Volkswagen sees crossovers as its savior in the U.S. marketplace. Speaking with Wards Auto, Volkswagen North America CEO Hinrich Woebcken said their model mix would change from 10 to 12 percent crossovers to 40 percent in the next few years.
“We are shifting the brand into a position where we will enjoy more business volume because we were not present in those segments. We’re currently at 12% and the industry is nearly 60% light trucks and SUVs, so we are severely underrepresented,” said Woebcken.
To accomplish this, Volkswagen will be launching the brand-new Altas and redesign Tiguan later this year. Interestingly, Volkswagen will keep the current Tiguan for a bit to act as an entry-level model for the crossover lineup. Down the road, Volkswagen will introduce an all-new Touraeg and is considering doing another crossover using the Atlas' platform.
One vehicle that is still off the table is a truck. Rumors have been flying around about Volkswagen doing a car-based pickup (i.e. Honda Ridgeline). Woebcken said there is little interest for this at Volkswagen's HQ due to how small the segment is.
Source: Wards Auto