LosAngeles

Chevrolet teams up with Slum Village

5 posts in this topic

This might be pretty hot...cars and a Hip-Hop group that are worthy...

http://www.barakentertainment.com/

Barak Records also just finalized a deal in which T-3 and Elzhi will be appearing in nationally televised spots for Chevrolet and there new line of 2006 Impala and HHR automobiles. The homegrown union will include an integrated campaign with a music video feel, using Slum’s “Ez Up” single; which will include an “Ez Up” Motor City remix and remixed lyrics. This deal is a very hip one for Chevrolet and one that will warrant intensive media coverage; radio spots will start airing in mid-October, with national TV spots running in early November, as Chevy and Slum Village bring the American Revolution home to Detroit.


Realplayer (short version 0:28 & long version 0:55):
http://www.3030media.net/nov05/11152005-sl...lchevy_short.rm
http://www.3030media.net/nov05/11152005-slumvilchevy_long.rm

WMP (short version 0:28 & long version 0:55):
http://www.3030media.net/nov05/11152005-sl...chevy_short.wmv
http://www.3030media.net/nov05/11152005-sl...lchevy_long.wmv

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That actually wasn't too bad...very tastefully done. It didn't feel forced or cheesy like these ads sometimes do. I like how they had the '64 in there too. Edited by mustang84

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