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September 2017: Audi of America


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Audi of America reports September sales increase as Q7 and all-new Q5 lead consumer demand

  • Q7 sales rose 43 percent; all-new Q5 sales up 16 percent
  • Sales of the new-to-U.S. A5 Sportback totaled 1,203
  • SUV sales increased 19 percent; sedan sales rose 1 percent

HERNDON, Virginia, October 3, 2017 – Audi of America reported a September sales increase of 9.6 percent to 19,308 deliveries, as the all-new Q5, the Q7, and the all-new A5 Sportback helped drive consumer demand.

September marked the 81st straight record sales month for Audi of America. The previous September record was set last year with 17,617 deliveries. Through September, Audi has now sold 160,914 vehicles in the U.S. this year, more than any year before 2013. Through September sales have increased 5.7 percent.

Consumer demand for Audi SUVs increased deliveries of the new Q5 to 4,596 and the Q7 to 3,538, with the Q7 rising 43 percent over last year and 22 percent year-to-date. September was the best sales month ever for the Q7. Audi SUV sales overall grew more than 19 percent in September and made up 52 percent of the sales mix. Audi SUV sales have increased 13 percent this year.

The A5 Cabriolet, Coupe and the new Sportback sales more than tripled to 2,360. The A5 Sportback sales totaled 1,203 in September.

Audi sedan deliveries totaled 9,356 for the month, up 1 percent from last year.

“We’re encouraged by the consumer demand for our all-new Q5 and A5 models and we’re looking forward to a strong fourth-quarter finish as we head into 2018,” said Cian O’Brien, chief operating officer, Audi of America.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Sep '17 
Actual

Sep '16 
Actual

Yr/Yr % 
change

Sep '17 
YTD  Actual

Sep '16 
YTD Actual

Yr/Yr % 
change

A3

1,844

1,897

-2.8%

16,247

21,914

-25.9%

A3 e-tron

85

312

-72.8%

2,552

2,949

-13.5%

A4

2,585

3,175

-18.6%

25,252

23,671

6.7%

A5

2,360

746

216%

13,957

6,672

109.2%

A6

1,210

1,599

-24.3%

11,777

13,709

-14.1%

A7

504

541

-6.8%

3,439

4,588

-25.0%

A8

276

335

-17.6%

2,386

2,951

-19.1%

allroad

294

282

4.3%

2,299

1,406

63.5%

Q3

1,818

1,919

-5.3%

14,653

14,444

1.4%

Q5

4,596

3,957

16.1%

39,226

35,195

11.5%

Q7

3,538

2,475

42.9%

26,778

21,885

22.4%

R8

41

84

-51.2%

642

530

21.1%

TT

157

295

-46.8%

1,706

2,265

-24.7%

Total Audi Sales

19,308

17,617

9.6%

160,914

152,179

5.7%

Total CPO Sales

4,225

3,531

19.7%

35,808

34,529

3.7%

 

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback e-tron.

- A4 includes A4 Sedan and S4 Sedan, but does not include A4 allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.

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1 hour ago, balthazar said:

A7 and A8 continue to teeter on the edge of irrelevancy.

Makes one wonder when these numbers are better than Toyota Land Cruiser, what is keeping Toyota from offing that old dino? Must be a feeling that it is better to have something outdated in the space than nothing at all.

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9 minutes ago, dfelt said:

Makes one wonder when these numbers are better than Toyota Land Cruiser, what is keeping Toyota from offing that old dino? Must be a feeling that it is better to have something outdated in the space than nothing at all.

Land Cruiser sells globally to a lot more locations than Audi does. It also shares a lot of parts with other Toyotas. It is one of the few truly global vehicles out there that doesn't change much from country to country and sells everywhere.

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Just now, Drew Dowdell said:

Land Cruiser sells globally to a lot more locations than Audi does. It also shares a lot of parts with other Toyotas. It is one of the few truly global vehicles out there that doesn't change much from country to country and sells everywhere.

Makes sense, I wonder what the global run rate is for the beast?

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