Earlier this week saw a big announcement from Volvo. The Swedish automaker has purchased a part of Polestar Performance - the company behind some of the hottest Volvos in recent years. The deal will have Volvo taking in Polestar Performance division and the Polestar trademarks. The racing arm of Polestar was not included in the deal and will go with a new name.
Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," said Håkan Samuelsson, president and chief executive of Volvo Cars in a statement.
The two companies have been working together since 1996 - racing in a variety of series from Swedish Touring Cars to V8 Supercars. The past few years have seen the two work on production models with a bit more oomph.
Volvo says in their statement that more S60 and V60 Polestar models will be built in the coming year (750 to 1,000-1,500 models). Also, Polestar is beginning to work on building performance-oriented hybrid models.
Press Release is on Page 2
Volvo Cars buys 100 per cent of Polestar
Volvo Cars, the premium car maker, has acquired 100 per cent of Polestar, the Swedish high performance car company, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos.
Polestar will also in future utilise Volvo’s twin engine electrification technology to develop next generation performance cars.
Volvo is the largest manufacturer of plug in hybrid cars in Europe and leader in advanced vehicle electrification technology. Volvo currently develops and manufactures some of the most powerful, most environmentally-friendly hybrid engines in the automotive industry.
Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.
The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. Volvo will also benefit from the sale of aftermarket Polestar performance optimisation kits for existing Volvos.
No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo employees.
The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.
“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.