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William Maley

Toyota News: Chief Engineer for Toyota 86 Dreams Of A Dedicated Performance Brand, Successors to Iconic Sports Cars

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Tetsuya Tada, the man behind the Toyota 86 coupe (and sister models Subaru BRZ and Scion FR-S) has some dreams that he would like the Japanese brand to take on.

 

One thing Tada-san is adamant Toyota should do is launch a dedicated high-performance brand.

 

“BMW has its M Division, Mercedes-Benz has Mercedes-AMG, Audi has quattro GmbH, so they have a stance of a sports car, but Toyota hasn’t,” Tada-san told CarAdvice.

 

“So I would like to build that major sports car brand within Toyota, like BMW’s M.”

 

The closest thing Toyota has at the moment is their TRD (Toyota Racing Development) arm. But Tada points to Gazgoo Racing - the group behind the racing efforts of the Lexus LF-A and Toyota 86 - as a possibility to reach this goal.

 

“BMW and M and Audi and quattro GmbH used to be like the Toyota relationship with Gazoo – it wasn’t really one body, it was two separate things. But because of the time and the continuous effort, now they are together. So, I’m wishing that Toyota puts effort continuously, and then someday later, Toyota and Gazoo will be one body. The important thing is to keep putting in the effort and continue – never give up,” said Tada-san.

 

Tada-san is also working on encouraging Toyota to build more vehicles with passion - see the upcoming Lexus LC 500 as an example. He is very much aware of the ‘opportunity’ to build a flagship sports car - the rumored Supra.

 

“We’re putting all the effort into making it happen. There is so much gossip about it may be happening or it may be produced, but amongst Toyota Motor Corporation (TMC), much of the things people think, have already been tried. But trying [‘things’] and trying to reach production, are two different things. So, of the ideas from our team, maybe one tenth is the production car.”

 

Toyota and BMW currently have a partnership of developing various things, including a sports car platform. Rumor has it that next-generation BMW Z4 will share its platform with the Supra.

 

Finally, Tada-san revealed what he would like to do as a dream project.

 

“I would prefer a new Celica GT4 – turbo, four-wheel drive. [it’s a] really fun car and really fast. And [it was fast on] every type of road. [A new one is definitely] one of my dreams.”

 

Source: CarAdvice


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This would go a long way to reduce their current image of just plain jane, boring reliable auto's. They need to move towards this sooner rather than later.

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Seriouslly... until you can actually build a new Celia and Supra... just stop with the extra performance brand...

 

And you ALREADY HAVE a performance brand, it's called TRD!!!

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I think they have forgotten how to build a performance car.  Even when you look at Lexus, the F-sport cars are mostly just trim packages with wheels and body moldings.  Their big gun engine in the GS F and RC F is a V 8 with 387 lb-ft of torque.  A 5 liter liter V8 with 460 or 470 hp whatever it makes is pretty awesome for a smaller car, or mid-level product, but that is their range topper.  When Cadillac and the Germans have near 600 hp and torque in cars.   It is a mystery to me why Lexus hasn't put turbos on the 3.5 V6 or the 5.0 V8 yet.   Even Fusions, Malibus and Sontas are turbocharged now, this isn't some exclusive high dollar technology.

 

A 1990s Toyota Supra turbo could do 0-60 in 4.6 seconds with a 13.1 second 1/4 mile.  20 years later a GS-F is 0-60 in 4.4 seconds with a 12.9 second 1/4 mile. They aren't much further ahead now than they were in the 90s.  And when you look at Toyota brand itself, they have nothing that could hold a candle to the 90s Supra in terms of performance.  

 

Toyota is more bean counter driven than GM is.  Every product they make is bland, boring, reliable transportation, their 2.4 liter and 3.5 liter engine have been around over a decade with little change.  They just want to milk basic powertrains in basic sedans and crossovers for as long as possible.

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A Toyota Celica would sell much better than a Scion tC just on name alone.

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Seriouslly... until you can actually build a new Celia and Supra... just stop with the extra performance brand...

 

And you ALREADY HAVE a performance brand, it's called TRD!!!

Just realized, Toyota's Performance line is a turd. :o Wow, no wonder they want a new performance line.

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      Efficiency is Key
       
      There’s no question that fuel economy is high atop the list of must-haves for Yaris. When the direct-injection 1.5-liter engine is paired with the available 6-speed automatic transmission, the Yaris boasts an impressive 32 MPG in the city, 40 on the highway and 35 combined*. When paired with the six-speed manual gearbox offering, the Yaris provides 30 mpg in the city, 39 on the highway and 34 combined*.
       
      The sporty Yaris sedan is a blast to drive, thanks in large part to the engine and transmission offerings. The 1.5-liter DOHC four-cylinder engine pumps out 106 horsepower and 103 lb.-ft. of torque for plenty of pep to power onto highway onramps and seamlessly navigate workday traffic. The standard manual transmission features a compact, lightweight design with a short-throw shift for smooth, quick gear changes. The available automatic transmission aids in smooth starts while offering quick, precise shifts at higher speeds.
       
      Value Doesn’t Sacrifice Fun
       
      Yaris’ sporty handling is engineered into the chassis with effective use of high-tensile steel in the body and frame. The rigid chassis design is complemented with a pairing of stiff springs and MacPherson struts on the front suspension and a durable torsion beam suspension in the rear.
       
      The electronic power steering is designed for smooth, effortless operation. For more spirited driving, Sport Mode provides improved torque feel at the flip of a switch. Stopping duties are handled by ventilated discs up front and drum brakes in the rear. The braking system is tuned with a progressive experience when cornering, as the pedal offers a cushioned feel that gets progressively more rigid as G-force rises. The LE and XLE feature a unique 16-inch alloy wheel with new dark gunmetal finish.
       
      It’s What’s Inside that Counts
       
      Upping the ante on interior comfort and features, every Yaris features a 7.0-inch touchscreen multimedia system with voice recognition, remote interface, steering wheel controls and Bluetooth connectivity. The touchscreen also displays the standard backup camera. Belting out tunes in the cabin is a six-speaker sound system, and each Yaris includes available satellite radio with a 3-month complimentary SiriusXM® All Access trial. An integrated AM/FM antenna, auxiliary audio jack and USB port with iPod® connectivity are standard.
       
      Every Yaris comes equipped with a stylish instrumentation cluster that includes an analog speedometer, digital tachometer and incorporated trip meter. Cruise control also comes standard. Push button start is standard on all grades, and the L grade features a remote keyless entry system while both the LE and XLE are equipped with Smart Key System. Every Yaris is fitted with power windows with driver-side auto up/down and jam protection. A standard 60/40-split rear seat easily expands carrying capacity and versatility.
       
      Standard Safety System
       
      Every Yaris is equipped with an Active Safety System that includes Dynamic Stability Control (DSC), Traction Control System (TCS), Brake Assist (BA), Electronic Brake-Force Distribution (EBD), Anti-Lock Brake System (ABS) and a Brake Over-Ride System (BOS).
       
      The Yaris is also fitted with a Low-Speed Pre-Collision System, which scans the road ahead for potential vehicle collisions. If the system detects a potential frontal collision, an audio/visual alert and braking assistance are designed to automatically activate. Should the driver not respond, this system may automatically apply the brakes.
       
      A driver and front passenger airbag system and seat-mounted side airbags are standard, as are front and rear side curtain airbags. Other standard safety features include a Driver-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger belts. Lower Anchors and Tethers for Children (LATCH) is also standard on outboard rear seats with tethers and anchors on all rear seats. A Tire Pressure Monitor System (TPMS) also is equipped on all grades.

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