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September 2008 Sales: Nissan North America

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Nissan North America Announces September Sales

Oct. 1 /PRNewswire/

Link to Press Release

FRANKLIN, Tenn., Oct. 1 /PRNewswire-FirstCall/ -- Nissan North America,

Inc. (NNA) today reported September 2008 sales of 59,565 units versus

94,269 units a year ago, a decrease of 36.8 percent. Sales of Nissan

Division vehicles declined 38.4 percent, while sales of Infiniti Division

vehicles fell by 24.1 percent.

NISSAN HIGHLIGHTS

-- Nissan vehicles saw sales of 51,786 units in September compared with

September 2007's 84,019 units sold, a 38.4 percent decrease.

-- The all-new Maxima sports sedan had a strong month, with sales of

4,996 units in September.

-- The GT-R continues to perform well, with sales of 421 units.

INFINITI HIGHLIGHTS

-- Infiniti sales for September were 7,779 units, down from 10,250

units a year ago, a decline of 24.1 percent.

NNA INFORMATION

-- Combined sales for Nissan and Infiniti of 59,565 units, compared

with last September's sales of 94,269 units, marked a decrease of 36.8

percent.

-- In a challenging environment, Nissan's sales for the second quarter

of the fiscal year, which is July-September, totaled 263,377 units.

Compared to prior year, sales were down 5.1 percent. Sales for the first

half of the fiscal year were 515,953 units, a decrease of 3.4 percent from

a year ago.

-- To ensure consistency in our global sales reporting, Nissan North

America calculates monthly variances on a straight-percentage basis,

unadjusted for the number of selling days in the month. This September had

24 selling days, and September 2007 had 25 selling days.

In North America, NNA's operations include automotive styling,

engineering, consumer and corporate financing, sales and marketing,

distribution and manufacturing. More information on NNA and the complete

line of Nissan and Infiniti vehicles can be found online at

http://www.nissannews.com.

NISSAN DIVISION SALES
                       September September  Monthly   CYTD     CYTD     CYTD
                          2008      2007   % Change   2008     2007   % Change
    Nissan Division
     Total               51,786    84,019    -38.4   695,725  719,229   -3.3
    Versa                 6,279     7,098    -11.5    68,620   60,963   12.6
    Sentra                5,348     8,108    -34.0    84,636   83,724    1.1
    Altima               16,043    27,871    -42.4   223,776  218,022    2.6
    Maxima                4,996     6,179    -19.1    36,614   40,937  -10.6
    350Z                    524     1,199    -56.3     8,802   15,115  -41.8
    GT-R                    421        NA       NA     1,052       NA     NA
    Total Car            33,611    50,455    -33.4   423,500  418,761    1.1
    Frontier              1,534     5,480    -72.0    40,873   50,737  -19.4
    Titan                 2,872     5,193    -44.7    29,900   50,959  -41.3
    Xterra                1,361     4,040    -66.3    29,706   38,636  -23.1
    Pathfinder            1,079     7,084    -84.8    29,648   48,895  -39.4
    Armada                  999     2,758    -63.8    13,505   24,015  -43.8
    Rogue                 5,054       832    507.5    55,052      832     NA
    Murano                4,866     5,777    -15.8    56,476   63,225  -10.7
    Quest                   410     2,400    -82.9    17,065   23,169  -26.3
    Total Truck          18,175    33,564    -45.8   272,225  300,468   -9.4
    North American
     Produced            40,921    76,211    -46.3   574,343  640,057  -10.3
    Car                  32,666    49,256    -33.7   413,646  403,646    2.5
    Truck                 8,255    26,955    -69.4   160,697  236,411  -32.0
    Import               10,865     7,808     39.2   121,382   79,172   53.3
    Car                     945     1,199    -21.2     9,854   15,115  -34.8
    Truck                 9,920     6,609     50.1   111,528   64,057   74.1


    INFINITI DIVISION SALES
                       September September  Monthly    CYTD     CYTD    CYTD
                          2008      2007   % Change    2008     2007  % Change
    Infiniti Division
     Total                7,779    10,250    -24.1    89,973   93,824   -4.1
    G Sedan               2,676     3,841    -30.3    34,898   41,481  -15.9
    G Coupe               1,121     2,491    -55.0    16,207   11,983   35.2
    M                     1,077     1,380    -22.0    12,045   16,413  -26.6
    Q45                       0         1       NA         0       21     NA
    QX56                    445     1,150    -61.3     6,359    8,783  -27.6
    EX                    1,279        NA       NA    10,289       NA     NA
    FX                    1,181     1,386    -14.8    10,176   15,138  -32.8
    Total Car             4,874     7,713    -36.8    63,149   69,900   -9.7
    Total Truck           2,905     2,537     14.5    26,824   23,924   12.1


    COMBINED NISSAN AND INFINITI SALES
                      September September   Monthly    CYTD     CYTD    CYTD
                          2008      2007   % Change    2008     2007  % Change

    TOTAL VEHICLE        59,565    94,269    -36.8   785,698  813,053   -3.4
    Total Car            38,485    58,168    -33.8   486,649  488,661   -0.4
    Total Truck          21,080    36,101    -41.6   299,049  324,392   -7.8
    Selling Days             24        25                230      230

    *All numbers include Hawaii. *

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Wow. That is an incredibly large drop, even compared to everyone else (I figured Nissan would be on the better side of the negative last month). Did Nissan dealers just close down for a week nationwide?

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For as few crossovers/SUVs as Nissan sells, they have far too many.

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wow.

altima in particular. terrible drop.

Things must be really bad when the Altima drops like that. The Maxima also dropped, even though it is brand new.

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Things must be really bad when the Altima drops like that. The Maxima also dropped, even though it is brand new.

True, but the 2008 Maxima was heavily fleeted. The new for 2009 Maxima isn't (at least at the moment). I still like the new Maxima even after the newness has worn off. I'm waiting to see the new LaCrosse in the flesh before making any decisions. We'll see how that comparison turns out soon enough.

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sentra and versa tanking is amazing. i thought the sentra was on the uptick? its a crappy car, but i thought it was selling again.

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Overall, I am happy to see this. IMHO Nissan builds crappy cars, and I wish them all the declne they can find.

Chris

Edited by 66Stang
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There obviously were more than a couple of dealerships last month that took delivery of Titans, Armadas, and Quests with absolutely none moving out the door. Inventory levels probably suck all over.

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