Skip to content

🚗 Your People Are Here. Get In.

The internet is full of car content. This is the community.

Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

Toyota may step back U.S. factory expansion

Featured Replies

This is not really news. It was inevitable. There is nothing miraculous about what Japan Inc. has done for the past 25 years. It was impossible for GM to hold onto 50% market share. The market will settle out with GM in the 20-22% range, Toyota around 15%, Ford and Honda slightly below that, then the rest of the pack around 10%. That will reflect more of the picture that exists in the rest of the world.

Toyota is merely recognizing this and is putting the brakes on expansion to avoid the spectre of over capacity. That, and they are also realizing it is a lot more challenging to play with the big boys than they thought.

This is not really news. It was inevitable. There is nothing miraculous about what Japan Inc. has done for the past 25 years. It was impossible for GM to hold onto 50% market share. The market will settle out with GM in the 20-22% range, Toyota around 15%, Ford and Honda slightly below that, then the rest of the pack around 10%. That will reflect more of the picture that exists in the rest of the world.

Toyota is merely recognizing this and is putting the brakes on expansion to avoid the spectre of over capacity. That, and they are also realizing it is a lot more challenging to play with the big boys than they thought.

Actually the reason TOYOTA is putting the brakes on US manufacturing expansion is because the undervalued yen makes it cheaper to export cars directly from JAPAN plus they don't have to deal with healthcare issues since Japan has government subsidized healthcare. I don't know what you mean by Toyota challenging the big boys since TOYOTA already is the largest automaker in the world and second largest in the US.

Actually the reason TOYOTA is putting the brakes on US manufacturing expansion is because the undervalued yen makes it cheaper to export cars directly from JAPAN plus they don't have to deal with healthcare issues since Japan has government subsidized healthcare. I don't know what you mean by Toyota challenging the big boys since TOYOTA already is the largest automaker in the world and second largest in the US.

And how long have they been largest automaker in the world, my friend? That is what I mean by "playing with the big boys." Ford and GM have been doing it for 75 years; longer than Toyota has even existed. Toyota was an also-ran company until maybe 20 years ago, which is remarkable for them; however, considering the energy and the resources applied to the North American market by Japan Inc., none of this is surprising.

I'm favoriting this, because it'll come in useful everytime I have some argument with some butt-knocker about how Toyota is all about North America.

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

Latest News

Who's Online (See full list)

  • There are no registered users currently online

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.