Jump to content
News
Reviews
Discussons
Activity
Create New...
Close

  • 💬 Join the Conversation

    CnG Logo SQ 2023 RedBlue FavIcon300w.png
    Since 2001, Cheers & Gears has been the go-to hub for automotive enthusiasts. Join today to access our vibrant forums, upload your vehicle to the Garage, and connect with fellow gearheads around the world.

     

  • William Maley
    William Maley

    By William Maley •

    The Volkswagen Emblem Will Be Getting A Makeover

      Just how much change are we talking about...

    The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future.

    At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens.

    “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl.

    The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. 

    Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets.

    Source: Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    New modern logo that is not Bland, Generic German is a Good thing. 

    New Marketing that actually is regional focused, what a concept! ?

    One would have thought they would have clued into this 20 years ago when they were so bland. VW could have done so much more in the US but has always been a wallflower.

    Time for a 21st century makeover!

    Link to comment
    Share on other sites
    balthazar

    Well, let's see. We gots an 'L', we gots an 'A', we gots a 'B', we gots two 'T's and two 'H's, we gots an 'M' and a 'double M', we gots a 'double R'...

    What's that spell???

    UNIMAGINATIVE!

    So there's probably plenty of boring room for a 'V'.

    • Haha 1
    Link to comment
    Share on other sites
    ocnblu
    7 hours ago, dfelt said:

    If they don't this could be the start of a slow death. Sales are already showing that due to Dieselgate!

    Silly.  Sales have been up, even without the multitude of benefits of the TDi engine.  "Dieselgate" is purely political.  This electric initiative will contribute to a quicker "slow death" than what was done to them on the diesel front.

    Link to comment
    Share on other sites
    ccap41

    I think this is a stupid idea as well. Plus, they mentioned adding color?!?  F that. That's what I DONT like about Ford and Chevy logos is the color never matches the vehicle. They're more eye sores than anything else. 

    • Haha 2
    Link to comment
    Share on other sites
    Robert Hall

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Edited by Cubical-aka-Moltar
    Link to comment
    Share on other sites
    G. David Felt
    16 minutes ago, Cubical-aka-Moltar said:

    I like the color on the Ford and Chevy logos--same with Pontiac, Buick, Ferrari, etc. It would be madness for the badge color the match the vehicle color, IMO. 

    Do not forget the awesome multi colored Cadillac Badge! :D 

    • Agree 1
    Link to comment
    Share on other sites
    G. David Felt

    BMW has Color and Mercedes-benz used to have a blue, black and red version of their logo. So why is color bad for VW when they also used to have a blue, black or red version depending on which auto you bought.

    See the source image

    From their R-Line

    See the source image

    Blue or black background was very common for a long time on all the rest of the auto's other than the R-Line.

     

    Link to comment
    Share on other sites
    ccap41

    It's fine for the logo to have color but I want a "colorless" one on my vehicles. 

    Perfect example would be the current VW logo. The blue like dfelt shows and then they put a colorless one on the vehicles. Perfect. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×



  • Support Real Automotive Journalism

    Cheers and Gears Logo

    Since 2001, Cheers & Gears has delivered real content and honest opinions — not emotionless AI output or manufacturer-filtered fluff.

    If you value independent voices and authentic reviews, consider subscribing. Plans start at just $2.25/month, and paid members enjoy an ad-light experience.*

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Toyota 2026 Lineup of Press Kits. Press Kits - Toyota USA Newsroom
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Was interested to see what was here as many other countries have canceled their F35 contracts. Everything seems to be from around March 2025 and as such, nothing updated so hard to say what Canada will do, but considering how terrible the F35 is and the deaths of American Pilots trying to fly these overpriced pieces of Shyte, I would not blame Canada for NOT buying anymore crappy F35 fighter jets. Canada reconsidering F-35 purchase amid tensions with Washington, says minister | CBC News This story about blocking is interesting as the contract was for a full 88 F35 fighters, but only required 16 as a commitment, so Canada can shop to other countries. The problem is the UK and French fighter jets they are looking at use U.S. parts which Idiot47 could block from allowing those parts to go into the jets sold to Canada. Be interesting to see what Canada ends up doing. U.S. could block Canada from buying alternative to F-35 jet | Ottawa Citizen Canada reconsidering F-35 purchase amid tensions with Washington, says minister | CBC News I say YES, Canada go ahead and flip the U.S. the bird and get whatever planes you want form who ever. Freedom of choice. https://www.eurasiantimes.com/canada-threatens-to-scrap-f-35-deal/ Canada Could Scrap $13 Billion F-35 Fighter Jet Deal With US - Newsweek Very interesting read, but also some valid points on why dropping the F35 would be bad due to the current air force of Canada being trained on all American Jets already. Canada’s F-35 Fighter Debate Summed Up in 3 Words
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Always been active, but with Covid and the gyms closed, I did not reduce my calories, after my summer yard projects, I have been focused since August and lost 34lbs, at 300lbs. Will be nice to get back to my 275lbs goal for ski season. Way to go Robert, rock it my friend!!!
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      https://1drv.ms/v/c/148803c5cab29553/EWZKva1axEZPuPZ6S_tcyi8BPy_mv9kJedG_3YEZ4rqDOA?e=bPhWAQ   This is the best I could do.  Took a sledge hammer to a belt buckle bought in 1992 when I visited NYC.  Harley Davidson with the shytty american flag on it.   Id never waste my money on a shytty american flag. 
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Do what? record myself burning the american flag? This is what you want me to do? I vote with my dollars.  I dont buy ANYTHING american anymore... When shyte  final arrives in Saint Louis, you will be whistling a different tune.     

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search