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Variance

Chrysler Coupons: The Incentives Just Keep Coming

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Chrysler Coupons: The Incentives Just Keep Coming

AUBURN HILLS -- In a bid to end a difficult year on a strong note, the Chrysler Group has launched a massive direct mail campaign targeting more than 3 million Dodge, Jeep and Chrysler owners and consumers who drive competing brands.

The Auburn Hills-based division of DaimlerChrysler AG is mailing coupons worth $1,000 to consumers that can be used in combination with existing incentives on many 2006 and 2007 model year vehicles.

"That's some very aggressive stuff," said Jim Sanfilippo, a senior analyst with AMCI, a West Bloomfield-based automotive marketing firm.

The direct mail offers, which are good through Jan. 2, come atop already heavy discounts on Chrysler vehicles.

In November, Chrysler plied customers with $4,224 per vehicle in average incentives, nearly double the industry average, according to Edmunds.com, a research Web site for car buyers.

The Detroit News

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$1000 rebates on 30K$ trucks is peanuts.  Won't make anyone who's still upside down on a loan make a move.

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True...peanuts...but broke guys like me look at a thousand dollar rebate and go "Well, now..." If I had the money to buy a brand new vehicle, this would definitely sway me a little closer to Chrysler, Dodge and Jeep.

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Give me the $4,224 average per vehicle plus the $1000 coupon in the mail and I'll jump!! Not that high though, I'm white.

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I got mine in the mail over the weekend and the incentives are on nothing I would buy. I'm not middle age, with kids in need of a minivan. Sorry Chrysler!

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