Rumorpile: Dodge Getting A Durango SRT8?

[William Maley]

Rumorpile: Dodge Getting A Durango SRT8?

William Maley - Editor/Reporter - CheersandGears.com

September 21, 2011

With the introduction of the Jeep Grand Cherokee SRT8, Chrysler's SRT Group is wondering if they should share the love with the Jeep's platform mate, the Dodge Durango.

Chrysler isn't saying anything but a source tells Inside Line a Durango SRT8 is being seriously considered. It will have the 470 HP 6.4-liter Hemi V8, adjustable suspension, all-wheel-drive system, and huge Brembo brakes.

And that's where the idea of the Durango SRT8 begins to hit the skids. All the hardware in the Grand Cherokee SRT8 has boosted the pricetag to $54,470 and has cause some heat. In a recent web chat, SRT CEO Ralph Gilles says the company is planing to "decouple" some of the features to reduce the price of the Grand Cherokee.

Also, sales of the Durango R/T have been disappointing. Of the 30,227 Durangos sold when the R/T was launched in March, only 2,418 have been R/Ts.

But if the Durango SRT8 is given the green light, it could arrive to dealer showrooms in 2013.

Source: Inside Line

[loki]

and it's competition would be the trailblazer ss.... oh, wait.

[FAPTurbo]

Why?

The Cherokee SRT-8 is perceived to be a better product, that has status and established cachet. A 54K Durango is Duwrongo.

[MyerShift]

Shouldn't be cutting out features to match a price point. Either people will pay for a superiorly engineered vehicle or they won't because they don't actually have the money or business to do so.