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August 2008 Sales: Nissan North America

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Nissan North America Announces August Sales
Sept 3rd /PRNewswire/
Link to Press Release



FRANKLIN, Tenn., Sept. 3 /PRNewswire-FirstCall/ -- Nissan North
America, Inc. (NNA) today reported August 2008 sales of 108,493 units
versus 95,527 units a year ago, an increase of 13.6 percent. Sales of
Nissan Division vehicles increased 14.2 percent, while sales of Infiniti
Division vehicles increased by 8.0 percent.


NISSAN HIGHLIGHTS

-- Nissan vehicles saw sales of 97,417 units in August compared with
August 2007's 85,275 units sold, a 14.2 percent increase.

-- The Xterra SUV and Frontier midsize pickup led a strong month for
truck sales, with increases of 76.9 percent and 55.5 percent, respectively,
over year-ago levels.

-- With the introduction of the seventh-generation Maxima, sales for
the model were strong, reaching 5,484 units, exceeding prior year by 15.5
percent.

-- The all-new Nissan GT-R enjoyed a strong launch with sales of 484
units in August.

-- Sales of Nissan cars combined for 49,394 units, an increase of 0.6
percent from the prior year, while truck sales increased 32.7 percent to
48,023 units.

INFINITI HIGHLIGHTS

-- Infiniti sales for August grew to 11,076 units from 10,252 units, an
increase of 8.0 percent.

-- Sales of the EX totaled 1,645 units, the strongest posting for the
new nameplate since its launch in December 2007.

-- Sales of the FX sport crossover reached 1,581 units, an increase of
27.3 percent compared with August 2007.

NNA INFORMATION

-- Combined sales for Nissan and Infiniti of 108,493 units, compared
with last August's sales of 95,527 units, marking an increase of 13.6
percent.

-- To ensure consistency in our global sales reporting, Nissan North
America calculates monthly variances on a straight-percentage basis,
unadjusted for the number of selling days in the month. This August had 27
selling days, as did August 2007.

In North America, NNA's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. More information on NNA and the complete
line of Nissan and Infiniti vehicles can be found online at
http://www.nissannews.com.



NISSAN DIVISION
     SALES
                      August   August   Monthly    CYTD     CYTD      CYTD
                       2008     2007   % Change    2008     2007    % Change
    Nissan Division
     Total            97,417    85,275    14.2  643,939   635,210     1.4
    Versa              8,015     8,454    -5.2   62,341    53,865    15.7
    Sentra             9,207     9,076     1.4   79,288    75,616     4.9
    Altima            25,298    25,434    -0.5  207,733   190,151     9.2
    Maxima             5,484     4,748    15.5   31,618    34,758    -9.0
    350Z                 906     1,380   -34.3    8,278    13,916   -40.5
    GT-R                 484        NA      NA      631        NA      NA
    Total Car         49,394    49,092     0.6  389,889   368,306     5.9
    Frontier           9,140     5,878    55.5   39,339    45,257   -13.1
    Titan              5,871     6,985   -15.9   27,028    45,766   -40.9
    Xterra             8,208     4,639    76.9   28,345    34,596   -18.1
    Pathfinder         6,792     6,633     2.4   28,569    41,811   -31.7
    Armada             2,178     2,959   -26.4   12,506    21,257   -41.2
    Rogue              6,639        NA      NA   49,998        NA      NA
    Murano             5,071     6,580   -22.9   51,610    57,448   -10.2
    Quest              4,124     2,509    64.4   16,655    20,769   -19.8
    Total Truck       48,023    36,183    32.7  254,050   266,904    -4.8
    North American
     Produced         84,317    77,315     9.1  533,422   563,846    -5.4
    Car               48,004    47,712     0.6  380,980   354,390     7.5
    Truck             36,313    29,603    22.7  152,442   209,456   -27.2
    Import            13,100     7,960    64.6  110,517    71,364    54.9
    Car                1,390     1,380     0.7    8,909    13,916   -36.0
    Truck             11,710     6,580    78.0  101,608    57,448    76.9

    INFINITI DIVISION
     SALES
                      August   August   Monthly    CYTD     CYTD      CYTD
                       2008     2007   % Change    2008     2007    % Change
    Infiniti Division
     Total            11,076    10,252     8.0   82,194    83,574    -1.7
    G Sedan            4,014     4,349    -7.7   32,222    37,640   -14.4
    G Coupe            1,847     1,826     1.2   15,086     9,492    58.9
    M                  1,221     1,658   -26.4   10,968    15,034   -27.0
    Q45                    0         0      NA        0        21  -100.0
    QX56                 768     1,176   -34.7    5,914     7,633   -22.5
    EX                 1,645        NA      NA    9,010        NA      NA
    FX                 1,581     1,242    27.3    8,995    13,752   -34.6
    Total Car          7,082     7,833    -9.6   58,275    62,187    -6.3
    Total Truck        3,994     2,419    65.1   23,919    21,387    11.8

    COMBINED NISSAN AND
     INFINITI SALES
                      August   August   Monthly    CYTD     CYTD      CYTD
                       2008     2007   % Change    2008     2007    % Change
    TOTAL VEHICLE    108,493    95,527    13.6  726,133   718,784     1.0
    Total Car         56,476    56,925    -0.8  448,164   430,493     4.1
    Total Truck       52,017    38,602    34.8  277,969   288,291    -3.6
    Selling Days          27        27              206       205

    *All numbers include Hawaii. * One QX4 was sold in August 2007.

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Wow, what an increase.

Did they launch a new Xterra or Frontier? The increase in sales in those models seems odd given the move towards fuel efficient vehicles.

The three all-new models (Rogue, EX, and GT-R) really help the percentage increase.

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Apparently gigantic incentives on the SUV/trucks too.

Nissan's "bread and butter" vehicles are all very strong (Versa, Sentra, Altima, Maxima).

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Apparently gigantic incentives on the SUV/trucks too.

Nissan's "bread and butter" vehicles are all very strong (Versa, Sentra, Altima, Maxima).

Other than Maxima, all other vehicles that gained sales are trucks (Quest Included), hmmm. Rogue is doing really well in the consumer and rental market.

Last time around a local dealer was offering $11K off on Armada and Titan. More than even the Turd, which was offered $10K off the hood.

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