Land Rover News: Land Rover Ponders A Bentayga Fighter

[William Maley]

Land Rover is considering building a halo model for their Range Rover lineup to give the Bentley Bentayga some competition.

"Why not? We've realized that the Range Rover has got this big expanse across its price range, so it's not a very big step to get into Bentayga country," said Gerry McGovern, Land Rover's design chief to Automotive News Europe.

McGovern said that a Range Rover competitor to the Bentayga would have the edge as they have been doing the luxury SUV for much longer.

"Bentley doesn't have the pedigree and authenticity in that particular sector. We've got unquestionable pedigree."

McGovern went on to say that he would like to see the Range Rover family expand. Currently, there are four models in the lineup - Range Rover, Range Rover Sport, Evoque, and the upcoming Velar. The plans for expansion could cause some overlap, but McGovern doesn't see a problem with this.

"I would argue you could have two Range Rovers exactly the same size but if they had two personalities then they would both have equal appeal but to different customers."

Source: Automotive News Europe (Subscription Required)

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[A Horse With No Name]

Interesting...

[David]

I can see this and actually feel they would eat the Bentley lunch. I would take the Range Rover over the Bentley, hopefully better looking than the Bentley.

[daves87rs]

9 hours ago, A Horse With No Name said:

Interesting...

But cool.....