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ocnblu

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I was talking to my cousin over the weekend. She has a co-worker who returned an FJ Cruiser off lease and got into a new Edge. I was happy to hear that. This got me thinking... is there a source of information somewhere that lists percentages of models traded for others? For example, statistically, what are the top 3 vehicles traded in for an Impala, and so forth. I'm sure some surprises would be in store. Does anyone know where this information can be found?

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Well what you're looking for is "conquest sales"...but I have no idea where you find that info or if it's even available.

Edited by Chris_Doane

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A compilation of these data would also serve to measure customer loyalty as well as conquests. I think it would be really interesting to see.

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Well, I didn't speak directly to the person who traded the Toyota for the Ford, but I can infer there were some thing disliked about the FJ, otherwise she would have bought it or leased another one.

Toyota likes to boast that a conquest customer of theirs is a customer for life. I will use the vocabulary word of the week here at C&G in response to that: HOGWASH!

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