By Drew Dowdell
FCA US Reports 2019 February Sales
Ram brand reports record February as sales rise 24 percent. Jeep® Cherokee sets February record All new heavy-duty Ram begins to arrive in dealer showrooms Auburn Hills, Mich. March 1, 2019 FCA US LLC reported today that the Jeep® Cherokee set an all-time February sales record, despite another month of bitter weather across key selling regions for the brand. The Ram brand scored another record month as well, on the back of award-winning products in the hot light-duty and heavy-duty markets.
Following 11 straight months of year-over-year sales increases, the company's overall U.S. February sales retreated 2 percent to 162,036 vehicles in a soft market, compared with sales of 165,903 vehicles in February 2018. The Jeep brand is returning to a more "normal" sales cadence after benefiting from both the new and old Wrangler coming off the production lines this time last year.
"The overall industry is starting off slower due in part to weather, the U.S. government shutdown and concern over tax refunds,” U.S. Head of Sales Reid Bigland said. “We still see a strong, stable economy and anticipate any lost winter sales will be made up in the spring. For us, the Ram brand was the standout in February, and Jeep Cherokee set a February record as well."
See the attached table for the breakdown of brand and nameplate sales.
Method of Determining FCA US LLC’s Monthly Sales. FCA US’s reported vehicle sales represent unit sales of vehicles to retail customers, deliveries of vehicles to fleet customers and to others such as FCA US’s employees and retirees as well as vehicles used for marketing. Most of these reported sales reflect retail sales made by dealers out of their own inventory of vehicles previously purchased by them from FCA US. Reported vehicle units sales do not correspond to FCA US’s reported revenues, which are based on FCA US’s sale and delivery of vehicles, and typically recognized upon shipment to the dealer or end customer. As announced on July 26, 2016, FCA US has modified its methodology for monthly sales reporting as follows: Sales to retail customers by dealers in the U.S. are derived from the New Vehicle Delivery Report (“NVDR”) system and are determined as the sum of (A) all sales recorded by dealers during the month net of all unwound transactions recorded to the end of that month (whether the original sale was recorded in the current month or any prior month); plus (B) all sales of vehicles during that month attributable to past unwinds that had previously been reversed in determining monthly sales (in the current or prior months). Fleet sales are recorded upon the shipment of the vehicle by FCA US to the customer or end user. Other retail sales are recorded either (A) when the sale is recorded in the NVDR system (for sales by dealers in Puerto Rico and limited sales made through distributors that submit NVDRs in the same manner as for sales by U.S. dealers) or (B) upon receipt of a similar delivery notification (for vehicles for which NVDRs are not entered such as vehicles for FCA employees). US_sales_Feb_2019osv5b9gq5et3r6dni740gkn6gc.pdf
By Drew Dowdell
Ram has announced pricing on the Ram 2500 and 3500 Heavy Duty pickups. A base 4x2 Tradesman Regular Cab 2500 will have an MSRP of $33,395 plus destination charge of $1,695. The base engine is a 6.4 liter Hemi V8 delivers 410 horsepower and 429 lb-ft of torque. The top configuration is a Ram 3500 Limited Megacab listed for $65,050. Option engines include the Cummins Turbo diesel with 6-speed Alison transmission for $9,100 while the high-output Cummins with 1,000 lb-ft of torque is available on 3500 models only as an $11,795 upgrade and is capable of towing more than 35,000 lbs.
The 2019 RAM Heavy Duty debuted last month a the North American International Auto Show in Detroit.
Related: DETROIT 2019: 2019 RAM HD TRUCKS
Ram press release on Page 2
Ram Announces Pricing of 2019 Ram Heavy Duty Pickups and Chassis Cab Trucks
New 2019 Ram 2500 and 3500, the heavy-duty pickup segment’s benchmark for ride and handling, luxury, materials, innovation and technology, starts at $33,395 1,000-lb.-ft. high-output Cummins Turbo Diesel priced at $11,795. 2019 Ram 3500, 4500 and 5500 Chassis Cab commercial trucks — Ram’s heaviest haulers, built for unforgiving duty cycles — start at $34,750 February 19, 2019 , Auburn Hills, Mich. - Ram Truck today announced the new 2019 Ram Heavy Duty pickup truck will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $33,395, plus $1,695 destination fee.
"In launching the new 2019 Ram Heavy Duty pickups and Chassis Cab trucks, we knew it was important to offer class-leading capability, features and technology. But it's also important to offer our great products at a competitive price,” said Reid Bigland, Head of Ram Truck Brand – FCA. "We feel that we've delivered the right mix that Ram Truck customers – across a broad spectrum – will appreciate."
The new 2019 Ram Heavy Duty is available in a wide range of offerings, from the well-equipped Ram 2500 Tradesman regular cab 4x2’s $33,395 MSRP to the technology-leading Ram 3500 Limited Mega Cab 4x4 with 12-inch Uconnect 4C touchscreen at $67,050 plus destination.
Pricing of all models reflects the standard 6.4-liter HEMI® V-8 engine with 8-speed automatic transmission. The optional 6.7-liter Cummins Turbo Diesel with 6-speed automatic transmission is $9,100, while the optional 1,000 lb.-ft. of torque Cummins High Output (3500 only), mated to the Aisin 6-speed transmission, is $11,795.
The new Ram Heavy Duty also sets benchmarks in ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings. Giving maximum effort all day, every day with confidence, the new 2019 Ram Heavy Duty line of pickups steps forward with the full force of modern capability.
The new Ram Heavy Duty made its worldwide debut at the North American International Auto Show in Detroit in January where its class-leading capability with the segment’s highest torque ratings, highest towing at 35,100 lbs. and highest payload at 7,680 lbs. wrote the headlines.
The 2019 Ram Heavy Duty will deliver new features and technologies that make hitching trailers easier and will provide confidence while towing. New features include adaptive cruise control and Forward Collision Warning, both with full stop while towing, 360-degree surround-view camera, trailer reverse guidance, cargo-view camera with dynamic gridlines, auxiliary cameras and bed-lowering mode.
The new 2019 Ram 3500, 4500 and 5500 Chassis Cab commercial trucks also recently made their debut at the Chicago Auto Showearlier this month. The Chassis Cab lineup will have a starting MSRP of $34,750, plus $1,695 destination fee.
The 2019 Ram 3500, 4500 and 5500 Chassis Cab will usher in a new generation of work trucks — one that leads the segment in capability, but also never-before-offered comfort and technology. Ram Chassis Cab trucks are the most durable, most capable and most confident cab and chassis trucks Ram has ever engineered. Ram’s heaviest haulers are built for unforgiving duty cycles while achieving new levels of efficiency and up-fitter friendliness.
About Ram 2500 and 3500 Heavy Duty Pickups
Ram is introducing the most powerful pickup ever – the new 2019 Ram Heavy Duty.
The Ram Heavy Duty pickup is the first to break the 1,000 ft.-lb. barrier and tow more than 35,000 lbs. But comfort does not take a back seat to capability in new Ram Heavy Duty pickups. Ram has improved the towing and hauling experience by focusing on confidence-inspiring features and class-exclusive vehicle safety, while adding many features from the award-winning 2019 Ram 1500.
The new 2019 Ram 2500 and 3500 Heavy Duty was designed from the outset to deliver the segment’s highest levels of capability, without compromising comfort. With 35 all-new and 21 class-exclusive features, Ram combines benchmark performance with strength, luxury and technology. Ram Heavy Duty trucks offer better ride quality than competitors’ trucks, made possible by a five-link coil suspension or optional air suspension on Ram 2500 and a supplemental air bag suspension option on Ram 3500.
Ram trucks are proven to last, built with a commitment to quality, reliability and durability.
About Ram 3500, 4500 and 5500 Chassis Cab Trucks
The 2019 Ram Chassis Cab brings the highest capability, advanced technology and premium trims to the commercial work truck segment.
The new 2019 Ram 3500, 4500 and 5500 Chassis Cab trucks will usher in a new generation of work trucks – one that leads the segment in capability, but also never-before-offered technology and premium appointments.
Ram Chassis Cab trucks are the most durable, most capable and most confident cab and chassis trucks Ram has engineered, with a segment-leading towing capacity up to 35,220 pounds, the highest Gross Combined Weight Rating of 43,000 pounds and payload up to 12,510 pounds, Ram’s heaviest haulers are built for unforgiving duty cycles while achieving new levels of efficiency and up-fitter friendliness.
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
That focus leads Ram to design the industry’s most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment’s most comfortable ride and handling, Ram is committed to product leadership.
Ram continues to outperform the competition and sets the benchmarks for: Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel Highest towing capacity: 35,100 lbs. with Ram 3500 Heaviest payloads: 7,680 lbs. with Ram 3500 Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen Best ride and handling with exclusive link coil rear and auto-level air suspensions Most interior space with Ram Mega Cab Most capable full-size off-road pickup – Ram Power Wagon Highest owner loyalty of any half-ton pickup Over the last 30 years, Ram has the highest percentage of pickups still on the road
Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
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