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November 2007 Sales


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Chevrolet light vehicle sales for November (up to Class 3 trucks) totalled 150,364 (-11.40%). At Toyota (which only sells light vehicles and not even Class 2 and 3 trucks) November sales totalled 162,722 (+2.21%), excluding Scion. For the year, Toyota still trails Chevrolet by a good margin 1,980,567 (+5.75%) v. 2,066,273 (-6.58%). Light vehicle sales at Ford were 146,455 (-1.83%) for Nov. and 1,934,417 (-15.51%) for the year so far.

Brand	   Nov 07  % chg	 2007 YTD   %chg
Chevrolet  150,364  -11.40%  2,066,273   -6.58%
Toyota	 162,722   +2.21%  1,980,567   +5.75%
Ford	   146,455   -1.83%  1,934,417  -15.51%
Edited by thegriffon
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This is the same trend I warned about in May. GM needs to get its act together on Chevrolet. Far better to deemphasize Saturn, Saab and Pontiac while piling some cash into shortening Malibu's, Impala's, Aveo's and Cobalt's lifecycles:

Wake up GM: the Toyota nameplate is getting closer and closer to outselling Chevrolet! Only about 10,000 unit difference in April.

Trying to save Buick and Pontiac isn't worth Chevrolet falling behind Toyota in sales.

Save Chevrolet before it's too late!!!

Chevrolet light vehicle sales for November (up to Class 3 trucks) totalled 150,364 (-11.40%). At Toyota (which only sells light vehicles and not even Class 2 and 3 trucks) November sales totalled 162,722 (+2.21%), excluding Scion. For the year, Toyota still trails Chevrolet by a good margin 1,980,567 (+5.75%) v. 2,066,273 (-6.58%). Light vehicle sales at Ford were 146,455 (-1.83%) for Nov. and 1,934,417 (-15.51%) for the year so far.

Brand       Nov 07  % chg     2007 YTD   %chg
Chevrolet  150,364  -11.40%  2,066,273   -6.58%
Toyota     162,722   +2.21%  1,980,567   +5.75%
Ford       146,455   -1.83%  1,934,417  -15.51%

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Thank you now I see. So Chevrolet is still Americas nu. 1 brand? Ahh then what is the sales fight for nu. 1 automaker for when GM I sure sells more cars in the USA than Toyota right? Or is it for world wide? When the say Toyota could become the biggest automaker? Someone care to explain?

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GM is not in danger of losing its #1 NA sales status anytime soon. That's not the issue, yet. What's more important is Chevrolet's trend of losing market share while the Toyota brand (Toyota Motor Sales USA minus Scion minus Lexus) increases its sales and market share. People like a winner that's why Chevrolet was America's "default" choice for so many years. The average car buyer could care less about "GM" versus "Toyota Motor." They look at nameplates.

Thank you now I see. So Chevrolet is still Americas nu. 1 brand? Ahh then what is the sales fight for nu. 1 automaker for when GM I sure sells more cars in the USA than Toyota right? Or is it for world wide? When the say Toyota could become the biggest automaker? Someone care to explain?
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