Cadillac percpetion

[A Horse With No Name]

Consumer reports listed the Escalade as one of the ten worst vehicles to buy in a recent article.

What can be done to improve perception of Cadilalc vehicles?

From the article;

It’s easy to become enamored when a car is shiny and new, complete with a new-car smell. But over time that seemingly great choice can look like a bad decision.

Here at Consumer Reports we spend a lot of time helping consumers make the best choices. But the same testing and surveys we use to make those determinations also show us, and you, products to avoid.

To help you keep buyer’s remorse at bay when it comes to car shopping, we’ve assembled a list of the worst picks in 10 popular categories based on the lowest Overall Score. Our Overall Score provides a complete picture of each model, combining road-test score, predicted reliability, owner satisfaction, and safety, including government and insurance industry crash-test results.

While some of these cars have their fans, we’d suggest that these stay off your shopping list. There are literally many better choices in each category. Consider one of our Top Picks, or use our new-car selector to find the models that excel in the areas that matter most to you.

1. Cadillac Escalade -Lowest Rated Luxury SUV

The Escalade lacks the character of a true luxury SUV; it rides too stiffly and doesn't stop or handle with the grace of its peers. Despite casting a massive shadow, the Cadillac is not even that comfortable inside. The second-row seats are too low, and the third row is cramped. The Cue infotainment system is confounding. Reliability ranks worst in class. We consider a well-trimmed Chevrolet Suburban or GMC Yukon XL to be a smarter buy.

[David]

 That is just stupid as I have not had any of that with my Escalade. Some real Biased Idiots work at Consumer Reports. I stopped using them back in the 90's. Sadly too many Lemmings are still wanting to be told what to buy, what to eat, what to drink and buy into this BS. Sad.

[A Horse With No Name]

Sad...but the question is asked in a hopeful and positive tone, not to bash Consumer Reports...what should Cadillac do to improve its public perception?

[David]

28 minutes ago, A Horse With No Name said:

Sad...but the question is asked in a hopeful and positive tone, not to bash Consumer Reports...what should Cadillac do to improve its public perception?

I understand and have thought on this. 

1) Seats do need a major change. My 2006 Escalade is far more comfortable than the current 2017 Escalade. Not sure why Cadillac seems to think that flat seats are comfortable seats. They can leave the seat belts on the B pillar for the Suburban and Yukon but I like them built into the seats for Cadillac. This is the only thing I would agree on with CR about.

2006 Seats

2017 Seats

I think from a luxury stand point, the quality of build is there and they do need to get this message out. Quality built, but they also need to market this in a much better way than their current you tube social media advertising. The lack of seeing Cadillac on the TV, as well as on shows is pathetic. I see more MB and BMW commercials than Cadillac. Right now, Cadillac is not winning by staying silent.

I also think they need to have commercials showing the fun you can have in an Escalade. Road Trips, Skiing, Beach, Boating, etc. The Escalade is more than just a badge of wealth you drive it back and forth to Work and to expensive restaurants. They need to show that the SUV can handle the special night out as well as Life in general in a luxury way.

MARKETING - Pure and SImple, their marketing sucks and needs to be corrected.

[A Horse With No Name]

2 hours ago, dfelt said:

I understand and have thought on this. 

1) Seats do need a major change. My 2006 Escalade is far more comfortable than the current 2017 Escalade. Not sure why Cadillac seems to think that flat seats are comfortable seats. They can leave the seat belts on the B pillar for the Suburban and Yukon but I like them built into the seats for Cadillac. This is the only thing I would agree on with CR about.

2006 Seats

2017 Seats

I think from a luxury stand point, the quality of build is there and they do need to get this message out. Quality built, but they also need to market this in a much better way than their current you tube social media advertising. The lack of seeing Cadillac on the TV, as well as on shows is pathetic. I see more MB and BMW commercials than Cadillac. Right now, Cadillac is not winning by staying silent.

I also think they need to have commercials showing the fun you can have in an Escalade. Road Trips, Skiing, Beach, Boating, etc. The Escalade is more than just a badge of wealth you drive it back and forth to Work and to expensive restaurants. They need to show that the SUV can handle the special night out as well as Life in general in a luxury way.

MARKETING - Pure and SImple, their marketing sucks and needs to be corrected.

Marketing and interior comfort are things I hear from people here in the Midwest also...I think Marketing especially....and that goes for all of GM.

How many adverts do you see for say the Cruz diesel?

[Sal Collaziano]

On 6/26/2017 at 0:56 PM, dfelt said:

I understand and have thought on this. 

1) Seats do need a major change. My 2006 Escalade is far more comfortable than the current 2017 Escalade. Not sure why Cadillac seems to think that flat seats are comfortable seats. They can leave the seat belts on the B pillar for the Suburban and Yukon but I like them built into the seats for Cadillac. This is the only thing I would agree on with CR about.

2006 Seats

2017 Seats

I think from a luxury stand point, the quality of build is there and they do need to get this message out. Quality built, but they also need to market this in a much better way than their current you tube social media advertising. The lack of seeing Cadillac on the TV, as well as on shows is pathetic. I see more MB and BMW commercials than Cadillac. Right now, Cadillac is not winning by staying silent.

I also think they need to have commercials showing the fun you can have in an Escalade. Road Trips, Skiing, Beach, Boating, etc. The Escalade is more than just a badge of wealth you drive it back and forth to Work and to expensive restaurants. They need to show that the SUV can handle the special night out as well as Life in general in a luxury way.

MARKETING - Pure and SImple, their marketing sucks and needs to be corrected.

When you say "flat seats" - what do you mean? Here's a good picture of the current generation's seats... They don't really look flatter to me than the picture you posted of the second generation. Seating comfort is very important to me and that's why I'm curious about this.

I heard people say the same about the third generation Escalade seats. Not that they were necessarily "flat" - but less comfortable. So I was a little surprised to see this being said here, again, about the new generation. If the seats really aren't as comfortable as the second generation, I wonder what's going on. Perhaps people just feel differently about seat comfort. I prefer soft and plush like the Cadillacs in the 90s and early 2000s...

 

[David]

1 hour ago, Sal Collaziano said:

When you say "flat seats" - what do you mean? Here's a good picture of the current generation's seats... They don't really look flatter to me than the picture you posted of the second generation. Seating comfort is very important to me and that's why I'm curious about this.

I heard people say the same about the third generation Escalade seats. Not that they were necessarily "flat" - but less comfortable. So I was a little surprised to see this being said here, again, about the new generation. If the seats really aren't as comfortable as the second generation, I wonder what's going on. Perhaps people just feel differently about seat comfort. I prefer soft and plush like the Cadillacs in the 90s and early 2000s...

 

Pictures do not do it justice, but the 2nd gen Escalade seats are far more holding of the body and comfy than the newest version and they are much flatter than that picture shows. My wife says our escalade seats are like a quality leather chair and you can sit in it for hours and hours. The 2017 escalade loaner I got were hard and flat like plywood. Not a road trip worthy suv.

[Sal Collaziano]

I remember my 2005 was really comfortable as well. I haven't spent enough time in a newer model to really compare but I see what you're saying...

[Drew Dowdell]

Consumer reports has had a thing against big fuel inefficient vehicles for decades. They will always tell you that (Generic import 4-cylinder) is better than (generic bigger domestic V6 or V8).  And if the two are the exact same car under different brands, they will tell you the import branded one is better (See Toyota Matrix vs. Pontiac Vibe, Chevy Prism vs Toyota Corolla, Mitsubishi Eclipse vs. Plymouth Laser).

I do consider the second row seats in the Escalade/Suburban/Yukon to be too low, but I find that to be the case in nearly all SUV and Crossovers from every brand. I've never sat in a second row crossover / SUV and said "hey, these are great!"

 

[A Horse With No Name]

5 hours ago, Drew Dowdell said:

Consumer reports has had a thing against big fuel inefficient vehicles for decades. They will always tell you that (Generic import 4-cylinder) is better than (generic bigger domestic V6 or V8).  And if the two are the exact same car under different brands, they will tell you the import branded one is better (See Toyota Matrix vs. Pontiac Vibe, Chevy Prism vs Toyota Corolla, Mitsubishi Eclipse vs. Plymouth Laser).

I do consider the second row seats in the Escalade/Suburban/Yukon to be too low, but I find that to be the case in nearly all SUV and Crossovers from every brand. I've never sat in a second row crossover / SUV and said "hey, these are great!"

 

Agree on CR bias...completely...

[David]

On 7/20/2017 at 7:11 AM, Drew Dowdell said:

I do consider the second row seats in the Escalade/Suburban/Yukon to be too low, but I find that to be the case in nearly all SUV and Crossovers from every brand. I've never sat in a second row crossover / SUV and said "hey, these are great!"

Totally agree that a lifted 2nd row would be better, it dawned on me that the SRX 2nd row of seats is theater style in the SRX's. I really like that they were a couple inches taller and slide back n forth for better comfort and room. All SUVs should have the 2nd row theater style seating.

I wish Cadillac had delivered at the NY Auto Show this year. They shocked the world with the bolt and then built it, they should have had an EV auto out before MB or anyone else even the Jag iPace. Should have been showing off what is coming.

[Drew Dowdell]

The CT6 VSport and XT4 weren’t enough? Cadillac is going to sell the shit out of the XT4, and after a week in a 2.0t Terrain Denali, the XT4 is going to rip. 

[David]

42 minutes ago, Drew Dowdell said:

The CT6 VSport and XT4 weren’t enough? Cadillac is going to sell the shit out of the XT4, and after a week in a 2.0t Terrain Denali, the XT4 is going to rip. 

I totally agree with you that they will sell the shit out of the XT4 and the CT6 VSport was cool and move. But this was a chance to also put the Germans on Notice and surprise the rest of the auto world by showing off a Luxury EV Concept.

I think we are all in agreement that Marketing of Cadillac and the rest of GM  has really sucked and GM needs all the positive shocking wake up and take notice announcements. 

Maybe this is the fault of the ex leader of Cadillac being too slow and too focused on mimicking the Germans, but Cadillac should have a plug-in Hybrid and EV concept shown already and be working to have them out by Spring 2019.

Just my feelings on this, I think Cadillac could and should have done much more.

[Drew Dowdell]

Cadillac already had an EV and has a Plug in hybrid you can buy today.

[David]

Just now, Drew Dowdell said:

Cadillac already had an EV and has a Plug in hybrid you can buy today.

Yes true, but my bad I should have stated, EV and Plug-In Hybrid in CUV form.  Ya know me all about the CUV.