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William Maley

Industry News: There's A Pickup Truck Sales War

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William Maley

Staff Writer - CheersandGears.com

September 16, 2012

If you're in the market for a pickup truck, there is some very good news for you. Truck manufacturers are offering rebates ranging from $1,500 to $4,500.

So why the large rebates? Well, part of it is to make room for the 2013 models. The other part is due in part to GM. GM's supply of pickup trucks has been growing and growing due in part to the company making sure they have enough supply when they shut down their plants to retool. GM is stuck between a rock and hard place on trying to make sure they have the right amount of trucks.

Starting after Labor Day, GM started their semiannual truck promotion which offers rebates on trucks up $3,500 or $4,500 with a trade. This is a surprise since the promotion usually starts in October.

"They've pulled forward truck month, so we get both September and October, and they're putting a lot of cash on the hoods. With a little participation from the client, I think we'll be fine," said Chris Haydocy, a Buick-GMC dealer in Columbus, Ohio

Not to be outdone, Ford, Ram, and Toyota have introduced rebates and incentives to bring people into one of their trucks.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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      A larger, more steeply angled rear roof spoiler increases downforce to support the Focus ST’s driving dynamics. A twin exit tailpipe configuration borders the aggressively styled rear diffuser element, and improves practicality by delivering the towing capability that was prevented by the centre-exit tailpipes of the previous generation Focus ST. The Performance Pack also adds red brake callipers.
      Exterior colour options chosen to emphasise the Focus ST’s dynamic styling include exclusive Ford Performance Blue and Orange Fury, alongside Frozen White, Magnetic grey, Race Red, Ruby Red and Shadow Black. Bold alloy wheel options include 18-inch Dark Sparkle and Magnetite designs, with a 19-inch wheel also offered in Magnetite.
      The Focus ST also benefits from the comprehensive range of sophisticated Ford driver assistance technologies that have helped the all-new Focus win 13 awards and a 5-star safety rating since going on sale in 2018.
      Seamlessly integrated technologies that enable an intuitive, stress-reducing and refined driving experience include:
      Adaptive Cruise Control now enhanced with Stop & Go, Speed Sign Recognition and Lane-Centring for effortlessly negotiating stop-start traffic Ford’s Adaptive Front Lighting System with new camera-based predictive curve light and sign-based light that pre-adjust headlamp patterns for improved visibility by monitoring bends in the road and – for the first time in the industry – road signs Active Park Assist 2 that operates gear selection, acceleration and braking in addition to steering, to enable fully-automated manoeuvres at the push of a button Ford’s first Head-up display to be offered in Europe, helping drivers focus their attention on the road ahead Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions Ford’s SYNC 3 connectivity system allows drivers to control audio, navigation and climate functions plus connected smartphones using simple voice commands supported by an 8-inch colour touchscreen. The system provides Apple CarPlay and Android Auto™ compatibility free of charge, and available FordPass Connect embedded modem technology turns the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices
      “Our target was to deliver an all-new Focus ST that is as effortless to drive day-to-day as the rest of the Focus line-up,” Roeks said. “The model’s comprehensive range of technologies means customers gain exhilarating ST performance without sacrifice.”
      The all-new Focus ST will go on sale across Europe in summer 2019.

      View full article
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