Jump to content

Mini News: BMW Board Member Would Like To See MINI To Pare Down Its Lineup


William Maley

Recommended Posts

With every new generation of MINI, the lineup has grown and grown. In the first-generation, there was three models. Now, the lineup consists of seven models. However, a BMW board member wants to see MINI cut back the number of models it has.

Peter Schwarzenbauer, BMW board member for Mini and Rolls-Royce tells Autocar that he would like to see brand to pare down the lineup as he believes the rapid expansion is hurting the brand. He said BMW had to be “sensitive about the number of variants and about size. It is better to go in a different direction to concentrate on doing less but better”.

What would Schwarzenbauer's MINI lineup look like? It would comprise of what Schwarzenbauer calls his ‘hero cars' which include a three-door hatch, a convertible, and a SUV.

“Each model must be a hero in its own market and have the trademark personality, style and go-kart handling,” Schwarzenbauer said.

By reducing the amount of models in MINI's lineup, Schwarzenbauer says this will allow Mini’s research and development to concentrate more on improving design and quality.

Source: Autocar

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


View full article

Link to comment
Share on other sites

WOW, they all look the same except for the 4 door long version is clearly identifiably different from the rest.

Clear distinct versions would help along with quality. Coworker bought his and has had it in the shop as much as he has had it home. Way to many problems for a small auto.

Link to comment
Share on other sites

Kudos to him for wanting to protect the brand. While he's at it, he might want to think about what to do next with the sheetmetal. Do they keep rehashing the same 40-ish year-old look, or do they update it to try and keep it relevant?

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



  • Social Stream

  • Similar Content

    • By Drew Dowdell
      Dec. 2019    Dec. 2018           %

      i3                                                          214               356       40.0%

      i8                                                            51                 97      -47.4%

      2 Series                                               765               718          6.5%

      3 Series                                            5,245            3,184        64.7%

      4 Series                                               891            1,916      -53.5%

      5 Series                                            2,733            4,756      -42.5%

      6 Series                                                    8               330      -97.6%

      7 Series                                               763               983      -22.4%

      8 Series                                            1,066               223     378.0% Z4                                                         233                   0         0.0% X1                                                     1,788            3,411      -47.6% X2                                                     1,093            1,454      -24.8% BMW passenger cars                  14,850          17,428      -14.8%

      YTD Dec. 2019  YTD Dec. 2018          %

      4,854                    6,117         -20.6%

      1,102                       772          42.7%

      8,015                    9,208         -13.0%

      47,827                 44,578             7.3%

      18,621                 31,379         -40.7%

      38,709                 43,937         -11.9%

      1,139                    3,762         -69.7%

      8,823                    8,271             6.7%

      4,410                       223      1877.6%

      2,941                           4  73425.0%

      17,815                 29,060         -38.7%

      11,293                 16,154         -30.1%

      -14.4%

      X3                                                     8,090            8,511        -4.9% X4                                                     1,333               612     117.8% X5                                                     7,757            7,323          5.9% X6                                                        557               483       15.3% X7                                                     3,159                   0         0.0% BMW light trucks                          20,896          16,929        23.4%

      70,110                 61,351          14.3%

      8,758                   4,323        102.6%

      54,595                 45,013          21.3%

      4,240                   6,862         -38.2%

      21,574                           0            0.0%

      159,277               117,549          35.5%

      BMW brand                                      35,746            34,357           4.0%

      324,826               311,014            4.4%

      Cooper /S Hardtop 2 Door                  594               760      -21.8%

      Cooper /S Hardtop 4 Door                  450               448          0.4% Cooper /S Convertible                         247               134       84.3% Cooper /S Clubman                             323               277       16.6% Countryman                                         696            1,178      -40.9% MINI brand                                       2,310            2,797      -17.4%

      8,462                    9,950         -15.0%

      6,065                    6,450           -6.0%

      4,031                    5,334         -24.4%

      3,565                    4,385         -18.7%

      13,969                 17,565         -20.5%

      36,092                 43,684         -17.4%

      TOTAL BMW of North

      America, LLC                                  38,056            37,154           2.4%

       

      360,918               354,698            1.8%

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...