the Amarok pickup in 2009 in certain parts of the world, it has become a success for the company. It has also made many people in the U.S. clamor Volkswagen to bring the Amarok here. Before the model was launched, Volkswagen was considering selling it in the U.S. However the decision was made that the Amarok wouldn't be a good fit. But Volkswagen appears to be reconsidering their decision.

    "It's a question mark, but it starts to be discussed. Let's put it this way: we start to discuss it again and whether it's attractive for us," said Volkswagen North American CEO Michael Horn to Autoblog.

    But don't think the current Amarok will be coming to the U.S.

    "We are just reworking our truck strategy, and this is part of thinking about it. But the Amarok fits not very well to the efforts of the market," said Dr. Heinz-Jakob Neußer, head of Volkswagen Group powertrain development.

    What could this mean? Well it could mean the next-generation Amarok could grow in size to meet the tastes of the U.S. or that a new model for the U.S. is on the table. One thing is for certain; this is mostly theoretical for the moment.

    Source: Autoblog

    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    0


      Report Article
    Sign in to follow this  
    Followers 0


    User Feedback


    Looks like it would compete against the Canyon/Colorado if it came as is to the US market. But if the grow it to compete in the full class market that is already packed, I do not see them being successful.

    They would do best to go after the deserted mini and medium size truck market that many people would love to have.

    0

    Share this comment


    Link to comment
    Share on other sites
    Guest Walter

    Posted · Report

    I think it would go good against the Colorado. Maybe they could build it in mexico or tennessee

    0

    Share this comment


    Link to comment
    Share on other sites

    I agree with others in that if they kept it midsize, and I mean truly midsize, it would be tapping an under served market segment. The key would be to keep it appreciably smaller than a full size pickup and at least be able to compete on price. That might be tough in the lower range trim levels but I would think it easy in the higher ranges. Or, come with a small, fuel efficient diesel.

    I have owned two Chevy S-10's and two Ford Ranger's and while I would strongly consider another small pickup, I can't envision myself ever being in the market for a full size. They don't fit in my garage, aren't convenient for parking and would rarely be used to tow or haul anything.

    1

    Share this comment


    Link to comment
    Share on other sites

    Yeah, I have admired the Amarok from afar since it came out. It is a handsome small truck, and with VW diesel power, very competitive in the segment. I wish they would have found a way to sell it here years ago.

    0

    Share this comment


    Link to comment
    Share on other sites

    If VW decides to go full size for the truck to sell here, they will have made a huge mistake and I honestly do not expect them to succeed.

    0

    Share this comment


    Link to comment
    Share on other sites

    New Colorado is not attractive, I suppose if VW made a decent looking rig it may make inroads.

    Chevy really half assed it on the Colorado I think. They screwed up the looks of the new full sizers too.

    Sat in a new Yukon at the auto show last weekend now that is a NICE interior on a truck.,....

    0

    Share this comment


    Link to comment
    Share on other sites

    Right now GMC are the best looking full size trucks and SUV's, last version it was the Chevy's.

    Interesting that both divisions cannot seem to get a good long term design language for their auto's.

    0

    Share this comment


    Link to comment
    Share on other sites

    Just proves personal taste is a fickle thing. I thought the last update on the trucks and SUV's went to Chevy and now the new release of the SUV's and Trucks clearly goes to GMC. Yes there have had consistent design elements, but they tend to go from one extreme on the left to the right. IMHO they have not found the solid center yet, but this might be it from my point of few.

    0

    Share this comment


    Link to comment
    Share on other sites

    I may be in the minority here but I actually really like the styling of the Colorado. I definitely think the GMC Canyon looks more classy and upscale but still think the Colorado is attractive. I quite honestly would park either one in my garage if I were in the market for a small pick up.

    2

    Share this comment


    Link to comment
    Share on other sites


    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

    ×   Your link has been automatically embedded.   Display as a link instead

    Loading...



  • Popular Stories

  • Similar Content

    • By William Maley
      If there is one bright spot in Volkswagen, it has to be their commercial division. Through August, the division has seen sales increase 8.2 percent to 308,500 models. With their success, it should come as no surprise they are considering moving into other markets such as the U.S.
      Eckhard Scholz, Volkswagen's commercial vehicles division CEO tells Reuters that the United States "are still a highly interesting market." A lot of this comes from many commercial vehicle manufacturers operating in the U.S. are taking ideas from their European counterparts. But when asked about possibly selling vehicles in the U.S., Scholz said,
      "A lot of things come to mind but at the moment I have nothing concrete to say."
      Volkswagen's commercial division handles the Caddy, Transporter, and Crafter vans, along with the Amarok pickup. 
      This isn't the first time that Volkswagen has considered bringing over some of their commercial vehicles. Last year, then CEO of Volkswagen of America, Michael Horn said the automaker was looking at possibly bringing over one of their vans into the U.S.
      But there is a big elephant in the room; the diesel emission scandal. A fair number of commercial vehicle buyers like diesel engines for fuel economy and the ability to handle heavy loads. But Volkswagen may have a very difficult time trying to get diesel engines certified in the U.S. They might have to go with gas engines for the time being which could limit their appeal. 
      Source: Reuters

      View full article
    • By William Maley
      If there is one bright spot in Volkswagen, it has to be their commercial division. Through August, the division has seen sales increase 8.2 percent to 308,500 models. With their success, it should come as no surprise they are considering moving into other markets such as the U.S.
      Eckhard Scholz, Volkswagen's commercial vehicles division CEO tells Reuters that the United States "are still a highly interesting market." A lot of this comes from many commercial vehicle manufacturers operating in the U.S. are taking ideas from their European counterparts. But when asked about possibly selling vehicles in the U.S., Scholz said,
      "A lot of things come to mind but at the moment I have nothing concrete to say."
      Volkswagen's commercial division handles the Caddy, Transporter, and Crafter vans, along with the Amarok pickup. 
      This isn't the first time that Volkswagen has considered bringing over some of their commercial vehicles. Last year, then CEO of Volkswagen of America, Michael Horn said the automaker was looking at possibly bringing over one of their vans into the U.S.
      But there is a big elephant in the room; the diesel emission scandal. A fair number of commercial vehicle buyers like diesel engines for fuel economy and the ability to handle heavy loads. But Volkswagen may have a very difficult time trying to get diesel engines certified in the U.S. They might have to go with gas engines for the time being which could limit their appeal. 
      Source: Reuters
    • By William Maley
      The tentative agreement between General Motors and Canadian union Unifor has a $400 million investment going to Oshawa for a new product. Unifor President Jerry Dias said at a press briefing yesterday morning that Oshawa would be the only GM plant that will build cars and trucks. Neither side is saying what that product might be.
      But Canadian newspaper The Globe and Mail has learned from sources that Oshawa will be handling the final assembly of the Chevrolet Silverado and GMC Sierra. Truck bodies from GM's Fort Wayne Assembly in Indiana will travel to Oshawa to have interiors installed and final assembly. The Detroit News reports something similar, although their source says it will only be the Silverado.
      Oshawa has a history of building pickups. For four decades, Oshawa was one of the places where GM built the Silverado and Sierra. But in 2009, GM closed the truck plant due to the recession. 
      The Globe and Mail also reports that production of the XTS has been extended at Oshawa. Analysts believed previously that XTS production would end in 2019.
      Source: The Globe and Mail, The Detroit News

      View full article
  • Recent Status Updates

  • Who's Online (See full list)

    There are no registered users currently online