William Maley

June 2016: Mercedes-Benz USA

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Mercedes-Benz USA Reports Best-Ever June Sales Of 28,473, Up 1.5%

 

ATLANTA, July 1, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported June sales of 28,473 vehicles, which closes out the second-quarter at 162,777 year-to-date. Mercedes-Benz Vans also reported best-ever June sales with 3,085 units, and smart reported 407 units, bringing MBUSA grand total to 31,965 vehicles for the month, up 2.3% from last year.
 
"A major highpoint for June was the launch of the new E-Class," said Dietmar Exler, president and CEO of MBUSA. "This, along with the launch of several dream cars, will position us for a strong third quarter."
 
Mercedes-Benz volume leaders in June included the C-Class, GLE and E-Class (including the CLS) model lines. The C-Class took the lead at 6,867, followed by the GLE at 4,515. The new E-Class, which went on sale the last week of June, rounded out the top three with 4,292 units sold.
 
Mercedes-AMG high-performance models sold 1,597 units in June, up 56.4% from last year (1,021), with a total of 10,945 units sold year-to-date (up 81%).
 
Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 9,646 vehicles in June, an increase of 10.9% from last year (8,700). On a year-to-date basis, MBCPO sold 60,346 vehicles, an increase of 2.5%.
 

MERCEDES-BENZ USA 
Sales -- June 2016

 

Mercedes-Benz

Passenger Vehicles

Jun-16

Jun-15

Monthly %

YTD 2016

YTD 2015

Yearly %

             

B-CLASS

44

242

-81.8%

310

1,172

-73.5%

             

CLA

2,296

2,391

-4.0%

13,611

16,103

-15.5%

             

C-CLASS

6,867

8,316

-17.4%

37,305

43,337

-13.9%

             

E-CLASS/CLS

4,292

4,055

5.8%

22,458

25,053

-10.4%

             

S-CLASS

1,487

1,593

-6.7%

8,493

10,632

-20.1%

             

SLK

168

421

-60.1%

1,737

2,080

-16.5%

             

SL

191

303

-37.0%

1,798

2,201

-18.3%

             

AMG GT

79

106

-

678

607

-

             

*SLS AMG

-

4

-

1

27

-

             

GLA

1,750

2,177

-19.6%

12,815

12,313

4.1%

             

GLC/GLK

3,771

2,549

47.9%

23,391

13,835

69.1%

             

GLE/M-CLASS

4,515

3,541

27.5%

25,186

22,960

9.7%

             

GLS/GL

2,651

2,086

27.1%

12,880

12,938

-0.4%

             

G-CLASS 

362

260

39.2%

2,114

1,708

23.8%

             

TOTAL

28,473

28,044

1.5%

162,777

164,966

-1.3%

             

Vans1

3,085

2,442

26.3%

15,762

13,534

16.5%

             

smart

407

774

-47.4%

2,593

3,624

-28.4%

             

MBUSA
Combined Total

Jun-16

Jun-15

Monthly %

YTD 2016

YTD 2015

Yearly %

             

GRAND TOTAL

31,965

31,260

2.3%

181,132

182,124

-0.5%


1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

*out of production

 

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Car lines are continuing to crash, HARD. Wonder how much if it is- too many too-similar named AND looking sedans?

Car sales every where are dropping, and the E-class was up.  This was their best June sales ever, compared to June 2015 which was a record setting month for them. 

 

No one mentioned that all 4 SUVs were up 27% or better.  People want crossovers/SUVs, and Mercedes has lots of them to offer.  Lexus is asleep at the switch with hopelessly dated GX and LX, Cadillac and Acura only have 2 each, Audi has 2 tiny ones and a Q7 that isn't mid-size or full size.

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You're right, didn't see that one.

 

Well then. For Caddy and American luxury, it's still them bleeding. In order for them to truly win, they have together - Cadillac, Lincoln and some of the more expensive Buick models have to outsell the rest. Which they still don't.

 

So...as a Caddy fan, I have to wonder. Mercedes can afford  lose yet still more sedan sales, yet they still beat Cadillac, because it's not like Cadillac sales are snatching some that many people leaking away from import premium sedan market.

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Yeah, but for the home market?

 

In Germany and Japan, there is no resolution. The American luxury brands outselling the domestics? NEVER

 

So the best hope is to own the home market. Now collectively, the big 2 and the FCA brands are still something. But Luxury should be a shoe-in - but they get thrashed. Some of it is perceptions. North America has so many different kinds of folk, instead of more homogeneous demographics in European nations....So we have already a culture willing to import cars and other goods just because we import people from all backgrounds. 

 

And Caddy and if Lincoln gets surges with the new investment, and first stab at the future RWD capable platform soon and if Buick moves further up, they all need to court those snobs who can't be courted to achieve that.

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