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June 2014: Toyota Motor Sales


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Toyota Division is No. 1 Retail Brand In First Half of 2014

  • Camry and Corolla lead their segments in first six months of 2014; Lexus up over 10 percent in June

TORRANCE, Calif. (July 1, 2014) – Toyota, Scion and Lexus today reported total June 2014 sales results of 201,714 units, an increase of 11.9 percent from June 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 24 selling days in June 2014 versus 26 selling days in June 2013, sales increased 3.3 percent from year-ago month.
 
For the first half of the year, Toyota, Scion and Lexus reported sales of 1,165,607 units. With 152 selling days in the first half of 2014 versus 153 selling days during the same period in 2013, sales are up 5.8 percent on a DSR basis.  Unadjusted, sales were up 5.1 percent year-over-year.
 
Toyota division posted June 2014 sales of 178,196 units, up 11 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 2.5 percent over June 2013.  Calendar-year-to-date, Toyota division posted sales of 1,026,918 units, up 4.4 percent on a DSR basis and 3.7 percent volume-wise over the same period in 2013.  
 
“Sales in the first half of 2014 indicate a steadily recovering industry, and we expect this pace to increase as we move into the second part of the year,” said Bill Fay, Toyota division group vice president and general manager. "In June, Camry and Corolla posted double-digit gains as passenger cars showed renewed strength industry-wide.”
 
Lexus reported June sales of 23,518 units, a 19.3 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year. Calendar-year-to-date, Lexus division posted sales of 138,689 units, up 17.9 percent on a DSR basis and 17.1 percent volume-wise over the same period in 2013. 
 
“While the industry has been posting healthy gains, Lexus has been able to more than double the average growth rate with a combination of fresh new products, improving availability and industry-leading customer satisfaction practices,” said Jeff Bracken, Lexus group vice president and general manager. “The new Lexus IS and GX models were two of the industry's strongest performing products during the first six months of 2014.”
 
Other Highlights:

  • Camry up over 13 percent in June; up over 7 percent in first half
  • All-new Corolla up 17 percent with sales of nearly 31,000 units in June
  • Toyota and Lexus hybrids post sales of almost 28,000 units in June
  • Prius posts sales of 18,649 units in June
  • Toyota division trucks flat in June; up 7.8 percent in first half
  • All-new RAV4 increased 5.1 percent in June; up almost 16 percent in first half
  • All-new Highlander up 4.2 percent in June; up nearly 17 percent in first half
  • 4Runner up 41.7 percent in June; up about 39 percent in first half
  • All-new Tundra posts sales of almost 9,000 units in June; up 12.5 percent in first half
  • Tacoma posts sales of more than12,000 units in June
  • All-new Lexus IS increased 105 percent in June; up over 118 percent in first half
  • Lexus ES posts sales of more than 5,500 units in June
  • Lexus luxury utility vehicles up 6.5 percent in June; up 14 percent in first half
  • Lexus RX posts sales of 8,426 units in June; up over 3 percent in first half
  • Lexus GX posts triple-digit gains for the eighth month in a row; up over 130 percent in first half

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Camry and Corolla prove that vanilla is the best selling ice cream flavor.   Although I have to say, the current Camry isn't bad, it has sort of a sporty look in the front (way better than the Jelly Bean Camry of 5-10 years ago) and the interior is pretty roomy.  I'd take a Fusion or Sonata/Optima or Mazda 6 over a Camry, but most buyers in the "white good" family car segment buy either on the deal or the name, and that Camry name gets people to buy it by default. 

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Camry and Corolla are the true LEMMINGS car of the 21st century. Plain boring, a car that should have auto drive so you can sleep since there is nothing there to inspire you to enjoy driving.

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Camry and Corolla are the true LEMMINGS car of the 21st century. Plain boring, a car that should have auto drive so you can sleep since there is nothing there to inspire you to enjoy driving.

One could say the same for the mainstream Nissan lineup as well.

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      This Camry is in your face about its sporting potential. It comes with a front splitter, side skirts, a distinct rear spoiler, and 19-inch TRD wheels with a matte black finish. I found it to be a bit much and wished Toyota offered a package that got you the goodies for the suspension and exhaust system while keeping the looks of a standard Camry. A sleeper of sorts. TRD models come with small touches inside such as red seatbelts, red stitching on the seats and dash; leather-wrapped steering wheel, and TRD floor mats. Otherwise, it is your standard Camry interior. Power comes from a 3.5L V6 with 301 horsepower and 267 pound-feet of torque. Yes, that's the same output as the Camry XLE V6 I drove earlier. But what TRD has done is added a new exhaust system that provides a nice growl. I'll admit I was surprised when I blipped the throttle at a stoplight and heard what came out. This is an engine you have to work slightly to get into its sweet spot of power - around the mid-range on the rpm band. But once you do, the engine delivers a smooth punch of power. I do wish the six-speed automatic wouldn't try to go into the highest gear ASAP to maximize fuel economy. Where TRD worked their magic is with the suspension. The car is lower than a standard Camry, along with being stiffer thanks to thicker underbody braces, stabilizer bars, and shocks. On a winding road, the Camry TRD feels much more athletic than the standard Camry with minimal body and a set of summer tires providing excellent grip. The only downside is the steering which needs a bit more weight. Ride quality is a bit more firm than a standard Camry, but the suspension does a decent job of minimizing the bumps and impacts. To top it all off, Toyota has priced the Camry TRD at a surprising point. With the two-tone paint on my tester, it comes at $32,920 - making this the cheapest way to get a V6 in a Camry. The added bonus is that the TRD is also the most fun you can have in Camry.
      ES 350 F-Sport
      Lexus takes a more sedate approach with the ES F-Sport with a mesh grille insert, new wheels, and a small lip spoiler. I think if they went overboard with the sporty touches, it would ruin the elegance of the standard ES design. I will say the grey on my tester makes the F-Sport kind of look somewhat bland. Going with either the blue or red helps it stand out. Under the hood is the same 3.5L V6 found in other ES 350s, producing 301 hp and 267 lb-ft. The behavior is similar to what I found in the Camry, needing to work it before a smooth rush of power comes on. The transmission doesn't have the same programming as the Camry's with trying to maximize fuel economy. It is ready to downshift at a moment's notice. I've praised the standard ES for making a real leap forward in handling as there is less body motion on windy roads when compared to the previous model. The F-Sport takes that a step further with a revised suspension and optional adaptive dampers - which my car had. Slip the drive mode into Sport+ and ES transforms into something that you can pilot with confidence on a twisty stretch of road. The dampers firm up to make body roll non-existent, and the steering feels more weighty when turning. When you decide to stop having fun and turn the drive knob to either normal or comfort, the F-Sport transforms a standard ES with a smooth and quiet ride. The price? Base is $44,635 and this fully-loaded tester comes in at $53,950 with destination. A bit hard to swallow when you consider that the Avalon TRD offers similar performance for slightly less money. But not everyone wants a sedan that screams "look at me", and thats where the ES 350 F-Sport shines. It may be sporty, but it keeps quiet about its intentions. Disclaimer: Toyota and Lexus Provided the vehicles, Insurance, and One Tank of Gas
      Year: 2020
      Make: Toyota
      Model: Camry
      Trim: TRD
      Engine: 3.5L DOHC 24-Valve VVT-iW V6
      Driveline: Eight-Speed Automatic, Front-Wheel Drive
      Horsepower @ RPM: 301 @ 6,600
      Torque @ RPM: 267 @ 4,700
      Fuel Economy: City/Highway/Combined - 22/31/25
      Curb Weight: 3,572 lbs
      Location of Manufacture: Georgetown, KY
      Base Price: $31,040
      As Tested Price: $32,920 (Includes $995.00 Destination Charge)
      Options:
      Two-Tone Midnight Black Metallic Roof and Rear Spoiler - $500.00
      Special Color - $425.00
       
      Year: 2020
      Make: Lexus
      Model: ES 350
      Trim: F-Sport
      Engine: 3.5 DOHC 24-Valve VVT-iW V6
      Driveline: Eight-Speed Automatic, Front-Wheel Drive
      Horsepower @ RPM: 302 @ 6,600
      Torque @ RPM: 267 @ 4,700
      Fuel Economy: City/Highway/Combined - 22/31/25
      Curb Weight: 3,649 lbs
      Location of Manufacture: Georgetown, KY
      Base Price: $44,635
      As Tested Price: $53,950 (Includes $1,025.00 Destination Charge)
      Options:
      Navigation/Mark Levinson Audio Package - $2,900.00
      Triple Beam LED Headlights - $1,515.00
      Blind Spot Monitor w/Rear Cross Traffic Alert and Intuitive Parking Assist w/Auto Braking - $1,065.00
      Adaptive Variable Suspension - $750.00
      Hands-Free Power Open/Close Trunk - $550.00
      10.2-inch Head-Up Display - $500.00
      Illuminated Door Sill - $400.00
      Power Rear Sunshade - $210.00
      F Sport Heated Leather Steering Wheel with Windshield Wiper Deicer and Fast Response Interior Heater - $180.00
      Door Edge Guard - $145.00
      Wireless Charger - $75.00

      View full article
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