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August 2017: Hyundai Motor America


William Maley

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Hyundai Motor America Reports August Sales

  • Tucson Has its Best August Ever, Up 28 Percent Year-Over-Year
  • Genesis Sales Up 10 Percent Compared with Last Month

FOUNTAIN VALLEY, Calif., Sept. 1, 2017 /PRNewswire/ -- Hyundai Motor America today reported August sales of Hyundai and Genesis branded vehicles of 54,310 units, a 25 percent decline compared with the company's best all-time August in 2016. The monthly sales decline continues to be attributed to a substantial reduction in fleet sales that were down 53 percent compared with August 2016.

SALES BY BRAND

 

Aug-17

Aug-16

2017 YTD

2016 YTD

Hyundai

52,507

70,518

441,367

519,581

Genesis

1,803

1,497

13,366

1,497

TOTAL

54,310

72,015

454,733

521,078

HYUNDAI BRAND HIGHLIGHTS
"The Hyundai Tucson had another record breaking month. Its combination of bold design and advanced technology is resonating with customers looking for a versatile CUV," said Sam Brnovich, executive director, National Sales, Hyundai Motor America. "The 2018 Sonata is gaining momentum as well and just earned the 2017 TOP SAFETY PICK+ designation from the Insurance Institute of Highway Safety, it highest accolade."

In the Houston area, Hyundai is focused on helping its customers and dealers recover from the devastation of Hurricane Harvey. Both Hyundai and Genesis have launched disaster relief programs that provide an offer to anyone with a damaged vehicle. This incentive is effective in all states as some impacted people may have been in Houston on business or vacation. Hyundai Capital America (captive finance for Hyundai and Genesis) is also offering payment relief solutions, including payment extensions, redirection of billing statements and arranging for phone or on-line payments free of charge. In addition, Hyundai's non-profit organization, Hyundai Hope On Wheels, is making donations to five Texas-area children's hospitals to assist with patient needs, resulting from the super storm.

HYUNDAI MODELS

Vehicle

Aug-17

Aug-16

2017 YTD

2016 YTD

Accent

2,632

8,329

37,262

54,705

Azera

349

398

2,374

3,356

Elantra

15,127

20,733

128,666

137,668

Equus

0

83

19

1,237

Genesis

125

1,317

1,128

20,818

Santa Fe

11,474

15,176

84,235

86,948

Sonata

10,866

14,888

97,829

139,932

Tucson

9,757

7,608

72,721

58,000

Veloster

1,018

1,986

9,841

16,917

Ioniq

1,159

0

7,292

0

GENESIS BRAND HIGHLIGHTS
August Genesis sales totaled 1,803, a 10 percent increase over last month and a 20 percent increase compared with August 2016.

“Genesis continues to grow in sales, and make strides in awareness,” said Erwin Raphael, general manager of Genesis in the U.S. market. “Last month alone, the Genesis G90 won ‘best in class’ in AutoPacific’s ‘Ideal Vehicle Award,’ and we announced new connected-car capabilities using Google Home and Assistant technology. Genesis’ commitment to ‘raising the bar’ for customers is being validated by industry analysts and our technology partners alike.”

GENESIS MODELS

Vehicle

Aug-17

Aug-16

2017 YTD

2016 YTD

G80

1,484

1,497

10,489

1,497

G90

319

0

2,877

0

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:o What is going on with the Korean's? These numbers are ugly and such a huge drop. Wonder if this is because there are so many other options for quality SUV/CUV's out there. 

Be interesting to see if people flood back to Hyundai as gas prices spike because of Harvey? Bad Havery :angry:

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