June 2017: American Honda Motor Co.

[William Maley]

Honda and Acura Trucks Combine for New June Record; New Performance Products Energize Both Brands
Jul 3, 2017 - TORRANCE, Calif.

• American Honda trucks set new all-time June record, up almost 2%
• Acura Division gains 23.7% in June with both cars & trucks rising in double digits
• Acura TLX nets 12.9% increase as 2018 A-Spec performance model drives traffic
• Acura RDX sets new June mark with 48.3% jump; MDX nets 14% increase
• Honda HR-V sets all-time best June, advancing over 35%
• Accord rises 3.4% and Civic tops 30,000 units as passenger cars remain strong

American Honda Motor Co., Inc. today reported total June sales of 139,793 Honda and Acura vehicles, an increase of 0.8 percent over June 2016. Honda and Acura Division trucks also combined for a new June record, gaining 1.9 percent on sales of 70,067 units, while combined car sales totaled 69,726, down a very slight 0.3 percent. Honda Division was down 1.3 percent on sales of 125,755 units, with trucks down 1.6 percent on sales of 60,500 units due to inventory issues, and cars down just 1 percent on sales of 65,255. Acura Division sales gained 23.7 percent in June, on sales of 14,038 vehicles, with trucks jumping 30.9 percent on sales of 9,567, and cars rising 10.6 percent on sales of 4,471 units.

Honda
Honda Division maintained a robust sales pace in June, nearly matching a notably strong June of 2016. Civic and Accord remain at the top of car sales charts, with Accord rising 3.4 percent in June and Civic again posting a strong month of over 30,000 units, boosted by the high performance halo of Type R.  CR-V suffered slightly in June from low supply of higher trim availability, but HR-V set yet another record with its best June ever and Ridgeline gained in double digits, despite inventory issues with all-wheel drive models.

• Continuing to assert its lead in the subcompact SUV segment, HR-V jumped 35.1 percent in June, with 8,872 units sold.
• Accord pushed against the tide again in June, gaining 3.4 percent on sales of 29,791 vehicles, building momentum for the fall debut of the just-announced 2018 Accord.
• With 30,909 Civics sold in June, the #1 selling car in the U.S. combined with #2 Accord to exceed 60,000 units for the month, the top 1-2 passenger car duo in the industry.
• Civic Type R proved popular in its first month, with sales topping 550 units in 2 weeks.
• Odyssey got off to a strong start, with sales of 11,146 units making it #1 in segment.

"Against a sea of competitors clinging to market share via heavy incentives and fleet sales, Honda's success is driven by retail customers attracted to a cadence of strong new products," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Although the market is catching its breath, we're injecting new energy with models like the incredible new Civic Type R and we're not done yet in 2017, with a new Accord on the way."

Acura
Acura had a notably strong month of June driven by renewed focus on product that reflects the brand's Precision Crafted Performance direction. Notably, the recently revitalized TLX and new MDX Sport Hybrid earned considerable positive attention, helping boost the division 23.7 percent for the month.  TLX led Acura car sales with a 10.6 percent increase in June, while RDX led Acura trucks to a 30.9 percent gain.

• The new TLX A-Spec is a sought-after model at Acura dealers, helping overall TLX sales gain 12.9 percent on sales of 3,175 units for the month.
• RDX set a new all-time June record with a 48.3 percent leap on sales of 5,327 units.
• MDX had a strong June, posting 4,210 sales for an increase of 14 percent.
• ILX sales rose 6.9 percent on sales of 1,191 units, its best month of 2017.

Adding emphasis to Acura's performance path, one of Michael Shank Racing's NSX GT3 cars won at Watkins Glen on Sunday, its second consecutive victory in the IMSA series.

"In a challenging luxury automotive marketplace, reshaping our products around the performance direction of the Acura brand is clearly resonating with luxury car and truck buyers," said Jon Ikeda, vice president & general manager of the Acura division. "The A-Spec variant has put TLX back on the luxury performance sedan map, while the sporty virtues of MDX and RDX continue to speak for themselves in strong sales."

American Honda Vehicle Sales for June 2017
							Month-to-Date						Year-to-Date
							June 2017		June 2016	DSR** % Change		MoM % Change	June 2017		June 2016	DSR** % Change	YoY % Change
American Honda Total							139,793		138,715	0.8%		0.8%	791,886		792,355	-0.1%	-0.1%
Total Car Sales							69,726		69,935	-0.3%		-0.3%	388,067		415,935	-6.7%	-6.7%
Total Truck Sales							70,067		68,780	1.9%		1.9%	403,819		376,420	7.3%	7.3%
Honda Total Car Sales							65,255		65,894	-1.0%		-1.0%	363,020		387,832	-6.4%	-6.4%
Honda Total Truck Sales							60,500		61,469	-1.6%		-1.6%	354,995		325,529	9.1%	9.1%
Acura Total Car Sales							4,471		4,041	10.6%		10.6%	25,047		28,103	-10.9%	-10.9%
Acura Total Truck Sales							9,567		7,311	30.9%		30.9%	48,824		50,891	-4.1%	-4.1%
Total Domestic Car Sales							58,330		64,828	-10.0%		-10.0%	316,526		388,668	-18.6%	-18.6%
Honda Division							53,933		60,900	-11.4%		-11.4%	292,034		361,295	-19.2%	-19.2%
Acura Division							4,397		3,928	11.9%		11.9%	24,492		27,373	-10.5%	-10.5%
Total Domestic Truck Sales							70,067		68,780	1.9%		1.9%	403,819		376,420	7.3%	7.3%
Honda Division							60,500		61,469	-1.6%		-1.6%	354,995		325,529	9.1%	9.1%
Acura Division							9,567		7,311	30.9%		30.9%	48,824		50,891	-4.1%	-4.1%
Total Import Car Sales							11,396		5,107	123.1%		123.1%	71,541		27,267	162.4%	162.4%
Honda Division							11,322		4,994	126.7%		126.7%	70,986		26,537	167.5%	167.5%
Acura Division							74		113	-34.5%		-34.5%	555		730	-24.0%	-24.0%
Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
Honda Division							0		0	0.0%		0.0%	0		0	0.0%	0.0%
Acura Division							0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total							125,755		127,363	-1.3%		-1.3%	718,015		713,361	0.7%	0.7%
* ACCORD							29,791		28,806	3.4%		3.4%	160,091		169,354	-5.5%	-5.5%
* CIVIC							30,909		31,810	-2.8%		-2.8%	175,763		189,840	-7.4%	-7.4%
CLARITY FCV							49		0	0.0%		0.0%	294		0	0.0%	0.0%
CR-Z							62		235	-73.6%		-73.6%	548		1,205	-54.5%	-54.5%
* FIT							4,444		5,034	-11.7%		-11.7%	26,322		27,385	-3.9%	-3.9%
INSIGHT							0		9	-100.0%		-100.0%	2		48	-95.8%	-95.8%
CROSSTOUR							1		22	-95.5%		-95.5%	4		702	-99.4%	-99.4%
* CR-V							28,342		29,615	-4.3%		-4.3%	187,256		159,075	17.7%	17.7%
HR-V							8,872		6,567	35.1%		35.1%	46,628		36,443	27.9%	27.9%
ODYSSEY							11,146		11,963	-6.8%		-6.8%	48,156		64,661	-25.5%	-25.5%
PILOT							9,409		10,830	-13.1%		-13.1%	54,355		62,174	-12.6%	-12.6%
RIDGELINE							2,730		2,472	10.4%		10.4%	18,596		2,474	651.7%	651.7%
*** Memo: Accord FHEV							1,799		31	5,703.2%		5,703.2%	10,983		265	4,044.5%	4,044.5%
Memo: Civic Hybrid							5		62	-91.9%		-91.9%	56		707	-92.1%	-92.1%
Acura Division Total							14,038		11,352	23.7%		23.7%	73,871		78,994	-6.5%	-6.5%
ILX							1,191		1,114	6.9%		6.9%	5,149		8,458	-39.1%	-39.1%
NSX							31		2	1,450.0%		1,450.0%	278		2	13,800.0%	13,800.0%
RLX / RL							74		113	-34.5%		-34.5%	555		727	-23.7%	-23.7%
TLX							3,175		2,812	12.9%		12.9%	19,065		18,913	0.8%	0.8%
TSX							0		0	0.0%		0.0%	0		3	-100.0%	-100.0%
MDX							4,240		3,718	14.0%		14.0%	23,555		24,615	-4.3%	-4.3%
RDX							5,327		3,593	48.3%		48.3%	25,269		26,276	-3.8%	-3.8%
*** Memo: ILX Hybrid							0		0	0.0%		0.0%	0		1	-100.0%	-100.0%
Memo: RLX Hybrid							16		18	-11.1%		-11.1%	120		104	15.4%	15.4%
Memo: MDX Hybrid							163		0	0.0%		0.0%	368		0	0.0%	0.0%
Selling Days							26		26				152		152
**** Hybrid							2,076		357	481.5%		481.5%	12,355		2,332	429.8%	429.8%

*Honda and Acura vehicles are made of domestic & global sourced parts
**Daily Selling Rate
***Memo line items are included in the respective model total
****Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

[David]

If it was not for the HR-V and their pickup truck, Honda would have a sucky sales month. Suprised by how much of a drop their other CUVs did. Pilot and CR-V are big drops.

[A Horse With No Name]

1 hour ago, dfelt said:

If it was not for the HR-V and their pickup truck, Honda would have a sucky sales month. Suprised by how much of a drop their other CUVs did. Pilot and CR-V are big drops.

Dated and uninteresting product...

[Stew]

The Civic is a great product and the Accord is a good product with a new one coming that seems interesting, depending on how close the 2.0T is tuned to the version in the Civic Type R. 

 

Ridgeline sales are as horrible as I figured they would be and I wonder if the CR-V sales are related to the model changeover.  The new one is VASTLY superior to the old one. 

[A Horse With No Name]

26 minutes ago, Stew said:

The Civic is a great product and the Accord is a good product with a new one coming that seems interesting, depending on how close the 2.0T is tuned to the version in the Civic Type R. 

 

Ridgeline sales are as horrible as I figured they would be and I wonder if the CR-V sales are related to the model changeover.  The new one is VASTLY superior to the old one. 

They did really improve the CRV-and like I said in the other thread, I have changed my vote-I would now take a Civic Type R over a Mustang GT.

[surreal1272]

2 hours ago, A Horse With No Name said:

They did really improve the CRV-and like I said in the other thread, I have changed my vote-I would now take a Civic Type R over a Mustang GT.

Not a chance for me. I would never take any Civic over a new Mustang GT. There is literally nothing compelling about a $35K FWD compact car that would make me choose it over an equal priced V8 Stang, Camaro, or Challenger for that matter. To each their own though. 

[A Horse With No Name]

5 minutes ago, surreal1272 said:

Not a chance for me. I would never take any Civic over a new Mustang GT. There is literally nothing compelling about a $35K FWD compact car that would make me choose it over an equal priced V8 Stang, Camaro, or Challenger for that matter. To each their own though. 

Fair enough!

I think a big part of it for me is that the Challenger, Mustang, and Camaro ahve been around since the late 1960's/early 1970s....I remember them from my elementary school days in the early 1970's...

After 45 years, I find myself mentally and emotionally ready for something different.

Edited July 5, 2017 by A Horse With No Name

[surreal1272]

23 minutes ago, A Horse With No Name said:

Fair enough!

I think a big part of it for me is that the Challenger, Mustang, and Camaro ahve been around since the late 1960's/early 1970s....I remember them from my elementary school days in the early 1970's...

After 45 years, I find myself mentally and emotionally ready for something different.

Funny. I feel the same way about the Civic. It has been around since the 70s but it is no longer the value leader. It is massively overpriced, reaching and (in some cases) surpassing midsize car prices. I see them everywhere and would opt for something different on that single premise. When it come to the type R, there is just not a chance in hell of me forking over $35K for a FWD four banger. 

[A Horse With No Name]

1 hour ago, surreal1272 said:

Funny. I feel the same way about the Civic. It has been around since the 70s but it is no longer the value leader. It is massively overpriced, reaching and (in some cases) surpassing midsize car prices. I see them everywhere and would opt for something different on that single premise. When it come to the type R, there is just not a chance in hell of me forking over $35K for a FWD four banger. 

In all reality, there are cars other than the Mustang and the Civic that I might choose.

What I am going to do when I replace the MINI is kind of up in the air actually...

[David]

2 hours ago, A Horse With No Name said:

Fair enough!

I think a big part of it for me is that the Challenger, Mustang, and Camaro ahve been around since the late 1960's/early 1970s....I remember them from my elementary school days in the early 1970's...

After 45 years, I find myself mentally and emotionally ready for something different.

 

2 hours ago, surreal1272 said:

Funny. I feel the same way about the Civic. It has been around since the 70s but it is no longer the value leader. It is massively overpriced, reaching and (in some cases) surpassing midsize car prices. I see them everywhere and would opt for something different on that single premise. When it come to the type R, there is just not a chance in hell of me forking over $35K for a FWD four banger. 

I totally get where you guys are coming from and that is also why I ended up with my AWD Trailblazer SS. GM needs to get performance versions of their CUV line out the door sooner rather than later. I think many are over the Mustang / Camaro type pony cars. I can see a whole new world of performance Trucks and CUV/SUVs.

GMC Acadia Typhoon edition

GMC Terrain Typhoon edition

Chevrolet Traverse SS edition

Chevrolet Equinox SS edition

Ford Explorer SVT

Ford Edge SVT

Just some examples of what I see as the new performance focused CUV auto's.

I see these as all monochromatic versions, not chrome. Focused on performance with some off road capability maybe.

[Drew Dowdell]

5 hours ago, Stew said:

The Civic is a great product and the Accord is a good product with a new one coming that seems interesting, depending on how close the 2.0T is tuned to the version in the Civic Type R. 

 

Ridgeline sales are as horrible as I figured they would be and I wonder if the CR-V sales are related to the model changeover.  The new one is VASTLY superior to the old one. 

I'm not sure how that would be... my local Honda dealers are packed with them.  It's certainly not a supply issue unless Honda somehow screwed up the product mix in option packages.

The new CR-V is competent but nothing special... exactly what has kept it a best seller for so long. 

[A Horse With No Name]

1 hour ago, dfelt said:

 

I totally get where you guys are coming from and that is also why I ended up with my AWD Trailblazer SS. GM needs to get performance versions of their CUV line out the door sooner rather than later. I think many are over the Mustang / Camaro type pony cars. I can see a whole new world of performance Trucks and CUV/SUVs.

GMC Acadia Typhoon edition

GMC Terrain Typhoon edition

Chevrolet Traverse SS edition

Chevrolet Equinox SS edition

Ford Explorer SVT

Ford Edge SVT

Just some examples of what I see as the new performance focused CUV auto's.

I see these as all monochromatic versions, not chrome. Focused on performance with some off road capability maybe.

Yeah, i would like to see that!

1 hour ago, Drew Dowdell said:

I'm not sure how that would be... my local Honda dealers are packed with them.  It's certainly not a supply issue unless Honda somehow screwed up the product mix in option packages.

The new CR-V is competent but nothing special... exactly what has kept it a best seller for so long. 

I can't see why you would pick a Honda over a Jeep product...in my mind, if you are buying an AWD vehicle, might as well get some 4WD goodness and competence...

Subaru Forrester would be also a very nice pick ahead of the CRV.

[Drew Dowdell]

13 minutes ago, A Horse With No Name said:

Yeah, i would like to see that!

I can't see why you would pick a Honda over a Jeep product...in my mind, if you are buying an AWD vehicle, might as well get some 4WD goodness and competence...

Subaru Forrester would be also a very nice pick ahead of the CRV.

There is absolutely nothing in the class that interests me enough to pull the trigger. The only possible exception would be a Cherokee Trailhawk V6. The CX-5 would be on the list if it had a better torque option.

[A Horse With No Name]

2 minutes ago, Drew Dowdell said:

There is absolutely nothing in the class that interests me enough to pull the trigger. The only possible exception would be a Cherokee Trailhawk V6. The CX-5 would be on the list if it had a better torque option.

I was talking about buyers in general. I do like the Renegade....a lot.

But I think I ultimately woudl buy something else...

[Drew Dowdell]

1 minute ago, A Horse With No Name said:

I was talking about buyers in general. I do like the Renegade....a lot.

But I think I ultimately woudl buy something else...

The Renegade's class is arguably and ironically more interesting. If I were shopping in that class, the CX3, Renegade, Encore, HR-V would all be on the decision list.

[A Horse With No Name]

Just now, Drew Dowdell said:

The Renegade's class is arguably and ironically more interesting. If I were shopping in that class, the CX3, Renegade, Encore, HR-V would all be on the decision list.

As a non SUV guy I tend to put all smaller SUV's into the same lump...sorry my error.

CX3 is very appealing...I just could not walk into a Mazda dealer as a buyer and not drive out with a Miata...

Encore is hugely appealing. If it had more power, I would want to own one I think.

HRV is very appealing also.

Renegade would still probably be my choice...I tend to like vehicles that are a little over the top, and Renegade definitely is that.

Fiat 500X is not bad looking, but I would choose its Jeep cousin.

[Stew]

All the current pony cars are too big and too heavy.  For a pony car, i would rather find me a low mileage Fox coupe and upgrade the brakes and suspension, and go with an all aluminum crate 5.0 OHV for further weight savings.  I also love the GT86/BRZ twins for the size and low weight if I want something to really tear up the twisties.  Subaru and Toyota really need to take advantage of the capabilities these cars can actually provide. 

[A Horse With No Name]

35 minutes ago, Stew said:

All the current pony cars are too big and too heavy.  For a pony car, i would rather find me a low mileage Fox coupe and upgrade the brakes and suspension, and go with an all aluminum crate 5.0 OHV for further weight savings.  I also love the GT86/BRZ twins for the size and low weight if I want something to really tear up the twisties.  Subaru and Toyota really need to take advantage of the capabilities these cars can actually provide. 

Agree completely, and people here will throw a fit if I bring home a BRZ to replace my MINI.

That being said, a fox body Mustang really would be best as a heavily modified autocross or track car. I had one of the Fox body Mustangs back in the day...Fred Flintstone and Barney Rubble would pass on it given its primitive construction and  the crash test safety of a Balsa Wood model airplane.

But a Fox body Mustang would be amazing to own..

Also could see it as a weekend cruiser...always did like the seven up convertibles...

 

Sad...

 

Bonus..

 

Edited July 6, 2017 by A Horse With No Name

[David]

@A Horse With No Name No fit from me, go ahead and trade in the Mini for a BRZ. Your money, enjoy what you like and what you want to do with it.

[A Horse With No Name]

Just now, dfelt said:

@A Horse With No Name No fit from me, go ahead and trade in the Mini for a BRZ. Your money, enjoy what you like and what you want to do with it.

 

Fantastic...!

 

[Stew]

 

[David]

2 minutes ago, Stew said:

 

3rd picture looks like the Rhino color from the Jeep GC.  

[Stew]

You know me and my greys lol