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William Maley

October 2016: American Honda Motor Co.

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Car and Truck Balance Continues to Power American Honda Sales in October
Nov 1, 2016 - TORRANCE, Calif.

  • American Honda trucks set new October sales record with both Honda and Acura trucks setting new October benchmarks
  • Honda CR-V has best-ever October sales
  • Honda Civic remains on pace for best annual sales in model history
  • Powering Acura's October truck record, RDX also set a new October mark and MDX jumped 14.7 percent

American Honda Motor Co., Inc. today reported October sales of 126,161 Honda and Acura vehicles, a decrease of just 4.2 percent versus October 2015 reflecting two less selling days than a year ago. American Honda trucks set a new October record, gaining 2.1 percent while overall sales at the Honda Division dipped slightly, by 2 percent. Both Honda and Acura trucks enjoyed a brisk October pace, setting new records for the month with gains of 1.1 and 8.4 percent respectively.

Honda
Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.

  • Honda trucks gained 1.1 percent on sales of 56,573 for a new October record.
  • CR-V also set a new October record with an increase of 4.4 percent on sales of 30,306 units.
  • HR-V sales climbed 46.5 percent on sales of 6,596 units.
  • The best-selling Civic sales crested 26,000 in October to stay on pace for a record year, buoyed by the new Civic Hatchback.
  • Fit sales leaped 240.5 percent on sales of 4,641 vehicles, while Accord posted another competitive month with sales of more than 25,000 units.

"The strength of the CR-V in its final days is building great momentum for the upcoming debut of the all-new 2017 model," said Jeff Conrad, senior vice president and general manager of the Honda Division. "But unique to the industry, the Honda story continues to be one of balanced strength between passenger cars and light trucks."

Acura
Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with two fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.

  • Acura trucks climbed 8.4 percent with sales of 8,996 to set a new October record.
  • The new MDX posted a gain of 14.7 percent on sales of 5,052 in October.
  • RDX had it best October in history, rising 1.4 percent on sales of 3,944 vehicles.

"With sales of the redesigned MDX continuing to gather strength and the all-new NSX earning the Road & Track 2017 Performance Car of the Year award, we are excited about the continued momentum of the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "We will continue to point Acura in a strong performance direction."

American Honda October 2016.jpg

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Acura car sales are in the toilet big time. Down big into double digits....

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